May 2016 – Nov 2019 · 3 yrs 6 mos · New Delhi Area, India

• At Honeywell, I was responsible for driving brand recall and communications campaigns for Home and Building Technologies (HBT) in India and APAC region to drive the next chapter of growth for the business. Responsible for positioning Honeywell externally through a combination of owned and earned media,
• including media relations, storytelling, and thought leadership. The role required working as regional lead with global teams, and PR agency to identify key media and influencers; industry stakeholders, mapping key media stories; driving strong B2B and B2C communications campaigns; reviewing and approving all news releases, by-line articles and executive briefing documents; driving consistency of messaging across traditional media and online platforms; working with business and marketing communication teams in the region for designing the PR strategy around new product introductions and driving the HBT messaging and brand positioning. Working in a highly matrixed environment with teams across APAC, US, EMEA and different time-zones, I lead the communications charter in the region while ensuring complete alignment with the global corporate marketing and communications teams.

Mar 2013 – May 2016 · 3 yrs 2 mos · Noida Area, India

• Lead for PR and external agencies at Nucleus Software, leading provider of lending and transaction banking solutions to the global financial services industry. Responsible for conceptualizing and driving holistic global Marketing and Public Relations campaigns: external and internal (traditional/online) programs while building a compelling body of work driving integrated, strategic communications campaigns, driving conversations & interests around Nucleus Software’s products and initiatives across social media platforms, managing product launches & showcases globally through events & press announcements as well as conceptualizing and implementing thought leadership initiatives for senior management.
• A part of this role additionally involved taking on marcom role including B2B communications, telling customer success stories in the form of video testimonials, employee engagement, employer branding through employee testimonials, liaising extensively with regional teams to drive consistency of messaging & brand positioning for Nucleus Software in the regions and driving branding initiatives.
• In this role, I was also responsible for organizing and managing our participation in events (international/national/customer focused) as special projects. Managed two SIBOS's (2015 and 2013) internationally and several customer events in national and international markets. Sibos is the biggest annual banking and financial conference for Transaction Banking organized by SWIFT taking place around the world. Managed end to end logistics, budgeting, branding and online-offline promotions for these events.

Aug 2012 – Feb 2013 · 6 mos

• Worked as Communications Consultant and Web Content Specialist for startups advising on desired communications, promotion and marketing approach.

May 2011 – Sep 2011 · 4 mos · Gurgaon, India

• Led client’s communications campaigns: planning and execution of strategically focused public relations campaigns supporting business priority, content creation and coordination for initiated activities/programs, ensuring client’s interaction with industry experts, analysts and key media persons. Handling press queries, interviews, briefings, conferences and conceptualizing digital initiatives to enhance online brand presence.

Oct 2009 – Apr 2011 · 1 yr 6 mos · Gurgaon, India

• In this role, I have managed successful execution of creative and strategically focused public relations campaigns (media/non-media oriented) for Technology and Venture Capital clients.

Oct 2008 – Sep 2009 · 11 mos · Gurgaon, India

• Responsible for successful execution of strategically focused public relations campaign for Technology clients, ensuring clients interaction with media, ensuring media exposures with client’s key messages. Organizing and coordinating press interviews, briefings, conferences and events and ensuring media presence.

Oct 2007 – Sep 2008 · 11 mos · Gurgaon, India

• Associate Learning Program (ALP), year-long structured program focused on learning at the very foundation within the working environment and gaining experience in the field of Corporate and Brand Reputation Management.

Apr 2007 – May 2007 · 1 mo · New Delhi Area, India

• Business Development and Client Relationship Management

May 2006 – Aug 2006 · 3 mos · New Delhi Area, India

• Customer Care Executive (American Outbound Process). Responsible for bad debt collections.