Mar 2023 – Present · 3 yrs · Lyon, Auvergne-Rhône-Alpes, France · Remote

• Demystifying Product Marketing and the people that work on it.
• Product Marketing Stories is a podcast and newsletter about what it really takes to do great product marketing.
• Forget the generic business talk. In every interview, we’re having honest, tactical conversations with PMMs, founders, and product leaders who are building and learning inside France’s top tech companies.
• 1st French podcast dedicated to Product Marketing.
• 🏆 Awarded #1 PMM podcast x2 in a row.

Nov 2022 – Present · 3 yrs 4 mos

Feb 2022 – Nov 2022 · 9 mos · Greater Lyon Area

• Responsible of the Cashflow product line. I say at least 10 times a day "Cash is king"👑
• Run user research to better understand our clients pain points and expectations
• Define positioning, persona, messaging for new features launch to ensure alignment of internal stakeholders (Customer success, Sales, Acquisition, International)
• Define and execute the Go to Market strategy for the new features launches
• Creation of product content for sales and CS enablement (trainings, demo videos, One Pager...)
• In charge of external communication (webinars, newsletter, leaflets... )
• Founded in 2016, Agicap is a french scale-up that has developed a SaaS cashflow management tool.
• Agicap helps SMBs save time and manage their business more efficiently, by enabling them to monitor cashflow in real time.
• It has today more than 6000 customers across France, Germany, Spain, the Netherlands, United Kingdom and Italy. 🚀

Dec 2020 – Feb 2022 · 1 yr 2 mos

• Support Business Units, Continents & markets’ teams in building bold and performing innovation go to market, tracking tools, return on experience learnings and progress plans recommendations.
• Main missions:
• Coordinate +10 projects with Agile method with Business Units, Continents & markets’ teams to ensure an agile project process.
• Elaborate go to market booklets to ensure a successful project launch deployment worldwide (definition of the positioning, buying process from Awarness to Purchase, digital and offline communication strategy)
• Elaborate bold Return of Experience pre and post launch decks with KPIs and achievements and optimization plans (sales, DN, DV... analysis)
• SDA Kitchen Electrics
• >Brands: Moulinex, Tefal, T-fal, Krup
• >Business Units: Cooking, Food preparation, Breakfast & Beverage
• >Worldwide perimeter

Sep 2018 – Jan 2021 · 2 yrs 4 mos

• Management of Male Beauty and Depilation category within Personal Care Business Unit (Rowenta and Calor brands)
• Provided strategic orientations for the 3-year product plan.
• Definition of the new strategy for the Rowenta brand positioning on Male Beauty market
• > Analysis and management of qualitative and quantitative studies
• > Implementation of channel management with local markets
• > Project management: coordination of the design / industry / markets/ creative agency teams
• > Development of launch package (POS, packaging, Communication tools)
• Strategic product development at an international level in collaboration with development department:
• > Trends research, writing of innovative concepts and insights for product definition, profitability studies
• > Ensure the implementation of the marketing strategies to each market to fit their needs
• >Managed 360° activation launch package : digital content, landing page, packaging, videos, pictures, POS.
• Main product examples:
• > Forever Sharp Hybrid trimmer
• > Aquasoft wet&Dry Depilator
• Ensure the competitive and market analysis (sales report, GFK )
• Management of a marketing assistant and a trainee

Sep 2017 – Aug 2018 · 11 mos

• Apprenticeship at Groupe SEB France for the Cookware category (Tefal and Seb brands)
• 1. Recommendation of the product assortment and promotional offers for Système U and Intermarché retailers.
• 2. Management of national promotional sales events in specific retailers. Budget 20K€
• 3. Performance analysis of the market / retailers / Groupe Seb (GfK panel, Retail Explorer)

Jan 2017 – Jun 2017 · 5 mos

• Second part of the International MasterClass Program at Groupe SEB Colombia.
• Operational Marketing trainee for Kitchenware and Non Food Products category (UMCO, IMUSA, Tefal and T-FAL brands).
• 1. Launch of the new food container range for the Colombian market (elaboration of the business plan, profitability study, communication strategic plan).
• 2. Product development projects in collaboration with R&D teams.
• 3. Profitability projects
• > Proposition of a profitable promotional offer for mass-market distributors based on a sales, volume and margin analysis of the current offer
• > Pricing proposition for the export channel product portfolio (Panamá and Puerto Rico)

Jul 2016 – Dec 2016 · 5 mos

• First part of the International Masterclass Program by Groupe SEB at TEFAL S.A.S (Cookware Business Unit).
• Strategic marketing trainee for the Kitchenware category (food containers, thermal drinkware and hydration bottles, manual food preparation) at a worlwide scope.
• 1. Provided strategic orientations for the 3-year product plan within the context of Emsa brand integration:
• > Competition monitoring, market study, consumer and shopper analysis
• > Writing of concepts for new products definition
• 2. Conducted a Tefal product management project (regular advancement meetings with R&D, Design, purchase team, profitability study)
• 3. Elaborated a sales monitoring support for the current product portfolio (GPS) for the performance analysis of our current ranges worldwide

May 2015 – Jul 2015 · 2 mos · Gothenburg, Sweden

• 1. Built a new CNG (Compress Natural Gas) strategy with the Marketing team
• > Designed an excel report illustrating the company performance in the 70 Swedish municipalities.
• > KPIs analysis to appreciate the potential of the 40 CNG stations.
• 2. Contributed to the integration process between Air Liquide and Fordonsgas

Dec 2012 – Feb 2015 · 2 yrs 2 mos · Chamrousse and Val d'Isère ski resort

• Ski Instructor during winter holidays
• > Provided Ski classes in group (up to 12 clients) or private lessons for a clientele from 2 to 55 years old
• >Taught in French, English and Spanish