Aug 2022 – Present · 3 yrs 7 mos · Remote

• I provide 1:1 coaching for new, established, and aspiring product marketing leaders who want to be more confident, successful, and fulfilled in their work.

Feb 2022 – Present · 4 yrs 1 mo

• Sharebird helps you get quick tips and insights from leaders in your field. I am passionate about sharing knowledge and learnings within the product marketing community. You can follow my answers at https://sharebird.com/p/jasmine-jaume-1/product-marketing

Apr 2021 – Oct 2023 · 2 yrs 6 mos

• Leading 'core' product marketing for Intercom, with a particular focus on the support solution, platform capabilities and partner ecosystem, in addition to the overarching positioning and messaging for the whole product suite.
• Responsibilities included:
• Leading the product and GTM strategy for Intercom’s Support solution, in partnership with the CPO and VP Sales
• Managing a team of 7 – including managers and Individual Contributors – responsible for the full end-to-end go-to-market strategy for each area including market insight, influencing product strategy, positioning and messaging, product launches, and enablement to support revenue and adoption goals
• Supporting development of the product marketing team by establishing team processes, crafting PMM job ladders, and leading restructures of the team to meet shifting business needs
• Leading Intercom’s ideal customer profile and persona research, including defining scope, managing research agencies, and ensuring insights are implemented across the business to support an upmarket shift
• Partnering closely with brand, comms, and analyst relations to build our narrative and thought leadership within our space, including developing Intercom’s category strategy

Oct 2018 – Apr 2021 · 2 yrs 6 mos

• Leading the Core PMM team at Intercom, managing Intercom’s core positioning and the go-to market strategy for our platform technologies, including our app ecosystem, Messenger and data platform.

May 2016 – Oct 2018 · 2 yrs 5 mos

• Managing the go-to market strategy for Intercom’s developer platform, including defining the position, marketing and long term strategy of our APIs, integrations and partner programs.

Apr 2020 – Present · 5 yrs 11 mos · San Francisco Bay Area

• Product Marketing Alliance is a collective of passionate product marketing managers committed to driving demand, adoption and the overall success of their products. I am an ambassador for the community, and mentor other product marketers looking for guidance and support.

Aug 2015 – May 2016 · 9 mos

• As Product Marketing Lead at Brandwatch I was responsible for leading the product marketing strategy and managing a team of 3 to produce effective positioning and marketing for our range of best-in-class B2B SaaS products.
• In addition to leading the broader strategy, I was also responsible for the hands-on product marketing for our flagship product Analytics. This included establishing the positioning, naming and pricing of the product and new features, as well as working with our global marketing and design team to plan and execute on go-to-market strategies for new features and products.
• I also continued to oversee and execute on internal training and sales enablement - including company-wide briefings, client communications (both feature updates and crisis management), competitor and market research, analyst briefings and producing product-related content such as blogs and web copy.

May 2013 – Aug 2015 · 2 yrs 3 mos

• I became the first product marketer at Brandwatch in 2013 and helped grow the team to 4 people.
• As the first in the product marketing team, my role involved laying the groundwork and putting in place many of the core activities and processes that our product marketing has successfully grown from.
• A core part of this was establishing ownership of the positioning, naming and pricing of our main products and new features, as well as working with our global marketing and design team to plan and execute on go-to-market strategies for our new products and features. I also developed and managed our approach to sales enablement, including training and collateral, and led our client communications programmes, including crisis comms processes. In addition, I formalised our competitor and market research efforts and ensured a closer relationship with the product and commercial teams.

Sep 2012 – Jun 2013 · 9 mos

• Working as part of a small global team to manage our online presence and communities, including Twitter, Facebook, LinkedIn, Slideshare and the company blog.

Jan 2012 – Sep 2012 · 8 mos

• Creating bespoke social media reports for brands and agencies to help them make the most of their social media data.

Jul 2011 – Dec 2011 · 5 mos

• Editor of i-studentadvisor's seven online subject guides, annual hard copy guide and the i-studentadvisor website. Responsibilities include:
• Sourcing editorial
• Arranging, conducting and writing up interviews
• Updating and developing the i-studentadvisor website
• Proofing and editing incoming editorial
• Using flatplans and InDesign to create and layout publications
• Image sourcing for the publications/website
• Overseeing the production of the online and hard copy publications
• Overseeing the brand's social media channels and content

Nov 2010 – Jun 2011 · 7 mos

• Researching and sourcing editorial for online guides, conducting interviews, researching study abroad information and writing articles. Supporting the editor with the production of online magazines.

May 2010 – Sep 2010 · 4 mos

• Teaching English in north-east Thailand to secondary school pupils, responsible for 16 classes of 45 pupils. Involved planning lessons for different classes/year groups, making teaching materials and exams, teaching lessons, grading students and taking part in extra-curricular school activities such as trips and one-day events.

Jan 2007 – Jan 2010 · 3 yrs · London

• Writing monthly features articles on lifestyle/entertainment topics covering music, health, travel, fashion and more, including conducting interviews with musicians, fashion designers and celebrities.