Karen Feldman

CEO

New York, New York, United States28 yrs 3 mos experience
Highly Stable

Key Highlights

  • Expert in data-driven marketing and storytelling.
  • Proven track record in leading marketing strategies.
  • Strong background in competitive analysis and market insights.
Stackforce AI infers this person is a MarTech expert with a focus on strategic marketing leadership.

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Skills

Other Skills

Competitive AnalysisStrategyBusiness StrategyManagement ConsultingDigital StrategyStart-upsMarketingManagementMergers & Acquisitions

About

Business and Marketing leader passionate about data-driven marketing and storytelling. Bringing together experiences in strategy, marketing and sales across technology, media & telecommunications industries. Working every day to motivate teams to deliver innovation through the combination of creativity, data and technology. Specialties: data-driven marketing and storytelling, advanced analytics, market and competitive analysis, growth/marketing strategies

Experience

Iron mountain

SVP, Chief Marketing Officer

Nov 2024Present · 1 yr 5 mos · New York City Metropolitan Area · Remote

Ibm

6 roles

Chief Marketing Officer, IBM Consulting

Promoted

Apr 2022Nov 2024 · 2 yrs 7 mos

VP, Performance Marketing

May 2019Apr 2022 · 2 yrs 11 mos

  • Oversaw demand generation strategy, campaign development and global media for IBM

Vice President, Market Development and Insights

Promoted

Sep 2016May 2019 · 2 yrs 8 mos

  • Oversee market, competitive and user insights for IBM. Provide key insights on emerging market trends, marketplace positioning, opportunities to drive differentiation

Director of Strategy, Global Sales

Promoted

Jun 2011Sep 2016 · 5 yrs 3 mos

  • Strategy development for IBM's Sales and Distribution unit

Global Communications Sector Lead, Institute for Business Value

Jan 2009Jun 2011 · 2 yrs 5 mos

Global Media and Entertainment Industry Reseach Lead

Sep 2007Sep 2009 · 2 yrs

  • Led the thought leadership for IBM in the Media and Entertainment space. Efforts include conducting primary research on key industry topics, publishing white papers, and presenting findings at industry conferences and events.

Westend new media

Consultant

Jan 2000Jan 2001 · 1 yr

  • One of first 10 employees at a small, start-up Consulting firm focused on defining digital strategies for traditional and start-up media and entertainment companies.

Pricewaterhouse

Consultant

Aug 1998Aug 2008 · 10 yrs

  • Managing Consultant in the Communications Business Strategy practice. Responsible for supporting the sale of, and leading business strategy engagements for entertainment, media and telecommunications clients. Engagements have primarily focused on growth strategies, including: market and competitive assessments, long-term scenario planning, customer and marketing strategies, acquisition evaluations, online strategies and advertising strategies.

Pricewaterhousecoopers

Consultant -- Media and Entertainment Strategy

Jan 1998Jan 2002 · 4 yrs

American express

Marketing Intern

May 1997Apr 1998 · 11 mos

  • Marketing Intern in the Consumer Card group. Responsible for designing loyalty programs for new cardmembers

Education

Emory University

BBA

NYU Stern School of Business

MBA — Marketing

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