Lucie Casamitjana

CEO

Paris, Île-de-France, France9 yrs 6 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Led product marketing for a €40M funded startup.
Defined go-to-market strategies for over 30 feature launches.
Expert in user experience writing and content strategy.

Stackforce AI infers this person is a Product Marketing expert in the SaaS and Fintech industries.

Contact

Skills

Core Skills

Product MarketingGo-to-market Strategy

Other Skills

Agile MethodologiesContent StrategyProduct LaunchTone Of VoiceUser Experience Writing

About

Head of Product Marketing at Skello

Experience

Skello

3 roles

Head of product

Jun 2025 – Present · 9 mos

Head of Product Marketing and Enablement

Promoted

Apr 2023 – Jul 2025 · 2 yrs 3 mos

Product Marketing Lead

Jun 2022 – Apr 2023 · 10 mos

Skello is a European company with one mission: to reinvent shifted work through a collaborative solution which enables the whole team to better anticipate, organize and communicate.
In short, Skello is a workforce management solution for shift based workplaces that enables teams to tackle the hassle of complex scheduling. For managers, Skello optimizes work organization by helping them to make the best decisions in managing their staff costs. For employees, the tool facilitates easy and open communication and simplifies daily life .
Skello’s ambition is to be the number one solution for shifted work teams in Europe. To achieve this, Skello raised a €40M Series B round of financing from expert funds in the field (Partech, Aglaé Ventures & XAnge) in order to bring ever more value to our clients through new features and to open up new markets, beyond our historic industries such as hospitality, retail and health.

Product MarketingGo-to-market StrategyUser Experience WritingProduct LaunchContent StrategyAgile Methodologies+1

Product marketing alliance

Ambassador

Nov 2023 – Present · 2 yrs 4 mos · Paris, Île-de-France, France

Join maestro

Instructor

Jan 2023 – Present · 3 yrs 2 mos · Paris, Île-de-France, France

Alan

Product Marketing Manager

Jan 2021 – Jun 2022 · 1 yr 5 mos

Alan unlocks frictionless, fair, and friendly healthcare for everyone. Our ambition is to transform the healthcare industry into a more human-centric experience that delivers better care for all.
We started by creating the first digital health insurance company in Europe. Specifically, we’re the first new insurance in France since… 1986!

Qonto

Product Marketing Manager

Nov 2018 – Jan 2021 · 2 yrs 2 mos · Paris, Île-de-France, France

Defining go-to-market strategy for 30+ feature launches: Metal card, international transfers, compliance, accounting, multi accounts …
Running user research: new pricing strategy, Premium & virtual cards, Connect (integrations & partners)...
Aligning internal stakeholders on features launches (Customer Success, Sales, International)
Defined UX writing guidelines and Tone of Voice as part of the Design System
Founded by Alexandre Prot and Steve Anavi, Qonto has raised €136m from investors including Tencent, DST Global, Valar (co-founded by Peter Thiel, PayPal founder), Alven (also investor in Stripe, Algolia, Birchbox, Drivy) and the European Investment Bank.

Product MarketingGo-to-market StrategyUser Experience Writing

Bubblz

Chief Marketing Officer

Dec 2017 – Nov 2018 · 11 mos · Paris, Île-de-France, France

Defined marketing strategy: personae, go-to-markets, sales pitches, product messages
Set up CRM (Hubspot) and Marketing Automation tools (Intercom)
Redesigned users acquisition paths: website rebranding, Google Ads, Google Analytics
Managed brand, product and SEO content strategy: blog, white papers, press releases

Grdf

IT Marketing Manager

Sep 2016 – Nov 2017 · 1 yr 2 mos · Paris, Île-de-France, France

Product management for new tools: org chart website, project portfolio app
Supported change management for IT roll-outs: Microsoft Office 365, internal tools
Managed IT content strategy: data science, agile & lean methodologies

Park indigo group

Marketing Manager

Aug 2015 – Feb 2016 · 6 mos · Paris, Île-de-France, France

Organized an international convention to build momentum around company rebranding
Managed website rebranding: UX improvement and marketing content strategy