Anurag Shastri

Product Designer

Gurugram, Haryana, India5 yrs 5 mos experience

Key Highlights

Led successful redesign of loyalty programs at Flipkart
Expert in user experience design and product strategy
Proven track record in enhancing user engagement

Stackforce AI infers this person is a Product Designer with expertise in E-commerce and User Experience.

Contact

Skills

Core Skills

Product DesignUser Experience Design (ued)Product StrategyDesign Strategy

Other Skills

Brand DesignCinema 4DDesign ThinkingDigital MarketingEditorial DesignEnglishFigma (Software)Google AdsGoogle AdwordsGraphic DesignInformation ArchitectureInteraction DesignLeadershipMarketingPeer Mentoring

About

Hey! I'm Anurag, a strategic product designer & visual artist focused on enhancing user retention, while passionately delving into realms like 3D visual & motion design, immersive computing, Gen AI, and marketing. I currently lead growth & retention initiatives at Flipkart on specific categories. I previously lead retention including revamping Flipkart Plus, the loyalty program that rewards users for their purchases and the launch of Flipkart VIP, a paid membership meant to provide power users exemplary rewards for their trust on Flipkart. I'm currently also responsible for enhancing the experience of SuperCoins - the reward currency on Flipkart. I have a Bachelor of Technology degree in Information Technology from Narsee Monjee Institute of Management Studies, a Product Management certificate from ISB and a User Experience Nanodegree from Udacity. Previously, I worked with TING Works & Vodafone Idea through Lollypop Design Studio, where I led design projects spanning domains like e-commerce, manufacturing, logistics, and entertainment.

Experience

Blinkit

Senior Product Designer

Nov 2024 – Present · 1 yr 4 mos · Gurugram, Haryana, India · On-site

Redesigning Blinkit’s self-serve ads platform with a focus on modular UX, creative autonomy, and real-time campaign insights
Co-led early-stage design for an AI shopping assistant, enabling intent-driven, conversational user flows
Designing journeys for nutrition-first shopping, international travel prep, and on-demand cash access to expand platform convenience and utility
Led the end-to-end design for the FLAMES interactive game during Valentine’s Week—engaging lakhs of users with a high completion & share rate
Actively collaborate with cross-functional teams to define strategy and ship impactful, user-centred experiences across 0 to 1 and scale-stage products

Product DesignUser Experience Design (UED)Design Strategy

Flipkart

2 roles

Senior Product Designer

Feb 2024 – Nov 2024 · 9 mos · Bengaluru, Karnataka, India · Hybrid

Designed and delivered 2W purchase and order fulfilment flows for Flipkart Minutes, collaborating cross-functionally to ensure launch readiness
Mentored and collaborated with junior designers on Gen Z-focused shopping experiences, driving relevance and engagement for younger audiences.

Product DesignDesign StrategyProduct StrategyPeer Mentoring

Product Designer II

Apr 2022 – Jan 2024 · 1 yr 9 mos · Bengaluru, Karnataka, India · Hybrid

Led end-to-end design for Flipkart’s loyalty programs, including the revamp of Flipkart Plus, launch of Flipkart VIP, and SuperCoins redemption enhancements
Contributed to 10+ growth, retention, and platform UX projects; played a key role in advancing Flipkart’s design system
Recognised as a go-getter and strong collaborator with a proven track record in 0→1 product design and enhancing live product experiences.

Product DesignProduct StrategyVisual DesignBrand DesignInteraction Design

Lollypop design studio

Associate Senior UX Designer

May 2021 – Mar 2022 · 10 mos · Mumbai, Maharashtra, India · Hybrid

As part of Vodafone Idea’s design team, redesigned the Vi App homepage, launched a new L0 navigation, and integrated Hungama Music and Vi Rise to boost feature discovery and user engagement

Design StrategyProduct DesignInformation ArchitectureInteraction DesignUser Experience Writing

Ting

User Experience Designer

Aug 2020 – May 2021 · 9 mos · Mumbai, Maharashtra, India · On-site

Led web design projects across fintech, e-commerce, manufacturing, logistics, and entertainment, while managing a 9-member visual design team

Project ManagementUser Experience Design (UED)Design Thinking

Tatva health

Design Intern

Feb 2020 – Aug 2020 · 6 mos · Mumbai, Maharashtra · Hybrid

Presented research-driven, user-centred designs for Traya website’s homepage & “Hair Quiz”.
Delivered a variety of digital media (social media creatives, promotional video ads, animations & more) for marketing & advertising purposes and designed an editorial magazine cataloguing nutritionist-approved diet plans.

Graphic DesignPrint DesignEditorial Design

Design stack

Design Intern

May 2019 – Jun 2019 · 1 mo · Mumbai, Maharashtra, India · On-site

· Assisted senior designers on tasks ranging from publication to packaging design
· Selected for a 3-member field research for Asian Paints, to two metropolitan cities in Maharashtra
· Crafted print deliverables for brands like Disney, Asian Paints & Future Groups

Graphic DesignPrint Design

Raddiconnect

Digital Marketing Intern

Jan 2017 – May 2017 · 4 mos · Mumbai Area, India

Ran a 2-week digital AD campaign for RaddiConnect that strategised on improving discoverability through digital marketing - averaged a 9.11% CTR, an average CPC of $0.11 & an average ad position of 1.3
· Semi-finalists in the Google Online Marketing Challenge 2017 - Top 10 in the Asia-Pacific region & top 30 in the world

Digital MarketingGoogle AdsGraphic Design