Sanskar Agarwal

Product Manager

Bengaluru, Karnataka, India4 yrs 6 mos experience

Most Likely To SwitchAI Enabled

Key Highlights

Organized 'AI Day' with 2000 attendees.
Generated 100 million social media impressions annually.
Launched HackerRank's first developer advocacy program.

Stackforce AI infers this person is a MarTech professional with expertise in AI-driven media marketing.

Contact

Skills

Core Skills

Video ProductionArtificial Intelligence (ai)Social Media MarketingProject ManagementContent MarketingCommunity DevelopmentVideo EditingPublic Relations

Other Skills

Ad ServingAdobe PhotoshopAfter EffectsCommunicationCommunity ManagementCreative StrategyCreative WritingCustomer Relationship Management (CRM)DesignDigital MarketingEditingEnglishEvent MarketingGo-to-Market StrategyManagement

About

My journey from engineering to leading AI-driven media marketing at HackerRank has been an exciting one, driven by my love for innovation and connecting with audiences. One of our standout moments was organizing 'AI Day,' which brought in 2,000 attendees—a real highlight that shows how effective our multimedia strategies and content marketing have been. With a B.Tech from Vellore Institute of Technology and additional training in Product Marketing from GrowthSchool, I’ve been able to leverage AI tools to create engaging social media content and host events across different continents. As a result, we’ve seen a big jump in our social media following and impressions, proving that our customized marketing strategies are really making an impact.

Experience

Hackerrank

4 roles

Video Lead & GenAI Associate

Mar 2024 – Present · 2 yrs

Video ProductionArtificial Intelligence (AI)

Senior Analyst - Global Social Media

Promoted

Mar 2023 – Mar 2024 · 1 yr

↳ Generated 100 million impressions a year on Social Media
↳ Project Managed "AI Day" our biggest event till date with 2000 attendees
↳ Created AI Hosts for three of our major events in India, America, and Europe
↳ Created our first quarterly release video
↳ Dabbled with AI tools for video creation, voiceovers, chatbots, and for events

Social Media MarketingVideo ProductionArtificial Intelligence (AI)Project ManagementEvent Marketing

Global Social Media Analyst

Mar 2022 – Feb 2023 · 11 mos

↳ Social Media Growth: Added net 300k followers across our profiles and 68 million impressions.
↳ Created 30 reels with a total viewership of 5 Million+
↳ Received the highest award at the company level
↳ Organised a developer event in with CRED that was attended by 173 developers (216% of goal)

Social Media MarketingEvent MarketingContent MarketingVideo Production

Content Marketing Intern

Oct 2021 – Feb 2022 · 4 mos

↳ Left engineering placements to pursue an internship with HackerRank.
↳ Launched HackerRank's first developer advocacy program, called HackerRank All-Stars.
↳ Surveyed over 10,000 responses and hosted livestreams and podcasts with senior developers from companies like Linkedin, Meta, and Microsoft.
↳ The livestreams and podcasts have a total viewership of more than 100k.

Social MediaVideo EditingContent MarketingCommunity Development

Anushka rathod (finance content creator)

Content Creator

Aug 2021 – Nov 2021 · 3 mos · Siliguri, West Bengal, India · Remote

↳ Collaborated with finance influencer Anushka Rathod and helped grow her page from 200k to 300k followers within 3 months.
↳ Conducted in-depth research on finance topics and generated fresh and engaging content ideas to drive audience engagement.
↳ Generated 8.6 million views from 21 videos by creating content that effectively engaged and resonated with the target audience.

Video EditingSocial Media Marketing

Teach for india

Video Design Intern

Jul 2021 – Sep 2021 · 2 mos · Siliguri, West Bengal, India · Remote

↳ Created 15 videos with a total viewership of more than 2 lakhs.
↳ Handled end-to-end video creation and editing projects at Teach For India
↳ Strategised, created, and edited videos for Teach for India's social media pages
↳ All my videos are still ranked at the top of their social media handle

Motion GraphicsVideo EditingMulti-media Marketing Campaigns

Toastmasters international

Vice President Public Relations

Dec 2019 – Jun 2020 · 6 mos · Vellore, Tamil Nadu

> My first gig led me to discover that engineering is not my calling and I wanted to switch careers.
> Developed posters, videos, and micro-campaigns to attract attendees to our sessions.
> Managed a team of more than 10 individuals and provided training for a smooth transition after my graduation.

Adobe PhotoshopAfter EffectsSocial MediaMulti-media Marketing CampaignsPublic Relations