Jan 2023 – Sep 2024 · 1 yr 8 mos · Hyderabad, Telangana, India · Hybrid

• 1. Spearheaded the integration of AI-driven Natural Language Processing into the product roadmap, achieving a 20% ROI.
• 2. Optimized user interactions and strengthened connections by designing an HTTP connector framework, enabling seamless integration of the universal HTTP connector with external APIs in the UI.
• 3. Increased connector creation and publishing efficiency by 60% by utilizing OpenAI’s GPT-4 for automated metadata generation and web scraping.
• 4. Minimized connector publishing time and resolved issues related to missing media and authentication types for new HTTP-based connectors.
• 5. Led the developer experience in building, testing, and deploying integrations, reducing the number of clicks by 30%.
• 6. Boosted product adoption and endpoint expansion by 20% by leveraging marketplace templates within Flow Builder bubbles to create meaningful blocks, addressing challenges of “Discoverability” and “Granularity,” and enhancing user education with relevant examples.

Jun 2018 – Dec 2022 · 4 yrs 6 mos

• 1. Amplified 30+ new logos within a week of product launch by pivoting the product from In-Person to Virtual in 3 weeks by integrating with Video conferences during the Pandemic
• 2. Established and published Salesforce MR App in App Exchange, that helped to activate 30% of new logos, retained 40+ customers and increased 15% PS revenue
• 3. Executing the launch of eMeet MVP version by evaluating the Product Market Fit and successfully on boarding GEHC, Real Page customers
• Generated a 20% increase in GE Health Care's ACV through effective cross-selling strategies
• Achieved a 4% increase in ARR for Real Page through successful cross-selling efforts
• Marketing Automation Integration
• 1. Synchronized external attendees’ meeting and survey data with Marketo, enabling the marketing team to write triggers and create real-time event-based campaigns, which increased campaign effectiveness by 25% and improved lead conversion rates.
• 2. Devised a tailored follow-up process for external attendees, resulting in a 20% surge in opportunity wins and fostering heightened post-event engagement levels with customized marketing strategies
• 3. Captured crucial meeting details such as meeting type, topics, and agenda, and pushed this information back into the Account in the Marketing Automation Software (Marketo). This allowed for more precise engagement tracking, contributing to a 15% increase in customer re-engagement and nurturing efforts.
• 4. Integrated Marketo webinar data with Jifflenow to increase attendee engagement by 30% and streamline post-event follow-up communication
• Virtual Event Platform Integration
• 1. Integrated registration data from virtual and in-person event platforms like Stova, Bizzabo, Cvent, Swoogo, ON24, and Rainfocus, ensuring seamless synchronization of attendee information. This resulted in a 25% reduction in manual data entry errors
• 2. Enabled external attendees to request meetings via Inbound Meetings functionality by adding custom links to event platforms

Oct 2015 – Jun 2018 · 2 yrs 8 mos

• In this role, I managed to implement all the integration services that Jifflenow supports end-to-end for our customers. Gained expertise in Salesforce Integrations which is a native app listed in the AppExchange marketplace.

Oct 2014 – Oct 2015 · 1 yr

• Jifflenow is a leader in cloud-based enterprise meeting scheduling solutions for B2B events. We help companies accelerate their sales cycles by making it simple to schedule, track, and analyze meetings with prospects and customers at events. We transform the way companies define success at B2B events by enabling them to capture, distribute and analyze meeting data and integrate into various systems like Salesforce, Marketo and several others. Companies ranging from medium sized businesses to Fortune 500 corporations use Jifflenow.
• Backed by Accel Partners & Sequoia Capital. We are based in Sunnyvale, California. Global corporations such as Amazon, Cisco, American Express, Oracle, Verizon, Dolby, McKesson, Time Warner Cable, EMC, NetApp, Wells Fargo, IBM, INTEL, Yahoo and many others use Jifflenow every day to meet there needs.

Feb 2012 – Oct 2014 · 2 yrs 8 mos · Bangalore

• Administering process user requests received through monitoring tool and recording as cases in Salesforce platform, telephone and emails. Managing usage and customization of DBSync integration / ETL tool to integrate data between Salesforce.com Enterprise Edition and QuickBooks Desktop applications as per business needs. Looking after customization of Salesforce cloud to meet the requirements of client’s business process. Managing migration of data between Salesforce and QuickBooks bidirectional keeping in track of master database using Databases. Dealing with mapping the source and target entities as per business standards. Performing troubleshooting of integration process in case of any issue occurred in the process.

Oct 2011 – Feb 2012 · 4 mos