Apr 2023 – Aug 2024 · 1 yr 4 mos · Mumbai, Maharashtra, India

• India’s premier regional-first influencer marketing agency delivering hyperlocal campaigns across Tier 2–4 markets. Excited my stake, figured agency life isn't for me.
• Scaled the agency from 0 to 20+ team members, executing 100+ influencer briefs for brands like Times of India, Budweiser, Amazon Mini TV, Cordelia Cruises, and Croma, with full ownership of tech tooling and business operations.
• Launched “Regional Represent,” a flagship IP featuring 200+ exclusive creators from 200+ PIN codes in 15+ languages, building one of India’s most diverse regional rosters and enabling deep cultural and linguistic engagement.
• Led strategic and operational pillars including Talent Management, Social Media Marketing, Influencer Marketing, and Event/IP Marketing; managed retainers and project campaigns worth over ₹2 Cr, ensuring on-time execution and high-impact delivery.
• Designed full-funnel campaign strategies and leveraged Admyre’s proprietary data stack to reduce TAT by 60%, optimize creator targeting, and consistently deliver high ROAS and low CAC, especially in Tier 3/4 regions.

Jan 2023 – Sep 2023 · 8 mos · Gurugram, Haryana, India

• Led the development and integration of a WhatsApp-based chatbot at Probo, coordinating end-to-end API integrations for real-time trading and portfolio analysis. Facilitated seamless interactions across platforms by leveraging WhatsApp's extensive user reach, and collaborated with multiple API vendors to enhance user access to trading functionalities.
• Managed cross-functional teams and stakeholder communications to finalize SLAs and kickstart product development, successfully navigating legal and technical requirements to launch a market-ready MVP. Streamlined processes and coordinated closely with the legal team and external partners to ensure compliance and efficient workflow integration.
• Explored and integrated advanced Video/AI SaaS products into Probo's platform, conducting over 10 demo sessions with leading providers like Gan, Synthesia, Rephrase, etc to enhance & automate video content creation. Streamlined production processes, reducing video creation time by over 70% through templating, and developed SOPs to standardize event content, significantly improving informational consistency across the platform.
• Assisted in execution of the "Tamaro Opinion mahatvapurn che" awareness campaign for the Gujarat elections, orchestrating design, copy, and media placements across 15+ regional social channels and print media. Achieved a gross merchandise value (GMV) of 55 lakhs, with an efficient CAC of Rs 17 and an impressive ROAS of 16.5, effectively reaching 4-5 million users across Gujarat.
• Led a highly successful campus ambassador program, orchestrating 15+ below-the-line campaigns across multiple locations with a team of 20 ambassadors, achieving 2200+ user downloads at a CAC of under Rs 50 and generating a GMV of Rs 10 lakhs. Developed SOPs to enhance campaign efficiency and managed strategic partnerships for event integrations across college clubs.

Jun 2022 – Jan 2023 · 7 mos · Gurugram, Haryana, India

• Analysed 30+ RMG competitors across 10+ segments and performed price benchmarking for product offerings, enabling competitive positioning and strategic pricing adjustments.
• Assisted in strategic 3rd party B2B integrations of our exchange with companies like MPL, creating a new $2M+ ARR revenue stream within 2 months.
• Spearheaded and drove initial discussions with founders and CEOs of top RMG/Fantasy gaming platforms like Paytm First Games, Khiladi Adda, etc acting as the primary liaison between corporate teams and key stakeholders to foster strategic partnerships.
• Led the end-to-end integration of Probo's web-view API with ESPN, single-handedly managing an IP worth 47 lakhs that achieved over 2 million impressions and a notable click-through rate (CTR) of 0.67%. Coordinated cross-functionally with content and technical teams to optimize user engagement through innovative widget and banner integrations.
• Developed and monitored custom dashboards to track daily metrics for the ESPN partnership, enabling real-time adjustments to campaign strategies based on user response rates. Implemented 20+ design tweaks & user incentives to enhance overall user experience(65% increase in D7 Retention) and performance metrics(25% rise in GMV).
• Championed Cross platform API-led partnership strategies, effectively blending technical API web integrations with business development goals. Facilitated seamless partner collaborations extending Probo's reach, functionalities and new Revenue streams, ensuring the delivery of a uniform & user-centric trading experience across platforms.
• Developed & structured the Probo trading course, a comprehensive L&D initiative by the founder, by researching and synthesizing content from 8+ advanced trading courses & CFA materials. Curated a multi-session curriculum for trading, derivatives, & contracts, complete with tailored content pieces, reading materials, assignments, & case studies to enhance participant understanding & engagement.

