Nov 2022 – Jan 2024 · 1 yr 2 mos · India

• As a founding member of the behavioural science team at Swiggy, I solved business problems across food, grocery and courier delivery ecosystem using mixed methods research, behavioural science and design.
• I worked with diverse teams across Swiggy and influenced product design, CX and growth strategies in critical areas - grocery order values, new user retention, delivery partner engagement, dark store efficiency, location intelligence, pricing, payments, tracking, subscription, search and navigation, user frauds and more.
• Recognised with the Swiggstar JAS '23 Team Winner award for outstanding impact on the business through user focused research and strategies.

Jan 2022 – Nov 2022 · 10 mos

• Lead the monetisation function’s user research, boosting ad revenue with optimised landing pages across South Asia. Managed the full research lifecycle, focusing on monetisation strategies for OEMs in diverse markets including India, the US, and Indonesia.
• Cultivated deep collaborations with product, design and data science teams, integrating behavioural design principles to significantly enhanced monetisation outcomes.

Aug 2021 – Dec 2021 · 4 mos

Jan 2022 – Jul 2022 · 6 mos

• Building Behaviour and Social Change Community

Apr 2021 – Present · 4 yrs 11 mos · Delhi, India · Hybrid

• Understanding = Influencing humans

Jul 2018 – Oct 2020 · 2 yrs 3 mos · India

• www.iben.co.in
• India Behavioural Economics Network (IBEN) is a community for anyone interested in behavioural economics and its application, especially in India. IBEN is keen on advancing the incorporation of the behavioural science in academia, policy and industry in India. We conduct regular formal and informal events to discuss the science, its benefits, the recent developments and its applications in an Indian context.
• Successfully organised the first international Behavioural Economics Conference in India (Delhi, Nov 2019) under IBEN. Participants included experts and officials from World Bank, BIT, NITI Ayog (Govt of India), CSBC, Busara, ideas42, UNICEF, J-PAL etc.

Apr 2018 – Jun 2021 · 3 yrs 2 mos · Mumbai Area, India

• Applied insights from Behavioural Economics, Social-psychology, Neuroscience, Cognition and in combination with HCD to study and solve behavioural challenges in the development sector. Previously worked in the CPG sector on joint projects with Fractal Analytics.
• The process involved designing research methodologies - games, interviews & ethnography - to understand people’s behaviours in their natural context (lab in the field), decoding the decision making process based on the data collected and designing behavioural science based frameworks & strategies to better understand and influence the decision making in relevant contexts. Most projects involved working with data science experts at Fractal and client base.
• Some projects include - Online grocery shopping behaviours in US, social vulnerability of mothers in Kenya and India, HCD training for communities of practice in Eswatini & Kenya, Behavioural Science and Design course for HCI graduate students at DePaul University, Pandemic Playbook.

Sep 2017 – Oct 2017 · 1 mo · Oxford, United Kingdom · On-site

Aug 2015 – Jan 2016 · 5 mos · Bengaluru Area, India

• Guest faculty at Bangalore Institute of Legal Studies. Taught Law students a course on Money, Banking, and International Trade.

Jun 2014 – Sep 2016 · 2 yrs 3 mos

• Worked for various projects including Public Debt Management, Fiscal Policy, Housing, Inflation Targeting, and Financial Inclusion. The research material contributed to various publications. Also assisted in writing a book on Debt Management in India (Springer).
• Teaching Assistant to Dr. Charan Singh, Reserve Bank of India Chair Professor for the course on Monetary Policy in Advanced and Emerging Countries.
• Audited doctoral level classes on ''Business Decision Making". The course covers various applications of theories in Behavioural Economics and Psychology to decision making.
• Was part of organizing IMF-IIMB International Conference on ‘Housing Sector, Growth and Financial Stability’, Bangalore, December 2014. Also part of the core team that conducted the Debt Management Module for International Conference on Public Policy and Management consecutively for August 2015 and August 2016.

Apr 2014 – Jun 2014 · 2 mos

• Analysed various house price indices and their methodologies adopted by different countries in order to come up with a better housing price index for India.

Jan 2013 – Apr 2013 · 3 mos

• Continued to work for the English daily as freelance features writer and contributed articles on diverse topics for special features.

Dec 2012 – Jan 2013 · 1 mo

• Worked closely with the editorial team of response department at Times of India (English Daily). Wrote articles for Times Property and Education Times (National), Special features, and contributed story ideas as part of the team. Engaged in reporting, interviews, proof reading and editing.

May 2012 – Jun 2012 · 1 mo · Thiruvananthapuram Area, India

• Worked under the "Migration of Professionals Project", Planning Commission of India. As part of economic survey, tasks involved primary data collection, field work, entry and analysis of data.