Dec 2023 – Present · 2 yrs 3 mos

Oct 2021 – Dec 2023 · 2 yrs 2 mos

• Lead product marketing department driving messaging, content, communications, and product launches. Serve as primary spokesperson for portfolio and member of leadership team.
• Built and lead team of 7 direct reports to champion multi-product portfolio. Empower team to deliver impactful product marketing across content, release communications, certification, demonstrations, new business support, enablement and more. Collaborate with key partners across product management, program management, support, and stakeholders across the business.

Jan 2020 – Oct 2021 · 1 yr 9 mos

• Product Marketing for multi-product solution portfolio within Publicis Media, part of Global 2000 advertising and marketing holding company Publicis Groupe. Discover, drive, and deliver key initiatives to advance strategic communications, messaging, training/enablement, feedback collection, planning, and compelling product demonstrations. Serve as a force multiplier to fine-tune product marketing operations and deepen the understanding behind product value.

Aug 2019 – Present · 6 yrs 7 mos · Greater New York City Area

• Product Marketing Alliance has evolved rapidly from a slack community and series of meet-ups to an organization dedicated to promoting and elevating the role of product marketing.
• With the "State of Product Marketing" report and other research we are defining and debating the product marketing function in order to establish standards for the profession.
• The Product Marketing Alliance mission is to elevate the product marketing role, identify best practices for successful outcomes, clarify the operations for the product marketing function, and develop criteria for product marketing roles within successful organizations.

Mar 2019 – Dec 2022 · 3 yrs 9 mos

• Author articles and thought leadership reflections on key topics relevant to the field of product marketing to explore solutions to increase understanding and effectiveness in the role.
• Publications: We Are Product Marketing, Product Marketing Field Notes, Product Marketing Alliance, Crayon Competitive Intelligence blog etc.
• Past articles selected for, and featured on, main Marketing and Business pages by Medium.
• https://rebecca-geraghty.medium.com/

Nov 2018 – Dec 2019 · 1 yr 1 mo

• Drive product marketing and content creation to differentiate and expand client SaaS / Augmented Reality / Artificial Intelligence / Industry 4.0 solutions to key enterprise markets.
• Lead messaging and positioning efforts to fuel content creation, campaign planning, thought leadership, across digital, social, in-person events/trade shows, webinars & more. Combine marketing know-how with insights of emerging technology to build targeted plans to differentiate and define pathway to client success.
• Content creation including case studies, videos, testimonials, blogs, brochures, data sheets, websites, landing pages, nurture emails, webinars, executive keynotes/thought leadership, advertisements mapped by distinct stage of customer decision journey leveraged across multi-channel campaigns.

Aug 2018 – Nov 2018 · 3 mos

• Lead product marketing activity to successfully launch new product and vertical marketing initiative:
• Skylight for Hololens launch: developed marketing, messaging, content, sales enablement, and PR plans securing coverage in TechCrunch, VentureBeat, etc and successful trade show debut
• Vertical marketing: developed new suite of assets for key target markets (Automotive, Aerospace, Manufacturing, Field Service); crafted messaging to specific trends and pain points; built integrated set of materials (pitch decks, technical decks, product demonstrations, talking points)
• In-depth market research engaging with Gartner analysts and industry reports to capture current trends; sales enablement to equip team
• Messaging development: developed positioning, content, marketing collateral to support business and product communications
• Market Research & Competitive Intelligence: in-depth market research engaging with industry analysts at Gartner to capture trends

Jan 2016 – Jul 2018 · 2 yrs 6 mos · Melville, New York

• Drive product marketing initiatives to expand business and visibility for Canon products.
• Lead product launches, go-to-market plans, messaging, marketing strategies to expand in key verticals
• Managed relationships with external partners to collaborate and expand into new market areas; grew Canon Alliance Partner Program for Large-Format Solutions to expand alliance network
• Content creation of new marketing/sales tools (webinars, social, digital content, emails, newsletters, videos, photo shoots etc) to communicate product value - collaborate with outside agencies
• Digital: planned and managed multiple website overhauls creatively brainstorming and working with cross-functional teams from concept to go-live
• Market research and competitive intelligence providing insights leveraged in campaign and business planning; investigated niche market areas for potential expansion
• Outstanding communicator entrusted to deliver presentations to varied audiences and media spokesperson for key products
• Active member of Canon Women in Leadership Levels (WILL) - panelist, moderator of events ranging from 20-250+ people

Dec 2013 – Dec 2015 · 2 yrs · Melville, New York

• As part of the "Innovative Business Development Division," deliver marketing projects to promote mixed reality technology to the US marketplace:
• Product Marketing: drive marketing activity to promote and build future opportunities. Create, launch, and manage core initiatives to stimulate new business.
• Customer Demonstrations: deliver engaging product demonstrations to introduce the technology to key prospects: cater demonstration to audiences of all knowledge levels (general to specialized)
• Marketing Communications: plan and create messaging and positioning, develop sales tools/collateral including pitch decks, product presentations, digital presence, videos, social media, etc.; verticalize messaging sets to key markets (Aerospace, Automotive, High Risk Training, AEC, Education)
• Trade Shows & Events: manage and support planning for key shows and events; selected to serve as "zone expert" and media spokesperson at "Canon Expo 2015"
• Market Research: evaluate key verticals and opportunities in fast-moving augmented reality marketplace; manage outside research/consulting firms to extract key insights leveraged in sales planning
• Work collaboratively with global team to deliver top results

Mar 2013 – Nov 2013 · 8 mos · Washington D.C. Metro Area

• Marketing and business development support for U.S. branch of high-technology aerospace company focused on internal/external communications, messaging, trade shows, advertising, digital/social media, market research, competitive analysis, pipeline management support.

Jul 2010 – Mar 2013 · 2 yrs 8 mos · Washington D.C. Metro Area

• Communications and marketing with involvement in all aspects of internal/external communications, trade shows, advertising, messaging, web presence, graphics, market research. Winning team member of global talent training program with opportunity to lead conference in Rome, Italy and nominated as a delegate to represent company. at 2012 One Young World international summit.