Jun 2022 – Aug 2024 · 2 yrs 2 mos

• Founded and led development of Admyre.club, a MarTech SaaS platform powering data-driven influencer marketing for agencies and brands through advanced social video intelligence across 100M+ creators globally.
• Built and led a 5-member engineering team, developing tools for influencer vetting, predictive campaign analysis, audience insights, sentiment detection, and visual content intelligence using cutting-edge AI models.
• Government SSIP-incubated startup with ₹25 Lakhs in non-dilutive grants; also raised $50K in angel investment to support R&D and early product rollout.
• Achieved $24K in early ARR from beta deployments across 30+ brands and agencies; validated core tech with real-world use cases in creator discovery, audience targeting, campaign forecasting, and brand-influencer fit analysis.

Oct 2021 – Nov 2022 · 1 yr 1 mo · Gurugram, Haryana, India

• Responsible for brainstorming, strategizing and executing a framework for a future segmented and gradual penetration of our IPs at the collegiate grassroots level whilst coordinating with 200+ college clubs & communities across the nation.
• Reporting directly to the CMO's office, undertaking multiple tasks from analyzing the latest social media trends & assisting the creative team in content optimization through research, outreached & negotiated with 50+ Instagram communities & creators, streamlined creator onboarding and campaign execution for effective influencer marketing campaigns.

Jul 2021 – Oct 2021 · 3 mos

• Assisted the founders in envisioning & understanding the product-market fit, calculating the market size & the potential impact of their services on the target customers (small 50+ businesses/ventures) by leveraging my then network of the hospitality businesses in Saurashtra to decipher the needs of the market.
• Created a draft Product MVP - "Digibiz," an online directory of 200+ handpicked free resources across the internet for helping people tackle their business online, making it convenient for small business owners to understand the digitization process via multiple social platforms.

Jun 2021 – Jun 2021 · 0 mo

• 16 yr old MUNer swayam must be proud of this
• from being a rookie delegate, to leading an entire MUN chapter with more than 500 student delegates and 6+ committees- training, regulating and spearheading the entire conclave towards success for my alma mater

Feb 2021 – Jul 2021 · 5 mos

• Spearheaded awareness campaigns for Glimmers for Gujarat, leading to the conceptualization and execution of "Youth against Rape" social awareness campaign that garnered over 150,000 impressions and coverage from 5+ News portals . Collaborated with multiple government officials and departments to enhance campaign reach and impact.
• Revamped social media strategies, which doubled engagement by 200% on several platforms through analytical assessments and strategic content adjustments. Led a team in redefining brand positioning, significantly increasing brand visibility and community engagement.
• Hosted live digital community sessions as part of social awareness campaigns, engaging with high-profile individuals including police officials (SP/Dy.SP), the Mayor of Jamnagar, and LGBTQ+ activists. Successfully facilitated discussions that reached tens of thousands of participants, boosting digital community interaction and support.
• Negotiated and onboarded 20+ influential stakeholders, including RJs, philanthropists, and startup founders for collaborative projects with Glimmers for Gujarat. Designed and pitched initiatives that emphasized strategic partnerships and operational synergies, enhancing organizational outreach and societal impact.

Jan 2021 – Aug 2021 · 7 mos

• Orchestrated the digital community of FinBus from scratch, consisting of 500+ finance enthusiasts with a digital audience & reach of about 5k+, overlooked the creative teams, strategized and curated content whlist coordinating with a team of 20.
• Implemented unique ideas to increase brand awareness (~400% increase in reach for 2 consecutive months) and ideated out-of-the-box strategies to increase engagement (150% increase for 3 consecutive months).

Aug 2020 – Aug 2022 · 2 yrs

• Co-Founded one of the largest social media communities of Gujarat having a digital audience of ~250,000 across multiple social media platforms(150k+ on Instagram alone), Orchestrated the business entity of the community providing multiple digital services like advertising & promotion, performance marketing and growth consultancy.
• Developed and executed comprehensive digital campaigns for Clients, Overlooked all the strategic collaborations for brands like Fern hotels(JCR Entertainment world), TedX, Teapost, Aditya Birla group (Pantaloons), Parul University, etc. Directly managed advertising and promotional strategies that significantly increased brand visibility and customer engagement.
• Consulted for over 50 SMEs, devising digital marketing strategies that bolstered client business operations and growth; achieved a consistent 6-figure MRR by leveraging industry expertise to enhance campaign effectiveness and client satisfaction.