Aug 2021 – Feb 2025 · 3 yrs 6 mos · Gurugram, India

• Honasa Consumer Ltd is a digital first Beauty and Personal Care brand that owns popular brands like Mamaearth, The Derma co, Aqualogica, Dr Seth and BBlunt.
• Responsible for lower funnel management to capture demand & translate to revenue
• Leading the evolution of an omni channel multi brand organisation to drive profitable growth by gaining shares across categories in Beauty & Personal Care.
• Creation of a business plan through investment allocation choices across categories, brands, and channels to optimise for growth and profitability.

Nov 2016 – Aug 2021 · 4 yrs 9 mos · Gurgaon, India

Dec 2013 – Nov 2016 · 2 yrs 11 mos · Gurgaon, India

• Responsible for the development and execution of the complete business, brand & product strategy of Shine.com, the 2nd largest job portal in India
• Accountability for top-line revenue, opex. profits as well as investment plan of the business unit
• End to end ownership of core and allied functions (HR, Finance, Technology, etc).
• Leading a direct and indirect team of over 400 employees across multiple geographies, functions and levels

Apr 2013 – Dec 2013 · 8 mos · Gurgaon, India

• Responsible for the development and implementation of a strategy, in partnership with the devices, network and content ecosystem, leading to an accelerated adoption of Mobile Internet.
• Co-create and implement marketing programs for wider adoption of mobile internet.

Apr 2011 – Mar 2013 · 1 yr 11 mos · Gurgaon, India

Jan 2009 – Apr 2011 · 2 yrs 3 mos

• Category and portfolio management for the top end range of smartphones in India.
• Leading a cross functional (agile) team to develop and implement marketing propositions and Go-to-market programs.
• Business management of top-line and marketing investments.
• Primary interface from India with all external and global stakeholders for all product and proposition development inputs.

Oct 2007 – Nov 2009 · 2 yrs 1 mo

• Brand Marketing investment planning, Campaign Execution, Media Buying and Planning

Apr 2006 – Sep 2007 · 1 yr 5 mos

• Brand Strategy, Marketing Mix creation, Advertising and Product development.
• Manage Brand Topline and Gross Margin

Dec 2004 – Mar 2006 · 1 yr 3 mos

• Managed the brand strategy and architecture for a portfolio of brands in the Foods Category.
• Led a team of Brand Managers
• Managed the development of consumer insights, Product portfolio and consumer insights

Mar 2003 – Nov 2004 · 1 yr 8 mos

• Responsible for the sales for the Foods category in the western region.
• Development of the distribution strategy and a sales agenda for the region to enable maximum response to the marketing plans.
• Localized marketing activation and category management: Consumer demand generation plans for specific sub-regions.
• Management of the evolving Modern trade sales structure in the western region for the company.

Mar 2001 – Feb 2003 · 1 yr 11 mos

• Worked on the brand Annapurna.
• Managed a top-line of Rs 200cr with advertising and brand support expenditure of Rs 20cr.
• Responsible for the Top-line and Support for the brand.
• Development and execution of the product innovation plan
• Development of Communication brief and owning the process of Advertising creation.
• Development and execution of media plan

Apr 1998 – Mar 2001 · 2 yrs 11 mos

• Building and implementing the sales strategy for the area, including long term infrastructure planning as well as micro marketing programs.

May 1997 – Aug 1998 · 1 yr 3 mos

• Cross functional exposure across functions like Sales, Marketing, Finance and Manufacturing.