Jul 2025 – Present · 8 mos

• Hotels Product Lead
• 1. Leading 11-member cross-functional team to drive 10x Hotels growth (1K to 10K room nights)
• 2. Spearheading Next Big Bets innovation charter for strategic product expansion
• 3. Secured national media coverage for "Hotels launch on redBus" across major dailies
• 4. Executed 5 Instagram influencer campaigns reaching 500K+ audience for brand awareness

Sep 2024 – Jun 2025 · 9 mos

• Launched 0-to-1 hotel product category on redBus (Android & iOS):
• 1. Awarded CEO's Trailblazer Award (top 3% of workforce) for exceptional performance - 25% shopper uplift quarter-on-quarter
• 2. Scaled to ~200 room nights per day with average selling price of Rs 1600 within 10 days of launch
• 3. Owned end-to-end strategy and execution across product charters - search, ranking, personalization, UGC, post sales, discounting, cross-sell & BAU tasks
• 4. Spearheaded cross-functional collaboration across product, category, tech, design, analytics, user research, CLM & brand teams

Jan 2024 – Aug 2024 · 7 mos

• Premium Charter - Owned the premium charter for Goibibo:
• 1. Launched Package rate plans on 2500+ hotels - led to 450 roomnights/day
• 2. Leveraged Gen AI for curating hotel descriptions for 17k hotels - led to 2.7% conversion uptick

Jan 2022 – Dec 2023 · 1 yr 11 mos

• Worked in the Goibibo Domestic Hotels team in the following charters:
• 1. Web Charter - Owned Desktop & PWA (Direct, SEO, SEM and Meta)
• Improved SEO Sold out conversion by ~10% by storing users prefilled dates & opening dateless calendar
• Increased SEO traffic (20% Y-o-Y) via addition of templates, keywords, interlinking blocks & improved page speed
• Enhanced Meta parameters – price accuracy (Poor to Excellent) & response time (8.5s to 6.5s) of Google HPA
• Revamped desktop detail ~200 incremental RPD, increased image CTR by 35%+
• Achieved ~100 RPD by increasing visibility of popular location widget & sort by filter on listing
• Increased PWA logged-in users (~40% of transactions) by 10%, leading to incremental ~150 room nights/day
• Established Adobe Analytics tracking system for entire Hotels Web platforms – liasioned with Adobe & analytics
• 2. E-commerce funnel (Apps + Web)
• Enhanced user experience by design & tech optimisation of entire funnel (~3.5L DAU) – across platforms
• Enabled backend tech unification of microservices powering MMT & GI brands – error, latency, soldout improved
• Improved search & discovery of hero POIs at the top of the funnel in 17 cities – led to ~550 incremental RPD - Implemented autosuggest logic & distance pill card
• 3. UGC & Content Charter:
• Increased UGC collection rate (25% to 28.5%) - retrigger logic, fraud checks removal, communication changes
• Introduced bidirectional WhatsApp flow for chat-bot experience & optimised notification sent timelines for users
• Introduced “Food & Dining” content enhancing user experience and conversion by ~3-5% (across platforms)
• Added content touchpoints – filters, images, textual info for meal-type, restaurant, food policies (~6000+ hotels)
• 4. Post Sales Charter - reducing the contact ratio by automating the post sales’ flow
• Reduced cancellations by ~4% by improving the user journey of modification flows (date/PAX/name change)

Jan 2021 – Jan 2022 · 1 yr

• Worked in the Goibibo Domestic Hotels Product team in the following charters:
• 1. End-to-end hotel funnel (Hotel Home to Thank You page): Improving user engagement and conversion metrics
• Launched Daily Steal Deals (>40% discounts on 400+ hotels) marketing campaign - owned complete product lifecycle from ideation to execution, in collaboration with Growth, Marketing & Category team - led to Rs 45L incremental daily revenue by via ~1500 RNs/day
• Achieved ~36% conversion increase on Android by enabling location based search via Google Maps integration in the app
• Collaborated with the Legal team to convey "Sold out on Goibibo" across Android, iOS, Desktop & PWA compliant with CCI norms
• 2. Analytics Charter
• Reduced cost escalation by ~3x by optimizing 500+ Google Analytics events of Hotels LOB for Android & iOS
• Defined & created 50+ custom dimensions for Android & iOS for tracking metrics of Hotels LOB
• 3. Getaway Funnel - Staycation Hotels
• Improved distance filter usage by ~69% on Android & ~43% on iOS by introducing "Within city" and "Outside city" filter in the getaway funnel
• Improved visibility of 240+ staycation hotels across 6 cities on Getaway Search Result Page by boosting their rankings
• 4. UGC Charter
• Achieved ~99% coverage of room level images by tagging them to their respective room types
• Improved UGC aquisition rate by ~27% by introducing 10+ topicwise contextual questions basis users' booking & hotel context
• Skilled in User Stories, Customer Research, Stakeholder Management, Project Management, A/B Testing, Advanced Google Analytics, MySQL, Advance Excel

Sep 2020 – Jan 2021 · 4 mos

• Worked in MakeMyTrip Domestic Hotels Product team on improving end-to-end customer journey in the funnel (Listing page to Thank You page):
• 1. Revamp of Thank You page on Desktop and PWA resulting in reduction of inbound customer calls and improvement in the overall NPS score to ~41% (up from ~39%)
• 2. Executed showing taxes upfront to users on Desktop and PWA from top of the funnel resulting in ~6% improvement (on Desktop) & ~2% improvement (on PWA) in movement from Review to Thank You page - solved for mistrust on prices by customers
• 3. Revamp of MMT Assured brand to MMT Value Stay to increase ~200 daily Room Nights (RN) on MMT Value Stay hotel
• Conceptualized rebranding of MMT Assured brand to MMT Value Stay to focus on the value proposition of Quality Budget hotels
• Performed data analysis using MySQL to create segments of premium, mid-tier, budget bookers for tracking the traffic, conversion & RNs metrics
• Facilitated UI/UX discussions to finalize the designs and user flow of the MMT Value Stay brand
• Skilled in Omniture (Adobe Analytics), MySQL, A/B Testing, Advanced Excel, Customer Research, Stakeholder Management, User Stories