Janani Rangarajan — Product Manager

I am an AI-Native Product Marketer (8+years) and Marketer (9+ years) with a background in Mathematics. Throughout my career, I have focused on driving product adoption, ensuring customer retention, while being a key partner in GTM, revenue-enablement and product strategy. For the past 4 years, I have been with AI and Automation product companies, where “drinking our own champagne” has been the norm. Consequently, I have had a lot of fun in scrappily using AI tools and integrating AI within my work. I am currently a fractional PMM in Climate Tech, Cybersecurity and Edtech. I come with global experience in PLG, SLG, and mixed GTM motions across Enterprises, SMBs, and Solo/Family Businesses. I have also been a part of multiple scale journeys across startups and an enterprise. ​ The industries I have worked in include: Agri Tech, Climate Tech, HR Tech, Fintech, B2B Travel, Ed-Tech, Cybersecurity, Customer Experience, Customer Service, Contact Centres, BPOs, and Telcos. As a product marketer, I work at the intersection of data, technology, products, marketing, sales, and customer success (and enjoy it!). I live on competitive intel, sales enablement, and product training. I breathe user journey, positioning, and customer stories. I thrive on GTM strategy, category/market creation/expansion, and storytelling. (Before you roll your eyes, I did mention I love storytelling- what’s a story without some drama?). Talking about stories, I have been experimenting with different ways (sometimes mathsy) of storytelling in Women's Cricket through my social handles: SportsyMathsyTales. Think Venn Diagrams for Match Summaries and some cool player features. In my previous work avatars, I have been: - A founder of a GTM firm that functioned as an external PMM team - A marketer and seller for a league-rank advisory firm. Helped in creating a new revenue line and expansion of the business. -A founder of a content creation firm -A researcher in the social impact space: Worked on multiple initiatives to create a sustainable impact in rural India through an intersection of research, solution design using technology, prototyping and testing solutions, measuring efficacy and impact, and policy for enablement. I have worked on Energy, Agriculture, and Livelihoods. If you have read through till here, and want to have conversations around product marketing, sales enablement, storytelling, business strategy, social impact or women's cricket, my DMs are open! (They are open even otherwise too, as long as you don't pitch me your services right after connecting!)

Stackforce AI infers this person is a Product Marketing expert with a focus on AI and SaaS industries.

Experience: 6 yrs 10 mos