Daniella Latham — Product Manager

I'm a curious product marketer with experience leading marketing and growth strategies at some of the fastest-growing and innovative SaaS companies in the world. My path wasn't a linear one. I started my career as an ESL teacher, then moved into nonprofit fundraising, and finally found my way into SaaS via community management. All of these instilled a deep empathy for user needs. After finding my niche in product marketing, I never looked back. I'm passionate about product marketing craft, product-led growth, crafting rich narratives, and AI for business. I'm an active member of the product marketing community and love learning from others in the field. I was named a top 100 product marketing influencer in 2021 and 2022 by the Product Marketing Alliance. Other passions include: history, gaming, fitness, travel, and studying Italian. Areas of expertise: ✅ AI GTM ✅ AI for product marketing ✅ AI for business ✅ Market intelligence, research, and competitive analysis ✅ Product positioning, messaging, and storytelling ✅ Pricing and packaging strategies ✅ Go-to-market strategies for new product launches and optimizations ✅ PLG strategy ✅ Buyer and user journeys ✅ Audience personas ✅ Funnel optimization ✅ Multi-channel marketing campaigns ✅ Content marketing ✅ Community strategies and management ✅ Sales enablement Speaking: 🎤 April 2025 - "Ready, Set, AI: Preparing for knowledge management success" - Breakout Session, Atlassian Team 2025 US 🎤 February 2025 - "What do we need from PMMs? Tips and tricks from your cross-functional partners" - Panel Headline Moderator, Product Marketing Summit Austin 🎤 April and October 2024 - "GSD on any project with Rovo" - Breakout Session, Atlassian Team 2024 - US and EMEA 🎤 February 2024 - "Doing more with less - Succeeding as a PMM in the current climate" - Panel Headline Speaker, Product Marketing Summit Austin 🎤 February 2022 - "Product Marketing and User Research - from chaos to clarity" - Headline Speaker, Product Marketing Summit Austin 🎤 May 2021 - "Tactical advice and learnings for user-centered growth" - Product Marketing Manager Talks, Product Marketing Alliance 🎤 June 2020 - "How to pivot positioning in times of upheaval" - Product Marketing Alliance Festival

Stackforce AI infers this person is a SaaS product marketing expert with a strong focus on AI integration.

Location: Austin, Texas, United States

Experience: 15 yrs 6 mos