♜ Arthur Castillo — Founder
I'm a unique breed of B2B marketer, one who's actually carried quota and closed deals. 8 years in SaaS sales + 4 years in marketing = a unique lens on what really drives revenue. While most marketers optimize for vanity metrics, I optimize for buyer behavior. Because I've been on both sides of the table. My superpower? Combining sales instincts with marketing scale to create GTM strategies that break through the noise. I help B2B SaaS founders and marketing leaders build Modern GTM strategies that turn prospects into customers and customers into advocates. My focus: buyer enablement, ecosystem marketing, and creating revenue engines that scale. The future of B2B isn't about traditional company focused marketing. It's about collaborating together through partnerships, community, and customer-led growth. The old playbook is broken. Time to build something better. DM me to discuss your GTM challenges and jam about the future of GTM!
Stackforce AI infers this person is a B2B SaaS marketing strategist with a strong sales background.
Experience: 7 yrs 4 mos
Skills
- Marketing Strategy
Career Highlights
- Expert in modernizing B2B GTM strategies.
- Combines sales instincts with marketing scale.
- Focus on buyer enablement and revenue engines.
Work Experience
AudienceLed
GTM Strategist (7 mos)
ModernGTM
Founder (8 mos)
The Wishly Group
Advisor (4 mos)
Aligned
Director of Content, Community & Partnerships (1 yr 3 mos)
HockeyStack (YC S23)
Content Creator (6 mos)
Chili Piper
Head of Dark Social & Evangelism (1 yr 3 mos)
Senior Manager Field Marketing & Community (5 mos)
Field Marketing Manager (7 mos)
King of the North Piper (0 mo)
Account Executive (8 mos)
Strategic Sales & Head of Evangelism (3 yrs 3 mos)
Revenue Era
Co-Founder (1 yr 11 mos)
RevGenius
Community Advisor (2 yrs 5 mos)
Opencare.com
Account Executive (1 yr 1 mo)
Motoinsight
Account Executive (1 yr 2 mos)
Lone Wolf Technologies
Broker Account Manager (1 yr 2 mos)
Sales Development Champion (6 mos)
Investors Group Financial Services Inc.
Consultant (2 yrs 3 mos)
Education
Bachelor of Arts (B.A.) at University of Guelph