Jonathan Woodward — Business Development Executive

I am a marketing leader who is best described as an integrator -- I know how to bring people together, how to motivate teams towards a shared goal, and I often serve as the connective tissue for an organization. I am resourceful, driven, and warm. I do my best work in environments where I am responsible for creating organizational clarity, communicating effectively, and working cross-functionally. My background in commercial, SMB, and enterprise marketing make me particularly well suited for organizations looking for a marketing leader who understands both how to drive results and how to do so collaboratively. Currently, I lead a team of marketing managers running integrated marketing campaigns for our Growth/New Business segment within Adobe's Digital Experience business. Prior to this role, I led marketing/ABM efforts for our DX business across all of our application categories (e.g. Commerce, Asset Manager, etc.) focusing on our discover level journey stage. When I first joined Adobe in 2019, I was responsible for driving demand for Magento Commerce--now Adobe Commerce--through integrated campaigns that supported pipe creation & acceleration across all segments. I am a data-driven marketer, who always keeps the customer in mind when developing any messaging, or marketing campaign. In my second quarter with Adobe I won a "Marketing MVP" award for my launch of our Commerce Interactive Product Tours, that were the highest performing marketing program for the first half of the year, and went on to become an evergreen campaign for the business and are still leveraged on our homepage. In 2020, I won an Adobe Capabilities Award for "Creativity" from our VP, for my leadership in driving business results across several creative integrative campaigns for the commercial business including the "Power of AND" campaign for Magento Commerce. I received my BA in Philosophy from UC Berkeley, and an MBA from the Duke University, Fuqua School of Business.

Stackforce AI infers this person is a Marketing Leader in the SaaS industry with a focus on B2B strategies.

Location: Thousand Oaks, California, United States

Experience: 12 yrs

Skills

Product Marketing
Marketing Strategy

Career Highlights

Led award-winning integrated marketing campaigns at Adobe.
Data-driven marketer focused on customer-centric messaging.
Expert in cross-functional team collaboration and leadership.

Work Experience

Intuit

Group Marketing Manager - B2B GTM Strategy & Growth (1 yr 3 mos)

Adobe

Head of Demand Generation, Acquisition & Partners, Americas Growth Marketing (2 mos)

Head of Demand Generation, Adobe Experience Cloud (10 mos)

Sr. Marketing Manager, Adobe Experience Cloud (8 mos)

MBA Rotational Program - Marketing Manager, Adobe Experience Cloud (11 mos)

The Clorox Company

Associate Marketing Manager (2 mos)

Alliance College-Ready Public Schools

Manager, Human Capital & Strategic Initiatives (1 yr 3 mos)

Weo

Head Of Marketing (9 mos)

Teach Plus

Sr. Program Manager (1 yr 8 mos)

Teach For America

6th Grade History/ English Teacher ICEF Charter Schools (2 yrs)

Education

Master of Business Administration - MBA at Duke University - The Fuqua School of Business

Master's degree at Loyola Marymount University

B.A. at University of California, Berkeley

A.A. at Moorpark College

Jonathan Woodward

Business Development Executive

Thousand Oaks, California, United States12 yrs experience

Key Highlights

Led award-winning integrated marketing campaigns at Adobe.
Data-driven marketer focused on customer-centric messaging.
Expert in cross-functional team collaboration and leadership.

Stackforce AI infers this person is a Marketing Leader in the SaaS industry with a focus on B2B strategies.

Contact

Skills

Core Skills

Product MarketingMarketing Strategy

Other Skills

B2B MarketingBloggingCommunity OutreachCreative WritingCurriculum DesignCurriculum DevelopmentCustomer ServiceData AnalysisDemand GenerationEditingEducationEducation PolicyEducational LeadershipEntrepreneurshipEvent Management

About

Experience

Intuit

Group Marketing Manager - B2B GTM Strategy & Growth

Dec 2024 – Present · 1 yr 3 mos

Adobe

4 roles

Head of Demand Generation, Acquisition & Partners, Americas Growth Marketing

Feb 2022 – Apr 2022 · 2 mos

Promoted to lead Demand Generation for our Growth segment of the Digital Experience business. My team oversees several key marketing programs/channels for the U.S., Canada, and Latin America. Some of our key channels include our email channel, conversational marketing "chat", sponsored programs/media buys, virtual events, and interactive content offers "Product Tours, Assessments, etc." I lead an amazing team of expert marketing managers, running integrated marketing campaigns for our full portfolio of products including Adobe Commerce, Adobe Journey Optimizer, Bizible Adobe Marketo Engage, Campaign, Adobe Analytics, Adobe Target, and Adobe Experience Manager.

Head of Demand Generation, Adobe Experience Cloud

Promoted

Apr 2021 – Feb 2022 · 10 mos

I lead an incredible team of marketing managers running integrated marketing campaigns for our DX business across all of our application categories (e.g. Commerce, Asset Manager, etc.) focusing on our discover level journey stage. My team is responsible for creating demand programs that support our volume & velocity business across several key channels, including; conversational marketing, email automation, email nurture, A/B and multi-variate testing, progressive profiling, webinars, sponsored content & media buys, and interactive web content.

Sr. Marketing Manager, Adobe Experience Cloud

Aug 2020 – Apr 2021 · 8 mos

Promoted to lead a marketing team of incredibly talented marketers, to drive demand for Magento Commerce--now Adobe Commerce--through integrated campaigns that supported pipe creation & acceleration across all segments. Our team was responsible for setting the marketing strategy for our growth business focused on our priority products, including Magento Commerce, and Adobe Marketo Engage.

MBA Rotational Program - Marketing Manager, Adobe Experience Cloud

Aug 2019 – Jul 2020 · 11 mos

Built foundational demand gen engine for Magento Commerce-- launching key demand channels (e.g. webinars, content syndication, progressive email nurtures), including Drift chat--conversational marketing.

The clorox company

Associate Marketing Manager

Jun 2018 – Aug 2018 · 2 mos · Oakland CA

I was assigned to the namesake brand - Clorox Liquid Bleach (CLB) for my internship and I worked on several business critical projects throughout my internship, including:
Safe Water Research Project: Worked with several cross-functional partners to improve our Safe Water program across the company, with recommendations leading to senior leadership buy-in.
A robust research project to better understand the Hispanic market in the US, and I proposed key research findings and actionable insights for the team.

Alliance college-ready public schools

Manager, Human Capital & Strategic Initiatives

Apr 2016 – Jul 2017 · 1 yr 3 mos · Greater Los Angeles Area

I led a cross functional team to select and implement the organization's first Applicant Tracking System (ATS), saving the organization $450K+ in duplicative process cost savings and consultant fees.
Directed internal cross-functional project team to identify bottlenecks in hiring, succession planning, and program implementation, decreasing time to fill dates by 60%.
Drove several strategic projects for the organization, including technological infrastructure to assist with talent acquisition, sourcing, and development.

Weo

Head Of Marketing

Jul 2015 – Apr 2016 · 9 mos · Greater Los Angeles Area

First marketing hire for "Weo" an online Learning Management System (LMS). Our start up tried to make lesson plans interactive, and we created an auto-grader function for teachers to make lesson planning, and grading much easier.
Responsible for all digital media advertisements, driving new user conversions and lowering customer acquisition cost by 32% in my first quarter.
Partnered with creative, finance, engineering and senior leadership team to identify white space for new WEO platform feature “Auto-Grade”; which boosted user engagement by 43%.