♜ Arthur Castillo

Founder

Canada7 yrs 4 mos experience

Key Highlights

  • Expert in modernizing B2B GTM strategies.
  • Combines sales instincts with marketing scale.
  • Focus on buyer enablement and revenue engines.
Stackforce AI infers this person is a B2B SaaS marketing strategist with a strong sales background.

Contact

Skills

Core Skills

Marketing Strategy

Other Skills

Asset AllocationChili PiperCustomer ServiceEstate PlanningFinanceFinancial AnalysisFinancial ServicesInsuranceInvestmentsLeadershipMPSMicrosoft ExcelMicrosoft OfficeMortgage LendingMutual Funds

About

I'm a unique breed of B2B marketer, one who's actually carried quota and closed deals. 8 years in SaaS sales + 4 years in marketing = a unique lens on what really drives revenue. While most marketers optimize for vanity metrics, I optimize for buyer behavior. Because I've been on both sides of the table. My superpower? Combining sales instincts with marketing scale to create GTM strategies that break through the noise. I help B2B SaaS founders and marketing leaders build Modern GTM strategies that turn prospects into customers and customers into advocates. My focus: buyer enablement, ecosystem marketing, and creating revenue engines that scale. The future of B2B isn't about traditional company focused marketing. It's about collaborating together through partnerships, community, and customer-led growth. The old playbook is broken. Time to build something better. DM me to discuss your GTM challenges and jam about the future of GTM!

Experience

Audienceled

GTM Strategist

Aug 2025Present · 7 mos

  • The new way to go-to-market is WITH your market. We help B2B startups and scaleups win over their market through creative comarketing with influential creators, buyers, customers, and partners.

Moderngtm

Founder

Jul 2025Present · 8 mos

  • Consultancy and media arm that helps B2B SaaS companies modernize their go to market strategy through buyer first practices. Using 10+ years in sales and marketing to help companies create revenue engines that match how buyers want to buy in B2B.

The wishly group

Advisor

Nov 2024Mar 2025 · 4 mos · Greater Toronto Area, Canada · Remote

  • The Wishly Group is the #1 talent agency for B2B tech creators. Wishly currently represents 17 B2B tech creators and has runs over $100,000 in monthly retainer campaigns for its creators and companies.
  • Check out https://www.wishlygroup.ca/ for more

Aligned

Director of Content, Community & Partnerships

Jan 2024Apr 2025 · 1 yr 3 mos · Remote

  • Aligned is a customer collaboration platform that helps revenue teams manage deal and post-sales complexity. A Digital Sales Room & Client Room that helps win and onboard clients 45% faster.
  • Instead of juggling email threads, links, attachments & tools, buyers have all decision-supporting materials in a single workspace. Reps better enable champions to sell internally, access 68% more stakeholders, maintain control with Mutual Action Plans, and track "behind-the-scenes" buying signals.

Hockeystack (yc s23)

Content Creator

May 2023Nov 2023 · 6 mos · Remote

  • HockeyStack is a revenue attribution platform for B2B marketing teams. It connects your ads, website, and CRM platforms together, collects all their data, and turns it into visual customer journeys you can analyze.
  • These customer journeys can show you which pages people visited, what they did on those pages, which of your ads they've seen, whether they listen to your podcast or not, whether they received the gift you sent them, and a lot more — from the time they found out about your brand to when they became a customer (and beyond).
Marketing Strategy

Chili piper

6 roles

Head of Dark Social & Evangelism

Jul 2022Oct 2023 · 1 yr 3 mos

Marketing StrategyChili Piper

Senior Manager Field Marketing & Community

Feb 2022Jul 2022 · 5 mos

  • Chili Piper is the leading inbound conversion software, used by top B2B revenue teams like Intuit, Twilio, Spotify, and Gong.
  • We’re on a journey to build the best company to work for and to work with while trying to make the world a better place. Our team is distributed around more than 160 cities and 35 countries around the world. Join the movement!
Marketing StrategyChili Piper

