Ruth Zive

CEO

Toronto, Ontario, Canada17 yrs 5 mos experience

Highly Stable

Key Highlights

Two decades of experience in B2B marketing.
Expert in evidence-based revenue growth strategies.
Proven track record in leading marketing teams.

Stackforce AI infers this person is a B2B marketing strategist with expertise in SaaS and technology sectors.

Contact

Skills

Core Skills

Marketing StrategyBusiness DevelopmentContent Marketing

Other Skills

B2BBloggingCase StudiesContent ManagementContent StrategyContent WritingCopywritingCorporate BloggingCorporate CommunicationsDigital MarketingDigital MediaEmail MarketingEntrepreneurshipFacebookFundraising

About

I am a skilled and metrics-driven marketing strategist who believes in evidence-based revenue growth through the coordination and alignment of marketing and sales processes. I have worked for two decades serving B2B clients in the technology, financial services and non profit industries. Specialties: Marketing Strategy, Roadmaps, and Budgeting Brand Marketing Growth Marketing Product Marketing Customer Acquisition Marketing (Outbound & Inbound) Customer Marketing Marketing Communications Content Marketing & SEO Marketing Analytics Social Media & Social Advertising Conversion Rate & Site Optimization Business Development & Strategic Partnerships Product Development & Product Marketing Web Analytics Partner Marketing UX, UI & Customer Experience Competitive Research Analyst Relations Inside Sales

Experience

Voices

Chief Marketing Officer

Feb 2025 – Present · 1 yr 1 mo · Toronto, Ontario, Canada · Remote

Novisto

Advisor

Apr 2023 – Present · 2 yrs 11 mos

Liveperson

CMO

Sep 2022 – Jan 2025 · 2 yrs 4 mos · Toronto, Ontario, Canada

Pavilion

Member

Oct 2020 – Dec 2022 · 2 yrs 2 mos · Toronto, Ontario, Canada

Ada

CMO

Nov 2018 – Aug 2022 · 3 yrs 9 mos · Toronto, Ontario, Canada

Blueprint software systems

2 roles

Chief Marketing Officer

Jul 2017 – Nov 2018 · 1 yr 4 mos · Greater Toronto Area, Canada

Overall responsibilities for corporate communications, lead generation, web/social marketing, product marketing and business development. My group is responsible for the planning, development and implementation of an integrated worldwide field marketing plan, to generate market awareness and drive inquiries to the sales pipeline.

corporate communicationslead generationweb/social marketingproduct marketingbusiness developmentMarketing Strategy+1

VP Marketing

Nov 2014 – Jul 2017 · 2 yrs 8 mos · Greater Toronto Area, Canada

Blueprint provides industry-leading solutions that accelerate and de-risk the digital transformation of large organizations. With platforms to support Agile and DevOps at scale, as well as compliance within highly regulated industries, Blueprint customers receive greater business value from IT, faster and more frequently, while dramatically increasing the efficiency and reducing costs. For more information visit www.blueprintsys.com.

Marketingwise, inc.

CEO and Founder

Aug 2011 – Nov 2014 · 3 yrs 3 mos · Greater Toronto Area, Canada

As Founder and CEO at MarketingWise, Inc. I focused on growing the company, broadening its client base, and strengthening its culture. I also oversaw all content development and strategy.
At MarketingWise, we worked with B2B companies to develop and promote authentic, quality, dynamic content on a regular basis.

content developmentstrategyMarketing StrategyContent Marketing

The speech & stuttering institute

Director of Development & Marketing

Jan 2005 – Jan 2010 · 5 yrs

Director of Development and Marketing for a growing non profit and advocacy organization serving the needs of adults and children with speech related disorders.