Aditya Sharma

Product Manager

Gurugram, Haryana, India5 yrs 5 mos experience

Highly Stable

Key Highlights

Led growth of PB Money, enhancing user engagement.
Recognized as ET Brand Equity's Retention Marketing 30under30.
Expert in building scalable digital solutions.

Stackforce AI infers this person is a Fintech Product Manager with expertise in user engagement and retention strategies.

Contact

Skills

Core Skills

Product ManagementProduct StrategyUser ExperienceCustomer ExperienceRewards Management

Other Skills

CleverTapCustomer AcquisitionCustomer EngagementCustomer JourneysCustomer Lifecycle ManagementCustomer LoyaltyCustomer RetentionCustomer Service ManagementData-informed DecisionsGoogle AnalyticsProduct DesignProduct LaunchProduct MarketingProduct PlanningProduct Road Mapping

About

Experienced Digital Product Manager with close to 5 years of experience in building and scaling 0-to-1 consumer products across fintech and lending ecosystems. I specialize in driving user engagement, retention, & monetization through data-backed product strategy and seamless user experience. Currently leading the growth of PB Money at Paisabazaar - an Account Aggregator (AA) based personal finance platform aimed at providing useful financial insights to help customers manage money better. 🏆 Recognized as ET Brand Equity's Retention Marketing 30under30 🎯 Passionate about building consumer-first, scalable digital solutions that create measurable impact.

Experience

Paisabazaar

Senior Product Manager

May 2024 – Present · 1 yr 10 mos · Gurugram, Haryana, India · On-site

Spearheaded product strategy and roadmap for PB Money, enhancing user engagement on Paisabazaar App & Web.
Managed end-to-end user journeys, focusing on UI/UX improvements and effective communication strategies.
Leveraged insights engine to drive data-informed decisions, resulting in increased user stickiness and satisfaction.

Product PlanningProduct Road MappingGoogle AnalyticsCustomer AcquisitionProduct DesignCustomer Loyalty+4

Bajaj finserv

3 roles

Senior Product Manager

Promoted

Apr 2023 – May 2024 · 1 yr 1 mo · Pune, Maharashtra, India · On-site

Led end-to-end frontend customer experience (UI/UX) for the Rewards section across app & web.
Rolled out Vouchers as a core reward currency, with an aim to reduce costs while moving towards a scalable “always-on rewarding” model.
Owned the Voucher Purchase Platform and built interventions across the customer lifecycle to boost purchase conversions.
Expanded Rewards to the Bajaj Finserv web, including frontend, eligibility engine and customer service journeys.
Launched Bajaj Prime, a paid subscription program which included bundle of deals & benefits on purchases within the Bajaj Finserv ecosystem.

Product PlanningProduct Road MappingCustomer AcquisitionProduct DesignCustomer LoyaltyCustomer Retention+4

Product Manager

Oct 2021 – Apr 2023 · 1 yr 6 mos · Pune, Maharashtra, India · On-site

Part of the core team that built the Rewards Management System (RMS): a proprietary rewards engine with frontend, service, and ops modules across the app.
Owned rewards journeys across lending workflows, UI/UX, customer service, reconciliation, communication on the Bajaj Finserv App
Integrated rewards across 20+ digital lending journeys with an aim to increase journey conversions.

Product PlanningProduct DesignCustomer LoyaltyCustomer RetentionProduct ManagementRewards Management

Management Trainee

Sep 2020 – Sep 2021 · 1 yr · Pune, Maharashtra, India · On-site

Onboarded 18 strategic partners & built full app-in-app journeys - PWA based integrations on Bajaj Finserv App.
Managed marketing campaigns to drive engagement and revenue.
Increased app stickiness by 1.2% post launch of app-in-app program.