Anna Daugherty, CPMM

Product Marketing Manager

Detroit, Michigan, United States13 yrs 4 mos experience

Key Highlights

Over 11 years in tech marketing.
Expert in developer experience and tooling.
Proven track record in product marketing leadership.

Stackforce AI infers this person is a Product Marketing expert in the Developer Tools and SaaS industry.

Contact

Skills

Core Skills

Go-to-market StrategyProduct MarketingCategory Development

Other Skills

A/B TestingAnalyst Relations and Category DevelopmentBusiness AnalysisContent Creation and Thought LeadershipContent DevelopmentContent StrategyCross-functional Team LeadershipCustomer AcquisitionCustomer EngagementCustomer Experience AnalysisCustomer RetentionCustomer Segmentation StrategyCustomer, Market, and Competitor InsightData AnalysisDigital Strategy

About

As a Product Marketing leader, I advocate for better developer experience, software delivery, and developer tooling. I have been in tech marketing for more than 11 years, and in the developer tool space for about 6 years. I've given DevEx talks at cdCon Spain, cdCon North America, and apidays London, chaired the program committee for the Continuous Delivery Foundation's North America cdCon, and hosted the DevOps Detroit Meetup group. I live in Detroit, Michigan where I enjoy horror movies, tabletop gaming, and disco. Let's chat! - Product Marketing Leadership - Go-to-Market Strategy - Positioning and Messaging - Customer, Market, and Competitor Insight - Analyst Relations and Category Development - Content Creation and Thought Leadership - Pricing and Packaging Check out my video portfolio: https://www.youtube.com/playlist?list=PLc_xKHJYi63ngPn2wls5wEyupJwNyBUeb

Experience

13 yrs 4 mos

Total Experience

1 yr 8 mos

Average Tenure

1 yr 6 mos

Current Experience

Arnica

Senior Product Marketing Manager

Oct 2024 – Present · 1 yr 6 mos · Remote

Improving developer experience with security on push. Pipelineless appsec with automated tools to secure code, streamline development processes, and ensure compliance with ease.
Go-to-Market Strategy and Launches
Positioning and Messaging
Content Creation and Thought Leadership
Competitive Intelligence
Market Research
Customer Insight
Analyst Relations
Category Development
Grow and Shape Product Marketing Function

PMMGo-to-Market StrategyProduct Marketing

Opsera

Director of Product Marketing

Aug 2023 – Oct 2024 · 1 yr 2 mos · Remote

Improving developer experience and DevOps through integrated tool choice, unified insights dashboards, AI-driven remediation, and no-code pipeline automation.
Go-to-Market Strategy and Launches
Positioning and Messaging
Content Creation and Thought Leadership
Competitive Intelligence
Market Research
Customer Insight
Analyst Relations
Category Development
Grow and Shape Product Marketing Function

Technical MarketingProduct LaunchCross-functional Team LeadershipProduct MarketingProduct AdoptionGo-to-Market Strategy

Armory

Director of Product Marketing

Aug 2022 – Aug 2023 · 1 yr · Remote

Continuous deployment for all developer teams at any scale.
Go-to-Market Strategy and Launches
Positioning and Messaging
Content Creation and Thought Leadership
Competitive Intelligence
Market Research
Customer Insight
Grow and Shape Product Marketing Function
Grow, Lead, and Mentor Product Marketing Team

Technical MarketingProduct LaunchCross-functional Team LeadershipProduct MarketingProduct AdoptionPositioning (Marketing)+1

Stoplight

Product Marketing Manager

Mar 2021 – Aug 2022 · 1 yr 5 mos · Remote

Product-led Growth: in my time at Stoplight I helped accelerate product-led conversion rates by almost 2% in under a year
Category Creation: through a dedicated analyst relation and user review strategy, I led the creation of an API Design category on G2 where Stoplight is now a leader
Thought Leadership: I co-hosted the API Intersection podcast where we share design and governance strategies and stories from API practitioners across the globe

Technical MarketingProduct LaunchCross-functional Team LeadershipProduct MarketingProduct AdoptionPositioning (Marketing)+1

Sincro, an ansira company

Product Marketing Manager

Jul 2018 – Mar 2021 · 2 yrs 8 mos · Greater Detroit Area

Launched and managed digital products that lead the automotive marketing industry
Developed value, messaging, positioning, collateral, content, competitive intelligence, go-to-market strategy, packaging, and sales enablement for my full portfolio of products
Product set included search engine optimization (SEO), email marketing, reputation management, website performance, and consulting solutions for automotive dealers

Technical MarketingProduct LaunchCross-functional Team LeadershipProduct MarketingProduct AdoptionPositioning (Marketing)+1

Pitss america llc

Marketing Manager

Jan 2017 – Jul 2018 · 1 yr 6 mos · Troy, Michigan

Product marketing including persona creation, competitive analysis, value positioning, and go-to-market strategy
Grew inbound organic Sales Qualified Leads (SQL) by 10x per month in less than one year.
Inbound marketing, sales enablement, and funnel development
Content creation, social media management, and email marketing

Technical MarketingCross-functional Team LeadershipProduct Marketing

Create and craft usa

Marketing Analyst

Oct 2015 – Feb 2017 · 1 yr 4 mos · Greater Grand Rapids, Michigan Area

Grew email marketing revenue by 77% over the previous year, with a 32% increase in email sessions and a 33% improvement in email conversion rate. Contributed to overall online revenue growth of 75% over the previous year.

Cross-functional Team Leadership

S2 games, llc

Marketing Specialist

Oct 2012 – Aug 2015 · 2 yrs 10 mos · Kalamazoo, Michigan Area

Helped launch new video game into the market. Coordinated and executed gaming events at PAX East and Prime, Dreamhack Summer and Winter, and Campus Game Fest in 10 countries including Sweden, Thailand, and Singapore.