Nov 2023 – Aug 2025 · 1 yr 9 mos · India · Hybrid

• Scaled Microsoft’s digital and social marketing engine across 13 Asia markets, bridging brand storytelling with measurable business growth
• Built a regional measurement framework that cut data-to-insight cycles from two days to two hours, aligning marketing metrics to business outcomes. Drove over 50% cost efficiencies through a revamped operating model, and 4x faster content delivery through re-engineered global workflows
• Developed and launched a regional events playbook for Asia for Microsoft AI Tours, delivering 12 flagship experiences that engaged 20K+ decision-makers and achieved 99% positive sentiment across markets
• Championed AI-led localization and inclusive content creation globally, embedding accessibility into Microsoft’s digital marketing practices across the region.

Jul 2020 – Oct 2023 · 3 yrs 3 mos · India · Hybrid

• Built and led Digital Centres of Excellence to drive full-funnel marketing execution across enterprise, SMB, startup, and developer audiences.
• Scaled GTM programs and ABM execution through strategic media partnerships and publisher collaborations—enhancing acquisition and demand generation outcomes, marketing influenced revenue pipeline, and lift in buyer intent.
• Launched high-impact initiatives including Azure Developer League, SMB Utsav, Microsoft Future Ready, and Tete-A-Tech, deepening engagement across C-suite, and business and technical decision makers.
• Created thought leadership platforms such as the Paradigm Shift podcast and the Microsoft AI Innovation Series to elevate brand influence and shape Microsoft’s AI narrative.

Nov 2016 – Jun 2020 · 3 yrs 7 mos · India · Hybrid

• Led integrated owned media strategy across web and social for Microsoft India, driving improved user experience, engagement, and content performance across commercial and consumer segments.
• Revamped the customer advocacy engine by scaling storytelling and building new distribution models, unlocking stronger seller engagement, scaling production efficiencies, and integrating earned outreach levers.
• Conceptualized integrated campaigns including #AIForAll and #BeneathTheSurface, strengthening brand momentum and share of voice across key audience segments.
• Launched social selling and employee advocacy programs to drive a digital-first culture amongst field sales and partner teams, while embedding accessibility-by-design principles in action across owned digital content.

Jan 2013 – Oct 2016 · 3 yrs 9 mos · India · Hybrid

• Managed end-to-end social media operations for Microsoft India’s commercial and consumer businesses, driving always-on engagement and supporting marquee brand launches.
• Restructured the Social Command Centre and platform strategy to scale reach, elevate engagement, and reimagine social care through response management integral to the core brand experience.
• Shaped digital content strategy for flagship launches—including Microsoft Cloud, Windows, Xbox, and India Datacentres—alongside high-impact cultural moments like India’s 2014 General Elections and Microsoft India’s 25th anniversary of its presence in India.
• Shaped the Microsoft strategy on LinkedIn to drive thought leadership and holistic brand storytelling on the platform, which earned industry recognition from IDMA and Paul Writer.