May 2023 – Present · 2 yrs 10 mos · Amsterdam, North Holland, Netherlands · Remote

• Frequent expert speaker on PMM topics.
• Instructor for the Product Marketing- Core Certificate class. An 8 module course designed by the PMA and my own experiences around GTM strategies, sales enablement, competitive analysis, pricing etc

May 2021 – Jan 2023 · 1 yr 8 mos · Amsterdam, North Holland, Netherlands

• Hired and managed a team of PMMs and AR managers for Enterprise, Platform/Ecosystem and Analyst relations at Miro. My team covered the areas of Security and compliance, User administration and analytics, Developer platform and Apps and Integrations targeted at Enterprise accounts. I also built and ran the Analyst relations program. I leveraged my existing relations with Gartner, Forrester and boutique analyst firms to kick off the analyst strategy at Miro.

Nov 2020 – May 2021 · 6 mos · San Francisco Bay Area

• Acquired by Atlassian
• Headed up all Product Marketing efforts at Chartio.

Oct 2018 – Nov 2020 · 2 yrs 1 mo · San Francisco Bay Area

• 2018-2019 Lead Core Product Marketing manager for Dropbox Platform and Ecosystem
• 2019-2020 Enterprise Product Marketing

May 2017 – Oct 2018 · 1 yr 5 mos · San Francisco, California

• Acquired by ServiceMax
• Head of all Product Marketing efforts at Zinc (now part of ServiceMax) including product positioning and messaging, customer use case and story telling, competitive intelligence, sales enablement, analyst relations and partner relationships.
• Rebranded and rebuilt Zinc’s website and help site, including copywriting all product and industry pages.
• Work with Product and Engineering teams to create and design product images/walk thrus using Sketch and InVision for customer, analyst, and board presentations..
• Leveraged Account Based Marketing knowledge to build a growth strategy and identify top ICPs to target. Resulted in gaining deals in new industries.
• Briefed and built up relationships with analysts from Gartner, Forrester, Frost&Sullivan, IDC, etc. leading to inclusions in key reports alongside Slack, Microsoft and Cisco.
• Founded on the belief that deskless workers need a better way to communicate, Zinc provides the only All Mode Communication Platform bent on driving business results. With access to real-time communication any time on any device, Zinc truly transforms the way businesses run.

Apr 2015 – May 2017 · 2 yrs 1 mo · San Francisco Bay Area

• Led the positioning and messaging of Demandbase’s Account-Based Marketing solutions.
• Built and managed Demandbase’s first Analyst Relations program, working with Gartner, Sirius Decisions, Forrester and TOPO. Resulted in Demandbase being recognized as a “2016 Cool Vendor”.
• Drove efforts to build out the Account-Based Marketing category and position Demandbase as the leader within the emerging marketing technology space.
• Developed a framework and built an ROI calculator to define the business value of our products. Trained sales and customer management groups to utilize this tool, helping close additional deals and retain customers.
• Designed a competitive training program to help sales team combat and differentiate from emerging ABM competition.
• Designed and owned the GTM vertical strategies, specifically for the Financial Services, Manufacturing and Healthcare verticals.
• Perform ongoing market and competitive research and analysis to keep organization abreast of changing environments.

Jan 2013 – May 2015 · 2 yrs 4 mos · San Francisco Bay Area

• Supported the company’s product strategy, managed marketing programs, and developed content to fuel the adoption and usage of
• Autodesk A360 worldwide. This included marketing for the core cloud benefits free
• to all users and related mobile apps, Autodesk A360 cloud services, and other upcoming products enabled by the platform.
• Managed 10 vendors (content, SEO, web design, event planning, Strategy) and a quarterly budget.
• Developed and drove a company wide gamification program called the "Design and Make" contest, to showcase and teach Autodesk employees the benefits of A360. Finalist chosen by CEO and CFO at Autodesk University 2013.

Jan 2010 – Jan 2013 · 3 yrs · San Francisco Bay Area

• Product Marketing for Oracle Database, with focus on Spatial and location services; Database Developer Tools including APEX, SQL Developer and MS tools for Oracle Database.

Jan 2008 – Jan 2010 · 2 yrs · San Francisco Bay Area

• Product Marketing Manager for Identity Management software under the Fusion Middleware umbrella. Responsible for ensuring cohesive messaging and product position in the market.

Jan 2007 – Jan 2007 · 0 mo · Portland, Oregon Area

• MBA Internship- responsible for VMWare, Citrix and Oracle accounts.

Jan 2003 – Jan 2006 · 3 yrs · Toronto, Canada Area

• Led monthly reporting and forecast consolidation, reviews and management reporting for $100 million annual Technical Support and Warranty division for IBM Global Services.