Pranav Shroff

CEO

Gurgaon, Haryana, India25 yrs 2 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Over 25 years of experience in marketing leadership.
  • Led successful product marketing strategies for major tech brands.
  • Expert in aligning consumer needs with business goals.
Stackforce AI infers this person is a seasoned leader in telecommunications and consumer electronics marketing.

Contact

Skills

Core Skills

Product MarketingMarketing Strategy5g RolloutProduct StrategyPortfolio PlanningTeam LeadershipGtm StrategyProduct ManagementCompetitive AnalysisSoftware DevelopmentProject ManagementIntegration ManagementProcess ImprovementDebuggingImplementation

Other Skills

5GBusiness DevelopmentBusiness PlanningBusiness StrategyCrisis ManagementCross-functional LeadershipCross-functional Team LeadershipIntegrationMarket AnalysisMarket Share GrowthMobile ApplicationsMobile NetworkingNegotiationProduct DevelopmentProgram Management

About

With over 25 years of experience, I lead Apple’s marketing efforts as the Head of Marketing, focusing on product marketing, category management, marketing communications, corporate communications and influencer marketing. My work spans strategy development and execution for Apple’s product portfolio across consumer, education, and enterprise segments, driving impact and growth for the organization. My expertise lies in aligning consumer needs with business goals to create successful product strategies, partnerships, and go-to-market plans. I am motivated by opportunities to contribute to the global technology and telecom sectors, leveraging my deep knowledge of mobile devices to deliver innovative solutions.

Experience

Apple

2 roles

Head of Marketing

Apr 2024Present · 1 yr 11 mos · India

Head of Product Marketing

Feb 2022Jan 2025 · 2 yrs 11 mos · India

  • Accountable for Apple’s product centric marketing strategy, and development of marketing plans to deliver impact and growth.
  • Product Marketing for iPhone, Mac, iPad, Apple Watch, AirPods, HomePod, iOS, iPadOS, Mac OS, WatchOS.
  • Consumer, Education, Enterprise segments.
Product MarketingMarketing Strategy

Airtel

Senior Vice President, Marketing

Oct 2020Feb 2022 · 1 yr 4 mos · Gurugram, Haryana, India

  • Category Head for Airtel’s Mobility business: Postpaid, International Roaming, Devices, 5G and Innovations.
  • Led a $1B+ business catering to high value customers and delivering excellence in consumer experience.
  • 5G rollout strategy, Device innovations, Future of mobility.
Marketing Strategy5G Rollout

Hmd global

Head of Global Product Strategy & Portfolio Planning

Aug 2016Oct 2020 · 4 yrs 2 mos · Hongkong, Shenzhen, Gurgaon

  • HMD is an exclusive global brand licensee for Nokia phones. I was part of the founding team and held a key global leadership role.
  • Owner of Global Smartphone portfolio: Market sizing, Opportunity analysis, Competitor analysis, Product portfolio development, Business planning and Business management.
  • Product Head for Smartphones: Product propositions, Product definitions, key Investments / trade-offs, BOM planning.
  • Secured $230M funding from Qualcomm and Google as part of Series A2 fund raise.
  • Global lead for Qualcomm strategic partnership and commercials.
Product StrategyPortfolio Planning

Ola (ani technologies pvt ltd)

Senior Director, Category Head

May 2016Aug 2016 · 3 mos · Bangalore

  • Marketing / Category head for Ola Prime, the premium sedan business for Ola.
  • Led a team of 18 including Product, Demand, Supply, Innovations (in partnership with Ola Labs), Business planning and overall P&L.
  • Hand-picked to join founding team of HMD so left Ola after a short stint.
Marketing StrategyTeam Leadership

Microsoft

Head, Product Marketing, Planning and GTM

Aug 2013May 2016 · 2 yrs 9 mos · Gurgaon · On-site

  • Category head for Lumia products in India: Led a cross-functional team comprising Product, Marketing, Sales Operations, Developer, Technical Sales, PR, Finance, Supply Chain and Legal
  • Head of Product Marketing and Product Management across all business units.
  • Grew Lumia to 10% market share in a highly competitive market.
  • Led Marketing planning and investment decisions.
Product MarketingGTM Strategy

Nokia

6 roles

Head Of Product Marketing

Promoted

Oct 2011Jul 2013 · 1 yr 9 mos

  • Responsible for Product Management for all Nokia devices launched in India.
  • Acting Head of Product Marketing team from August 2012 onwards.
  • Competitive Analysis, Out-of-Box Experience, Customization, Product Launch, Product Quality.
  • Understand the Voice of Customer (VOC) and work closely with global business units to translate it into compelling device offerings.
  • Define positioning, product experiences, services & content and control device quality through life-cycle.
  • Media engagements at press meets.
  • Create relevant lifecycle plans to sustain lifetime ROI.
Product ManagementCompetitive Analysis

SW Program Manager

Jan 2011Sep 2011 · 8 mos

  • Overall responsibility of Roadmapping, Planning and Execution of software for Nokia S60 3rd Edition devices.
  • Key focus on customer retention and product life-cycle management through addition of key features and improvements.
  • Global operational setup with core team working out of Finland, UK, Denmark and India.
Software DevelopmentProject Management

SW Product Development Manager

Dec 2009Dec 2010 · 1 yr

  • Planning and delivery of device SW based on agreed schedules, content and key user experiences
  • Identification and implementation of Key improvements to increase user retention for Nokia touch devices
  • Responsible for prioritizing and co-ordinating functional teams in areas such as product integration, releasing, requirements management, fault management and testing
  • In all, 19 products and variants in 52.50 Device Family under my responsibility
Software DevelopmentProject Management

Product Family Manager

Jun 2008Dec 2009 · 1 yr 6 mos

  • Responsible for product integration management for 2 Device Families: Nokia 5800 Xpress Music and its variants, and the Nokia N95 family.
  • Overall technical responsibilities for all product SW deliverables, project management for integration and releasing, content prioritization for product releases, communication with SW suppliers for driving content/improvements, task force management for resolution of complex epidemic issues
  • Project management for integration towards new production releases for N95, N95 8GB, N82 and 5800 Xpress Music
  • Multi-geographic collaboration for execution of releases, virtual team management
  • Winner of innovation award from EVP of S60
Project ManagementIntegration Management

R&D Team Leader

Oct 2007Jun 2008 · 8 mos

  • Responsible for Communications & Networking area integration for various S60 devices including N73, N81, N95, N95 8GB, N82
  • Ramped-up team at Bangalore to 40. Participated in recruitments, conducted class-room trainings and on-the-job mentoring
Team LeadershipIntegration Management

Consultant

Aug 2003Oct 2007 · 4 yrs 2 mos

  • Introduced processes for configurations usage across different business units at Nokia
  • Involved in driving and roll out of Binary Variation system, across all Symbian teams in Nokia
  • Involved in low level debugging and first bootup of various products across S60 platforms
Process ImprovementDebugging

Wipro technologies

Senior Software Engineer

Oct 2000Jul 2003 · 2 yrs 9 mos · Hyderabad, India

  • Feasibility, Design, Implementation of Nokia’s NMS Tool Controller which configured 20,000 nodes for (carrier) Sonera’s mobile network
Software DevelopmentImplementation

Education

Indian Institute of Management Bangalore

Executive MBA (PGPEM)

Jan 2008Jan 2011

University of Mumbai

B.E. — Computer Engineering

Jan 1996Jan 2000

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