Rob Kaminski

Co-Founder

Austin, Texas, United States13 yrs 2 mos experience
Most Likely To Switch

Key Highlights

  • Co-founded a successful B2B startup consultancy.
  • Consulted with over 500 startups on positioning strategies.
  • Designed over 50 surgical instruments for medical applications.
Stackforce AI infers this person is a SaaS and Healthcare product marketing expert with extensive startup experience.

Contact

LinkedIn

Skills

Core Skills

Positioning (marketing)Product MarketingSalesProduct Management

Other Skills

Business InsightsChallenger SalesConsultingDesign of ExperimentsEarly-Stage StartupsLeadershipLean Six SigmaManagementMarket ResearchMessagingProblem SolvingSales EngineeringSix SigmaStrategy

About

Co-founder & managing partner at FletchPMM.com — We've helped 500+ B2B startups position their products. What I've done: • Consulted with 500+ startups like Superhuman, Notion, Lemlist, to develop their positioning strategy. • Co-created a corporate incubator for a company acquired by Vista Equity Group. • Designed 50+ surgical instruments for specialty spinal surgeries. • Captained a GTM innovation program at Oracle.

Experience

Fletch pmm

Co-Founder & Partner

Jan 2023 – Present · 3 yrs 2 mos · Austin, Texas, United States · Remote

  • We’ve helped 500+ B2B startups fix their positioning and translate it into clear messaging on the homepage.
Positioning (Marketing)Product MarketingSalesMessagingEarly-Stage Startups

Headway

Director of Product Marketing

Jun 2020 – Feb 2023 · 2 yrs 8 mos

  • Fractional Product Marketing & Product Management | Entrepreneur in Residence
  • Incubated & launched 5 software products w/ SME founders.
  • Co-host of the Exploring Product podcast.
Positioning (Marketing)Product MarketingSalesProduct ManagementMessagingEarly-Stage Startups

Oracle

Product Marketing Manager | GTM Strategy

Mar 2019 – Feb 2020 · 11 mos · Austin, Texas

  • Product Marketing | Enterprise Storytelling
  • 👉 Led a program solving for “how to sell larger (cross-product) deals”
Positioning (Marketing)Product MarketingSalesMessaging

Four winds interactive

4 roles

Venture Lead & Enterprise Growth - FWI Labs

Promoted

Jun 2017 – May 2019 · 1 yr 11 mos

  • Intrapreneur | Enterprise GTM
  • 📈 Led product marketing and go-to-market for enterprise vertical on $1M+ deals.
  • 🧪 Funded & structured incubator program
Positioning (Marketing)Product MarketingProduct ManagementMessagingEarly-Stage Startups

Enterprise Account Executive

Jan 2016 – Jun 2017 · 1 yr 5 mos

  • 🎯 $1.5M quota - Hitting half-year target, 800k/$1M year 2
SalesMessagingEarly-Stage Startups

Senior Sales Engineer

Mar 2015 – Jan 2016 · 10 mos

  • 🎰 Led technical sales for integrated resort vertical - Hitting team quota of $3M.
SalesProduct ManagementMessagingEarly-Stage Startups

Sales Engineer

Oct 2014 – Mar 2015 · 5 mos

  • 💸 Learned the "sales ropes", supporting two reps hitting quote totaling $1M.
SalesProduct ManagementMessagingEarly-Stage Startups

Hyland

Revenue Management Consultant

Jun 2013 – Jun 2014 · 1 yr

  • 👔 Wore a suit and consulted with hospital executives on how to improve their RevOps
Sales

Neuronoff, inc.

Founding Team Member

Jan 2013 – Jun 2013 · 5 mos

  • 🗺 Created a commercialization plan and raised pre-seed $ for a medical device product.
Sales

University hospitals

Venture Development Consultant

Sep 2012 – May 2013 · 8 mos

  • 👨‍⚕️ Co-created a new business concept for surgical instrument tracking.
Positioning (Marketing)Product MarketingProduct ManagementMessagingEarly-Stage Startups

Premix

Lean Consultant

Sep 2012 – Apr 2013 · 7 mos

  • I wore my Six Sigma Green belt while I watched dozens of hours of a manufacturing process - Making process changes to save $1M in material waste.
Positioning (Marketing)Product MarketingProduct ManagementMessagingEarly-Stage Startups

The lubrizol corporation

Business & Marketing Strategy Consultant

Sep 2012 – Apr 2013 · 7 mos

  • Tried to predict what the transportation markets would look like in 2030.

Momentive

Market Strategy Consultant

Sep 2012 – Dec 2012 · 3 mos · Strongsville, Ohio

  • Read 100s of bleeding edge research papers on carbon nanotubes, curating opportunities for new business concepts.
Product Management

Summa health system

Product Development Lead

Jan 2012 – May 2012 · 4 mos · Akron,OH

  • Developed a medical device concept for commercialization - targeting severe rib injuries.
Market ResearchProduct Management

Integra lifesciences

Medical Device Prototype Engineer

Jan 2010 – Jan 2011 · 1 yr · Akron,OH

  • I designed 50+ surgical instruments for specialty spinal procedures.
Positioning (Marketing)Product ManagementEarly-Stage Startups

Education

Case Western Reserve University

Masters — Technology Commercialization

The University of Akron

Bachelors — Engineering

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