Aug 2024 – Present · 1 yr 8 mos · Bangalore Urban

• Advising growth-stage startups and enterprises on brand, market positioning, and strategic storytelling during scale-up phases.
• Led brand and narrative repositioning exercises for companies transitioning from early traction to institutional scale
• Worked with leadership teams to align business strategy, market perception, and capital narratives
• Facilitated senior-level workshops to sharpen strategic clarity, enabling faster decision-making across investors, partners, and customers
• Built long-term narrative frameworks designed to compound brand equity and support future fundraising or expansion

Jun 2022 – Apr 2024 · 1 yr 10 mos

• Content strategy and marketing for tech, SaaS, and engineering brands.
• Produced multi-channel marketing content that increased organic web traffic by 45% and boosted client engagement rates by 30%.
• Translated complex technical data into engaging sales communications that drove product adoption.
• Collaborated with creative and digital teams to execute integrated marketing campaigns across web, social, and email.

Jun 2019 – May 2022 · 2 yrs 11 mos

Apr 2014 – May 2019 · 5 yrs 1 mo

• Built Discounted Cash Flow (DCF) models to evaluate investment and financing decisions, supporting lease-versus-buy recommendations and long-term capital efficiency analysis.
• Contributed to credit underwriting processes, including assessment of counterparty risk, asset quality, cash flow sustainability, and transaction structuring.
• Advised on lease-versus-buy decisions across a wide asset base, including industrial machinery, IT equipment, and employee benefit assets, aligning financing structures with business objectives and balance-sheet considerations.
• Acquired, developed, and retained key enterprise clients in Bangalore (KA) by presenting detailed cost–benefit and cash flow analyses comparing existing financing structures with proposed lease finance solutions.
• Engaged directly with C-suite and senior leadership (CFOs, Directors, Finance Controllers, HR, Procurement, and Legal Heads), delivering financial insights and scenario analyses to support informed capital allocation and procurement decisions.
• Led negotiations of Master Business Agreements (MBAs), covering rights, liabilities, risk allocation, and compliance with applicable statutory frameworks, Acts, and regulatory guidelines governing lease and finance transactions.
• Headed branch-level operations, overseeing sourcing, evaluation, onboarding, and relationship management of 50+ vendor partners for asset finance, ensuring timely documentation and operational compliance.
• Prepared and presented detailed performance reports to the Senior Vice President and Managing Director, tracking KPIs across operational efficiency, portfolio performance, and client satisfaction.
• Responded to and closed complex RFPs, structuring competitive proposals across pricing, master agreement terms, and SLAs while balancing risk, return, and client requirements.
• Worked closely with client leadership teams to help draft and refine internal procurement and finance policies, enabling adoption of alternative financing solutions.

Apr 2012 – Apr 2014 · 2 yrs

• Managing all client communications, conflict resolution, and compliance issues.
• Writing concise, tailor-made and value-based proposals and making engaging presentations of the complex financial offering.
• Follow up with the collection team and ensured the amounts receivables in each billing cycle is received as per the agreement terms.
• To facilitate the SME Finance Team, discussed & evaluated their customer units in Bangalore to understand their financial needs.
• Managing all client communications, conflict resolution, and compliance issues.

Jul 2011 – Apr 2012 · 9 mos

• Writing concise, tailor-made and value-based proposals and making engaging presentations of complex financial offerings.

Jan 2008 – Dec 2008 · 11 mos · Chennai, Tamil Nadu, India

• Design develop and implement projects. Organize verbal and written ideas clearly for the projects. Work according to program standards and documentation compliance. Review program codes and correct errors in the program. Recommend process improvements to achieve project goals