Mihika Pal

Co-Founder

Goa, India6 yrs 6 mos experience
Most Likely To SwitchAI Enabled

Key Highlights

  • Expert in UGC and AI-driven content creation.
  • Proven track record in optimizing marketing campaigns.
  • Strong background in influencer and community marketing.
Stackforce AI infers this person is a Marketing Specialist with expertise in UGC, AI-driven content, and performance marketing.

Contact

Skills

Core Skills

Content ManagementOnline Content CreationCreative StrategyPerformance MarketingInfluencer MarketingAccount ManagementClient RelationsProject ManagementEvent ManagementMarketing CampaignsContent MarketingCommunity EngagementSocial Media Marketing

Other Skills

AI toolsBloggingBrand MarketingBrand StrategyCommunicationCompetitive AnalysisContent StrategyConversion OptimizationCorporate CommunicationsCustomer Relationship Management (CRM)Digital MarketingEvent PlanningGTM PlanningGhostwritingGo-to-Market Strategy

About

Hi, I’m Mihika β€” a remote-first Creative Strategist blending human-first storytelling with AI and performance. With 6+ years of experience across gaming, subscription apps, health & wellness, and e-commerce, I help brands turn scrolls into conversions. I specialize in UGC ad production, AI-powered content, and ROI-driven marketing β€” marrying data with creativity to build ads that actually work. What I Do Best πŸš€ UGC & AI-Driven Content – I create high-performing UGC ads and use AI tools to streamline production without losing the human touch. πŸ“ˆ Creative Strategy & Performance Marketing – Data is my compass. I optimize creative for CTR, ROI, and growth. 🎯 Influencer & Community Marketing – Managed 200+ global creators remotely and scaled full-funnel influencer campaigns. πŸ§ͺ Creative Experimentation – Constantly testing new formats (faceless ads, AIGC, hooks, social experiments) to push performance. Why Work With Me βœ” I combine storytelling and strategy β€” balancing intuition with insights. βœ” I thrive in async, remote-first teams where autonomy, trust, and ownership matter. βœ” I’m constantly learning β€” from AI tools and market trends to human psychology and creative formats. Currently exploring how AI is reshaping creative strategy β€” and how we can build ethical, high-impact content that performs and feels human. Always open to collaborations, projects, or conversations. πŸ“¬ Reach me: mihika.pal13@gmail.com or connect here.

Experience

Kindkart

2 roles

Volunteer

May 2025 – Present Β· 10 mos Β· Remote

Integrated Marketing Manager

Jun 2024 – Present Β· 1 yr 9 mos Β· Remote

Rocketship hq - mobile user acquisition agency

Creative Strategist

Jul 2023 – Jul 2025 Β· 2 yrs Β· New York, United States Β· Remote

  • Conceptualize, script, and brief high-converting static ads, AIGCs and UGCs tailored to multiple audience personas and platforms (Meta, TikTok, YouTube).
  • Collaborate with growth and media buying teams to analyze performance data, extract creative insights, and iterate ad strategy.
  • Manage end-to-end UGC production workflows β€” from creator sourcing and briefing to delivery and optimization.
  • Leverage AI tools (Heygen, Arcads, Poolday, Creatify) to enhance creative development, automate workflows, and test experimental formats.
  • Drive creative testing frameworks to optimize CTR, CVR, and ROAS β€” balancing experimentation with data-backed decisions.
  • Coordinate remotely across time zones, often leading multi-functional projects independently, ensuring timelines, quality, and performance benchmarks are met.
  • Pioneer new creative formats (faceless ads, AI-generated spokespersons, hybrid AIGC + UGC content) to push innovation boundaries.
  • Provide thought leadership on creative trends, internal best practices, and ad innovations to cross-functional teams.
Creative StrategyPerformance Marketing

Drim

2 roles

Key Account Manager

Promoted

Jan 2023 – Mar 2023 Β· 2 mos

  • Led influencer marketing campaigns for 60+ client accounts including Dominos, Swiggy, McDonald's, Zepto, Amazon, Hopscotch, Supertails, Medibuddy, Nua Woman, etc. with a success rate of 90%
  • Enabled the sales team through 3 case studies, 8+ content pieces, and 20+ detailed post-campaign presentations
  • Successfully retrieved 20 lakhs+ lost revenue for 2000+ orders
  • Optimized conversions for brands by up to 80% and identified trends for leadership reports
Conversion OptimizationSales EnablementAccount ManagementInfluencer MarketingCommunication

