AJ Boelens

CEO

Dubai, United Arab Emirates19 yrs 6 mos experience
Highly Stable

Key Highlights

  • Expert in customer-centric strategy optimization.
  • Proven track record in innovation management.
  • Experienced educator in top-tier business schools.
Stackforce AI infers this person is a strategic consultant specializing in innovation and customer experience across various industries.

Contact

Skills

Core Skills

StrategyInnovation ManagementBusiness StrategyBusiness Model InnovationGo-to-market Strategy

Other Skills

Business AnalysisBusiness DevelopmentBusiness InnovationBusiness PlanningChange ManagementCoachingConsultingCross-functional Team LeadershipManagementManagement ConsultingMarket ResearchMarketingMarketing StrategyNew Business DevelopmentOperational Excellence

About

For commercial clients, I help them become more customer centric and impactful by optimizing their strategy and innovation. The goal is to ensure organizations are effectively creating the value their customers demand. For governments, I am an advisor or set up advisory boards to assist leaders achieve highly ambitious and challenging projects. I do this through: Advisory - direct advisory with senior leaders on strategy, marketing and innovation challenges. or Education - teach in Executive Education programs with several top tier business schools. Example of Advisory engagements: - Developing strategy for a new Financial Centre - Translating Strategy into Action for a commercial client - Exploring new Business Models - Developing Innovation Management systems - Guidance on Innovation Leadership and Culture - Setting up and filling a Product portfolio funnel - Design Thinking projects - Service Design and Customer Experience - Bespoke innovation workshops In short, I excel at digesting complexity and establishing a 'method out of the madness', building consensus within a leadership team on how to move forward together, and rolling up his sleeves to apply his extensive knowledge.

Experience

Commercial excellence partners

2 roles

Managing Partner

Sep 2022May 2025 · 2 yrs 8 mos

  • As Co-Managing Partner in Commercial Excellence Partners, my mission is to help organisations and governments to better orient their strategy, product and service offerings, and customer experience to make their customers love what they do and how they do it. To achieve this mission, I must work with the best and brightest minds in the various pillars under the Commercial Excellence banner and that is why we created the CEP brand.
  • We form an elite tribe of formidable heavy hitters that have unparalleled experience in three areas: Executive experience with a proven track record, Academic rigor through teaching engagements with Top business schools, and extensive advisory experience.
  • If you feel your organisation needs a new breath of life, needs to build new perspectives, needs to build new capabilities to not only survive but thrive, then we are here to help you.
Business StrategyInnovation ManagementBusiness Model InnovationBusiness InnovationStrategyGo-to-Market Strategy+1

Managing Partner

Jun 2022Present · 3 yrs 9 mos

Innovation ManagementBusiness Model InnovationStrategyManagementGo-to-Market StrategyManagement Consulting+1

Duke corporate education

Educator

Jun 2020Present · 5 yrs 9 mos · Hybrid

  • As part of the faculty at Duke CE I help design and deliver leadership programs focusing on strategy, innovation and product management.
Business Model InnovationStrategyGo-to-Market Strategy

Egn singapore (executives'​ global network)

Former Co-Owner

Mar 2020May 2025 · 5 yrs 2 mos · Singapore, Singapore

  • EGN Singapore is a 700 member strong executive peer network. Members are qualified by members to join one of 23 peer groups based on their expertise, experience and seniority. We are growing and will soon open EGN Indonesia in Q4 2021.
Innovation ManagementStrategyManagementGo-to-Market Strategy

Nanyang business school

3 roles

Adjunct Faculty

Feb 2020Sep 2023 · 3 yrs 7 mos · Singapore

  • Have designed and teach a 4 module programme introducing MBA/PMBA/EMBA students to the world of consulting and how to be a consultant.
Business Model InnovationStrategyGo-to-Market Strategy

Consulting Mentor

Sep 2019Sep 2023 · 4 yrs · Singapore

  • I mentor MBA consulting teams on a hands-on consulting project for a client. My role is to provide guidance on how to approach clients to agree on the project scope and deliverables, develop a consulting strategy, mentor them throughout the project to a final presentation to the client, and give a final grade for this capstone course.
Strategy

Senior Career Fellow

Jul 2019May 2022 · 2 yrs 10 mos · Singapore

  • As a Senior Career Fellow I coach around MBA students on their career paths. We co-create a strategic direction, develop a compelling and authentic professional story as well as a UVP for their desired role/industry, and an action plan to build their network and establish warm leads for post-MBA job opportunities.
  • I also coach EMBA professionals, already existing leaders in their organisations, on when and how to apply coaching in their leadership.

