Anwesha Sanyal

CEO

Gurgaon, Haryana, India13 yrs 6 mos experience

Highly Stable

Key Highlights

Over 13 years of storytelling experience.
Expert in blending editorial instinct with data-driven strategies.
Proven track record in luxury content and brand overhauls.

Stackforce AI infers this person is a B2C content strategist with expertise in luxury branding and digital marketing.

Contact

anweshasanyal01@gmail.com LinkedIn

Skills

Core Skills

Content StrategyBrand PositioningContent ManagementLuxury Brand StrategyDigital Content CreationSocial Media Management

Other Skills

CommunicationStrategic ThinkingEntertainmentMarketingMagazinesFeature ArticlesPartnershipsBrandingBranding & IdentityBranding & Identity MarketingBrand BuildingEditorialSocial MediaPublishingProofreading

About

From magazine publishing to marketing sports IPs to scaling nutrition brands—I’ve spent 13+ years shaping stories that resonate across print, digital, and video. Safe to say, I’ve grown up with digital India, constantly learning, pivoting, and evolving my storytelling to match consumer trends that come as swiftly as they go. Today, I blend editorial instinct with data-driven strategies to build brands that grow with purpose. My focus: content that not only connects, but converts. Key stints include leading luxury content at Travel + Leisure India, building content ecosystems and brand overhauls at Healthkart, and now, helping shape the future of nutrition at Wellbeing Nutrition.

Experience

Wellbeing nutrition

AVP- Content & Creative

Apr 2025 – Present · 1 yr · Gurugram, Haryana, India

Healthkart

3 roles

Head-Content, HK Vitals, Incredio

Jun 2023 – Mar 2025 · 1 yr 9 mos · Gurugram, Haryana, India

Head- Content, TrueBasics

Promoted

Jul 2021 – Dec 2023 · 2 yrs 5 mos · Gurugram, Haryana, India

Community Head, JustHer

Jan 2021 – Jun 2021 · 5 mos · Gurugram, Haryana, India

Volano entertainment

Head of Content- Strategy and Development

Dec 2018 – Jul 2020 · 1 yr 7 mos · Gurgaon, Haryana, India

Content Strategy & Brand Positioning, Audience Building, and Community Management at Volano Entertainment, India's leading amateur participative sports firm that has conceptualised and created three widely-accepted properties- the Devils Circuit, The Corporate Challenge, and The College Frenzy.

CommunicationStrategic ThinkingEntertainmentMarketingContent StrategyBrand Positioning

Travel + leisure india & south asia

2 roles

Content Director

Promoted

Mar 2017 – Oct 2018 · 1 yr 7 mos · Gurgaon, India

Commissioned, edited stories for the print magazine and website, spearheaded production of both, took celebrity interviews, produced covers, cover stories, and assisted Editor in daily decision-making
Supervised quality of luxury content across different verticals of the magazine (print, digital, EDMs, event collaterals)
Assessed and created new channels and strategies to increase digital footprint
Worked with marketing and events teams on client proposals and created concept notes
Competitor Analysis in new and existing markets, being up-to-date with changing media dynamics, and maximising brand positioning in the luxury market
Curated and hosted luxury events for Travel+Leisure India

CommunicationMagazinesStrategic ThinkingFeature ArticlesEntertainmentPartnerships+3

Digital Features Editor

May 2014 – Feb 2017 · 2 yrs 9 mos · Gurgaon, India

Launched the T+L website under the leadership of the Editor in Chief
Created, curated, and edited luxury content for both the print and digital properties
Ideated and co-managed social media initiatives of the magazine
Created sell sheets for the marketing team ahead of each issue
Created monthly editorial plans for print issues, concept notes for T+L properties

CommunicationMagazinesStrategic ThinkingFeature ArticlesEntertainmentDigital Content Creation+1

Harper's bazaar

Fashion & Features Writer

Jan 2014 – Mar 2014 · 2 mos · New Delhi Area, India

Created and assisted production of the Front of the Book pages of the luxury magazine
Handled product shoots, created features articles, branded content, and advertorials for the magazine

MagazinesFeature Articles

India today

Fashion Writer and Stylist

Oct 2013 – Nov 2013 · 1 mo · Greater Delhi Area

Short stint at Women’s Health magazine spent producing and editing fashion pages

MagazinesFeature Articles

Harper's bazaar

Fashion Features Intern

Aug 2013 – Sep 2013 · 1 mo · Greater Delhi Area

Foundational years spent researching luxury brands, identifying and publishing fashion trends for Bazaar and Bazaar Man print issues, styling and assisting in product shoots and fashion shoots.