Account Manager

Jan 2022 – Jan 2023 Β· 1 yr

  • Provide exemplary level of service to clients, maintaining, improving and securing relationships for future business opportunities.
  • Responsible for client onboarding, invoicing and campaign analysis
  • Clients handled included Dominos, Swiggy Food and Instamart, Mc Donald's, Zepto, Amazon, Gourmet Garden, Hopscotch, Supertails, Medibuddy, Nua Woman, among others
  • Increase revenue by upselling services and strategies to improve conversions, brand awareness and website traffic or app installs.
  • Track weekly sales, missing orders, trends to develop senior leadership reports for corrective action planning.
Account ManagementClient Relations

Makesuccess

2 roles

Senior Project Manager

Jul 2022 – Dec 2022 Β· 5 mos

Event ManagementStakeholder Managementproject executionCustomer Relationship Management (CRM)Project Management

Project Manager

Sep 2021 – Jun 2022 Β· 9 mos

  • Tech Export to India by Moscow Expert Center
  • Helped Russian Startups prepare to enter the Indian Market
  • Worked as the project manager for the 4-month long accelerator program and single-handedly liaised with 30 Russian startups, 10 industry-leading mentors and over 50 industry experts and professionals.

Nimbella

2 roles

Marketing Specialist

Promoted

Jun 2021 – Aug 2021 Β· 2 mos

  • Responsible for driving major marketing campaigns.
  • Worked on driving registrations for campaigns, community engagement, social media, partner onboarding for campaigns, content marketing, email marketing, performance analysis.
  • Drove the content & social media strategy for the brand as well as worked on pipeline generation events across physical & virtual channels.
Marketing CampaignsProduct MarketingOnline Campaign ManagementContent Marketing

Independent Project Manager

Jan 2021 – Jun 2021 Β· 5 mos

Confidential

Content Team Lead (Freelance)

Jan 2021 – Feb 2021 Β· 1 mo

Innopark ventures

Community Engagement Associate

Jun 2020 – Oct 2020 Β· 4 mos Β· Hyderabad, Telangana, India

  • As the Community Engagement Associate, my role at Innopark Ventures was to
  • Handle social media marketing for various arms under the Innopark Group
  • Content Generation for portfolio companies
  • Assist with Corporate Communications
  • Conduct secondary market research for portfolio companies
  • Organize virtual events with the student and startup communities
  • I have worked closely with the C-Suite in the organization and worked closely with them during the launch of a portfolio company.

Self-employed

Professional Freelance Writer

Oct 2019 – Present Β· 6 yrs 5 mos

  • What started as a side hustle for some extra pocket money during my master's has now become my full-time job!
  • Over the past couple of years, I have written for clients in India, Australia, Germany, the USA, Bangladesh, and France.
  • Some of the niches that I write in include health and wellness, education, software reviews, lifestyle, motivation, digital marketing and traditional marketing, entrepreneurship among others.
Online Content CreationWeb Content WritingContent ManagementGhostwritingSocial Media WritingScriptwriting

Mahindra and mahindra limited [automotive, farm equipment and agri business]

Operations Management Intern

May 2019 – Jun 2019 Β· 1 mo Β· Telangana

Social Media MarketingEvent PlanningCommunity EngagementCorporate CommunicationsStart-up Ventures

Oysterconnect

Project Intern

Aug 2018 – Sep 2018 Β· 1 mo

  • Worked with OysterConnect for a project where we collected real time reviews from students and alumni of various colleges all over India, to make shiksha.com India's no. 1 review site for students.

Thomas cook

Trainee

Apr 2017 – Jun 2017 Β· 2 mos Β· Bengaluru, Karnataka, India

Ritz-carlton hotel company

Industrial Trainee

Apr 2016 – May 2016 Β· 1 mo Β· Bengaluru Area, India

  • This was the first industrial training I have been through. Through out my training I interned in all the departments for equal intervals.

Krazzy folds restaurant

Trainee

Apr 2015 – May 2015 Β· 1 mo Β· Bengaluru, Karnataka, India

Education

Woxsen University

Post Graduate Diploma in Management β€” Marketing and Business Analytics

Jan 2018 – Jan 2020

Christ University, Bangalore

Bachelor’s Degree β€” Hotel/Motel Administration/Management

Jan 2014 – Jan 2018

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