B

Buket Baran

Product Manager

Stockholm, Stockholm County, Sweden15 yrs 2 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Led product management for major retail customer experience projects.
  • Awarded for contributions to product innovation and patent disclosures.
  • Expert in managing product lifecycles across diverse industries.
Stackforce AI infers this person is a Product Management expert in E-commerce and Cybersecurity sectors.

Contact

Skills

Core Skills

Product ManagementAgile Project ManagementCustomer ExperienceMarket AnalysisSupplier ManagementEmbedded Systems

Other Skills

Agile MethodologiesAxure RPBusiness DevelopmentBusiness StrategyCompetitive AnalysisConfluenceConsumer ElectronicsContent StrategyDigital MarketingDistributed Team ManagementElectronicsEmail MarketingEmbedded SoftwareGoogle AdwordsGoogle Analytics

Experience

Product school

Featured Speaker and Instructor

Jun 2020Sep 2020 · 3 mos

  • My talk in 2020 was selected as one of the Best of Product Talks of 2020 and nominated within top 20 list.

Spotify

Senior Product Manager, Personalization

Jan 2020Present · 6 yrs 3 mos · Stockholm, Sweden

Product ManagementAgile Project Management

Amazon

Senior Product Manager, International Technology

Jun 2017Nov 2019 · 2 yrs 5 mos · Luxembourg

  • Working as Senior Product Manager for Retail Customer Experience projects for EU and WW.
  • Worked across different projects on multiple platforms, getting experience on improving customer experience throughout the shopping journey for Mobile web, app, and desktop devices.
  • Working with business and engineering teams, managing and creating a roadmap pipeline of projects
  • Defining the business requirements and working with business teams, created financial business cases for the projects.
  • Managing the entire product lifecycle from ideation to bringing definition ready, working closely with the development teams, creating the user stories, defining dependencies, deliverables and critical activities with agile project management procedures.
  • Establishing communication models with WW teams
  • Participating in phone screen interviews for the Sr PM hiring process
  • Awarded as an inventor by the team for the contribution to generate ideas which are then ended up on the teams' roadmap pipeline.
  • Awarded as an idea driver after submitting ideas for patent disclosure
Product ManagementCustomer Experience

Comodo

Product Manager

Dec 2014Apr 2017 · 2 yrs 4 mos

  • Global Product Manager for Comodo Internet Security, Comodo Antivirus, Comodo Firewall and Comodo Cloud Antivirus Products.
  • Managing Comodo Internet Security Product Line at Consumer Product Management Division.
  • Working with geographically dispersed teams in worldwide for different projects
  • Managing the entire product line life cycle from strategic planning to tactical activities.
  • Responsible from product vision, positioning in the market, customer experience, competition, product innovation, roadmap and feature set.
  • Analyzing markets and GAPs, defining use cases, market & product requirements.
  • Product Roadmap Planning and Feature Prioritization. Work with C-level for strategic planning.
  • Define critical activities, decisions, dependencies, deliverables and milestones associated with Agile Project Management & Scrum.
  • Specifying market requirements for current and future products by conducting market research supported by continous feedbacks from user groups.
  • Coordinating with sales and marketing teams in order to achieve customer acquisition and retention.
  • Leading the development, design, approval and communication of new products/product changes.
  • Driving a solution set across development teams (primarily Development/Engineering, and Marketing Communications) through market requirements, product contract, and positioning.
  • Developing and implementing a company-wide go-to-market plan, working with all departments to execute.
  • Coordinate closely with senior leaders of operating functions to assure alignment with business plans and ongoing activities.
Product ManagementMarket Analysis

Vestel

Product Manager / SDA & Outsource

Dec 2011Dec 2014 · 3 yrs

  • Responsible for SDA, VC & HV Product Groups, managing end product procurement and delivery operations, for all of the units of Vestel Trade Co. (Turkey Marketing Company, EU Offices and Emerging Markets)
  • Responsible for managing the supplier lines located in Hong Kong and China area.
  • Taking part of the important fair & meeting organizations, attending trade fairs as exhibitor and as buyer. (IFA, Berlin / Hong Kong Electronics Spring/Autumn / Canton Fair, Guangzhou / MCE, Milan)
  • Being a bridge between marketing and technical management departments, complete project management from integration to launch. Leading the development, approval and communication of new products/product changes.
  • Close follow up on the technical issues as well as marketing approaches such as product differentiation, design and implementation.
  • Product assistance to Sales Departments, doing product overviews and presentations.
  • Identifying potential suppliers, visiting existed suppliers, building and maintaining good relationships with the business partners.
  • Following up the orders received from both European, Middle East&CIS countries and Turkey, responsible for the production and delivery schedule.
  • Carrying out the full artwork process for the products.
  • Identifying and presenting innovative and creative product solutions.
  • Evaluating suppliers and preparing annual reports based on commercial & technical factors.
Product ManagementSupplier Management

Imca electronics

Line Manager

May 2011Nov 2011 · 6 mos

  • Line Manager and Adviser for several companies in Defence & Aviation electronics in order to help research and development of projects that requires electronic system components. Managed the supplier lines in USA, Switzerland, Germany, Israel and Taiwan & Products for Power Supply Systems.

Sensormatic security services

Product Specialist

Dec 2010May 2011 · 5 mos

  • Marketing & Product Management for CCTV and Access Control Systems

Arcelik

R&D Project Trainee

Jun 2009Sep 2009 · 3 mos

  • Embedded System HW & SW Design: PCB design and micro-controller programming. Awarded with a certificate after carrying out the project for fixing the timing calibration problem for condenser dryer products.

Education

University of California, Berkeley, Haas School of Business

Professional Certificate — Data Science

Jan 2019Jan 2019

Gebze Technical University

Bachelor of Engineering (B.Eng.) — Electronics Engineering

Jan 2005Jan 2010

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