Amy Thomas

CEO

Bengaluru, Karnataka, India13 yrs 6 mos experience

Highly Stable

Key Highlights

14 years of experience in leading marketing campaigns.
Proven track record of driving brand growth.
Expert in digital and integrated marketing strategies.

Stackforce AI infers this person is a Marketing Professional with expertise in Consumer Goods and Digital Marketing.

Contact

Skills

Core Skills

MarketingBusiness StrategyBranding & IdentityDigital MarketingIntegrated MarketingBrand DevelopmentMarketing ManagementMarketing StrategyRetail MarketingCustomer Relationship Management (crm)Business DevelopmentInbound Marketing

Other Skills

BTL ActivationsBrand ManagementCampaign ManagementCategory ManagementConsumer ProductsContent ProductionCorporate CommunicationsDigital MediaDigital StrategyDirect MarketingE-CommerceEmail MarketingMarket ResearchMedia PlanningNegotiation

About

Marketing professional with 14 years of experience and a track record of leading award-winning campaigns for iconic brands. Led initiatives that have resulted in significant and profitable brand growth.

Experience

Orkla india

General Manager

Mar 2024 – Present · 2 yrs

Set up new growth levers for the business, actioning a strategic shift to becoming a leading foods company (from a leading masalas and spices player)
Drove the Innovation and Renovation agenda and Eastern’s new identity launch, contemporising and standardising branding across multiple categories
Launched ‘5 Minute Breakfast’, with Eastern’s first large Digital and Influencer campaign, reinventing the ethnic breakfast category with first-in-market, innovative products
Launched ‘Flavours of Arabia’, with a 360° campaign, expanding Eastern’s cuisine portfolio
Launched ‘Madhuram’ in record time, with ethnic desserts in ready-to-cook formats, extending ‘beyond core’ categories
Spearheaded margin development in new categories
Devised the annual product and marketing roadmap for the newly set up foods portfolio, launched new products and categories in Quick-Comm, E-Comm and Modern retail
Portfolio turnaround in foods
Strengthened core Masala ranges with new launches in Masalas and Spices (Kayam Sambar Masala and Superr Chilli Powder)
Improved Market Shares for Sambar masala with a two-variant play

MarketingDigital MarketingBranding & IdentityCategory ManagementBusiness Strategy

Titan company limited

4 roles

Marketing Lead

Promoted

Apr 2020 – Feb 2024 · 3 yrs 10 mos

Anchored the Annual Marketing Calendar, driving brand campaigns for Sonata, the world's largest selling watch brand (5.5 Mn. watches every year)
Drove portfolio profitability, with year on year profitability improvement for the largest watches portfolio in the country (vol.)
Steered the new collection calendar and annual product strategy, leading manufacturing and design teams to deliver product portfolio health (1 Mn. new watches every year)
Initiated national and regional campaigns to deliver consistent brand salience
Built a robust social presence (1 Mn. Facebook, 280K Instagram) and instituted the social team and processes
Launched "Epic by Sonata" an exclusive brand with the country's leading Ecommerce platform
Consistently delivered to Brand and Business Health

Brand DevelopmentIntegrated MarketingOnline AdvertisingConsumer ProductsDigital MediaDigital Strategy+3

Marketing Manager

Promoted

Jun 2017 – Apr 2020 · 2 yrs 10 mos

Drove brand campaigns for Titan, the leading national watch brand (Value)
Led the Titan Raga's first and award-winning Designer collaboration with leading designer Masaba (#RagaXMasaba)
Led complex campaigns and built synergies across retail marketing(500+ exclusive outlets), PR, events, media creative and digital agencies
Delivered 100% growth of the premium sub-brand Nebula, within a year
Initiated and executed the first influencer marketing campaign in the company, delivering 4X media budget efficiency

Content ProductionMarketing StrategyBrand DevelopmentIntegrated MarketingOnline AdvertisingStrategic Communications+2

Assistant Manager- Retail Marketing

Jun 2015 – Jun 2017 · 2 yrs

Anchored a large multi-category brands across watches, fragrances, sunglasses, accessories, etc. in the competitive modern retail format
ROI-focussed retail marketing initiatives: initiated first-time-ever, large scale retail schemes (GWP, Category Festivals)
Initiated strict budget control protocols for on-ground execution

Customer Relationship Management (CRM)Strategic PartnershipsDigital MediaNegotiationRetail Marketing

Management Trainee

Jun 2014 – May 2015 · 11 mos

Worked on overhauling the bags category with Fastrack Accessories, setting up E Commerce capabilities across brands and divisions and driving retail performance of Helios, a recently launched premium multi-brand watch retailing format.

BTL ActivationsE-Commerce