Innovation connected

Managing Director

Sep 2019Sep 2022 · 3 yrs · Singapore · Hybrid

  • Have struck out on my own and run a boutique strategy and innovation consulting firm, www.innovationconnected.com
  • I help clients develop customer-centric business models and ways of working in order to drive commercial excellence.
Innovation ManagementBusiness Model InnovationStrategyGo-to-Market Strategy

Human inc

Managing Director, Singapore

Mar 2019Sep 2019 · 6 mos · Singapore

  • I help corporate clients deep dive into three challenges; how to become more customer centric, how to develop an innovation strategy, and how to inculcate a design thinking and agile innovation culture through training and consulting projects.
Business Model InnovationGo-to-Market Strategy

The economist

Director of Strategy and Insights

Mar 2015Mar 2019 · 4 yrs · Singapore

  • My main objective is to deepen understanding of new markets and customer segments (both B2C and B2B), identify market opportunities for the group, innovate new business models and establish partnerships, and increase market penetration of the group's various businesses in Asia Pacific. As a member of the Asia Management Committee I keep the group abreast of trends and disruptions in our industry and to build consensus on strategy for various markets.
  • Key results:
  • Marketing: Increased revenue in a major market by 27% based on a comprehensive marketing campaign to build brand awareness and drive leads to our sales team.
  • Partnerships: Established several media partnership and distribution agreements across Asia
  • Innovation: Proactive engagement in Start-up eco-system in Singapore where I seek out content partnerships with new disruptors of the media and publishing industry.
Innovation ManagementBusiness Model InnovationStrategyManagementGo-to-Market Strategy

Basf

Marketing Excellence consultant

Mar 2012Mar 2015 · 3 yrs · Singapore

  • Internal business consultant focusing on strategic marketing and helping transform BASF into a customer centric organization.
  • Key results:
  • +8M Euro in forecasted revenue from value pricing consulting projects
  • +10M Euro in forecased revenue from product launch consulting projects
Innovation ManagementBusiness Model InnovationStrategyManagementGo-to-Market Strategy

Siemens healthcare

Senior Training Specialist

Apr 2009Mar 2012 · 2 yrs 11 mos · Shenzhen, PRC

  • SSMR researches and manufactures world-class MRI machines for both domestic and international healthcare providers. Our workforce is highly skilled with over 56% holding a post graduate degree.
  • Direct report to the CFO
  • Support Organizational Development through Learning and Development management, Talent Management, and Succession Planning, and Employee Engagement
  • Professional development coaching for Top Talents
  • Leadership coaching/mentoring for managers
  • Conduct leadership and soft-skills training workshops
  • Establish performance benchmarks then design and deliver training programs to bridge performance gaps (Process training, regulations, soft-skills, etc..)

Excelliance corporate training

Training Manager

Dec 2006Mar 2009 · 2 yrs 3 mos

  • Excelliance is a corporate training consultancy that specializes in tailor-made training programs relating to business skills, culture, and communication.
  •  Project Management:
  • Design, develop and deliver tailor-made training programs for leading MNCs in China
  • Manage budget and resources
  •  People management:
  • Manage a team of 10 people (both local and foreign staff)
  • Recruit, coach, and train the trainers
  •  Operational Development:
  • Designed, developed and implemented an operational platform for training services to streamline operations and improve quality
  • Built a database on MS Access to operate the various systems that comprise the operations platform
  •  Sales
  • Signed several large service contracts with IBM, TCL, Lenovo, Phillips, Flextronics, and Hasbro
  •  Strategic Planning
  • Established strategic partnerships with overseas partners

Wall street english

Service Manager

Sep 2005Nov 2006 · 1 yr 2 mos · Shenzhen, Guangdong, China

  • WSI is the largest English training company worldwide and WSE is the Chinese division of the company. It is now owned by the Carlyle group.
  •  Business Development: opened 2 new centers in Shenzhen. Hired, trained, and managed a team of 23 staff members in each center (both local and foreigner staff) before handing it off to a new service manager.
  •  Operational Development: designed and developed company wide benchmarks and SOP’s relating to service
  •  Heavy initial focus on recruitment, training, and team building. Medium – long term focus on profitability and quality management.

Education

HKUST Business School

Master of Business Administration (MBA) — Marketing and Strategy

Jan 2010Jan 2013

Progress U

Professional Corporate Coaching Certificate — Coaching

Jan 2010Jan 2011

Toronto Metropolitan University

B.Comm

Jan 1999Jan 2001

Sheridan College

Business Admin. Diploma — Finance

Jan 1996Jan 1999

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