Field Marketing Manager

Jul 2021Feb 2022 · 7 mos

Marketing StrategyChili Piper

King of the North Piper

Apr 2021Apr 2021 · 0 mo

  • Slaying poor inbound scheduling processes like my name was Jon Snow.
  • Part of our Apr 1, 2021 Press Release April Fools Day Prank where we all were able to change our titles

Account Executive

Nov 2020Jul 2021 · 8 mos

  • Chili Piper is the most advanced routing and scheduling software for B2B revenue teams.
  • We solve interesting problems, live and breathe our core value of “help,” and have a ton of fun doing it while fully distributed around the world — powered by espresso and hot sauce.
Marketing StrategyChili Piper

Strategic Sales & Head of Evangelism

Oct 2020Jan 2024 · 3 yrs 3 mos

  • Top Revenue Teams run on Chili. Chili Piper helps b2b revenue teams double inbound conversion. Through advanced scheduling and routing🌶creates better buying experiences that lead to decreased sales cycles and accelerate revenue.

Revenue era

Co-Founder

Jan 2022Dec 2023 · 1 yr 11 mos

  • Revenue Era is a private, invite only community that serves marketing teams that are obsessed with driving revenue. Join the top marketers specializing in Demand Generation, Field & Events, ABM and Growth.
  • The time when marketing was just asked to "make things pretty & drive leads" is over. We're ushering in marketing's next generation - Revenue.

Revgenius

Community Advisor

Jul 2020Dec 2022 · 2 yrs 5 mos

  • RevGenius is a group of revenue-generating sales, marketing and RevOps professionals brought together to learn, share, support, and grow with each other.
  • Currently advising on in-person events for RevGenius, promoting and taking online connections into the real world. Keep an eye out for more in-person events in 2022!
Marketing Strategy

Opencare.com

Account Executive

Sep 2019Oct 2020 · 1 yr 1 mo

  • Opencare’s vision is to change the way patients and health providers interact. We are helping people prioritize and be proactive about their personal health. Currently, Opencare focuses on the dental industry, matching patients with the top rated 10% of practices in an area making your first appointment easy & effortless.

Motoinsight

Account Executive

Jul 2018Sep 2019 · 1 yr 2 mos · Toronto, Canada Area

  • Motoinsight is building the future of automotive commerce and was recently recognized as #26 on the PROFIT 500 of the fastest growing companies.
  • The way consumers are buying anything in today's world is changing. In the mass-information age, consumers are demanding more transparency, with an easier and efficient buying process. We work with automakers and dealerships to provide a competitive advantage to redefine automotive retailing, meeting consumers across all buying channels.

Lone wolf technologies

2 roles

Broker Account Manager

Promoted

Jun 2017Aug 2018 · 1 yr 2 mos

  • Lone Wolf Technologies is the leader when it comes to Real Estate Software. Lone Wolf holds the #1 spot for market share of both Canadian and American Real Estate markets.
  • Lone Wolf's secret? We develop with our clients. The end-user normally has a roadmap for what they want any product to do, and by listening closely and implementing our client idea portal, we have learned from our clients over the past 28 years on what works, and more importantly, what doesn't, when operating and managing your brokerage.
  • By taking best practices from the 10,000+ brokerages we work with, we have been able to advise brokerages on operational efficiency, while setting them up for the next steps in progressing towards expanding operations, recruiting agents, and increasing revenue.

Sales Development Champion

Dec 2016Jun 2017 · 6 mos

  • After the first 2-week sales boot camp I was unanimously voted by the Executive team to be the 'champion' sales development rep.
  • I loved working with the sales development team, and during my time I was able to provide over 30 email and call scripts while developing and coaching SDRs. Scripts provided increased conversions rates by 50% of the sales team, and are still being used today.

Investors group financial services inc.

Consultant

Aug 2014Nov 2016 · 2 yrs 3 mos · 649 Scottsdale Dr, Guelph, Ontario

  • Arthur was able to successfully identify financial goals and challenges, while creating and mapping out financial plans that would guarantee the success of his client's financial well-being.
  • Licensed by the Canadian Securties Institute (CSI) and Life License Qualification Program (LLQP)

Education

University of Guelph

Bachelor of Arts (B.A.) — International Development

Jan 2010Jan 2014

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♜ Arthur Castillo - Founder | Stackforce