May 2021 – Aug 2025 · 4 yrs 3 mos · Atlanta Metropolitan Area · Remote

• Drove Fluvio’s consulting revenue growth from $500K to $2.3M over four years by addressing complex go-to-market challenges for 50+ B2B and B2C technology (mainly SaaS) companies across martech, fintech, adtech, healthtech and more.
• Stepped in as interim VP/Head of Product Marketing, building teams, defining structure, leading strategic initiatives and aligning executive stakeholders during high-stakes growth and turnaround moments.
• Designed and facilitated executive alignment workshops and PMM upleveling trainings.

Apr 2018 – May 2021 · 3 yrs 1 mo · Greater Atlanta Area

• Led product marketing team responsible for Manheim’s full suite of 20 B2B products and solutions. Evaluated research and data to understand market needs, customer pain points and opportunities; developed product positioning, target audiences and messaging; defined go-to-market approach; and coordinated with leadership and cross-departmental efforts to help drive all marketing programs

Apr 2017 – Apr 2018 · 1 yr · Greater Atlanta Area

• Oversaw strategy, execution, and reporting around holistic digital GTM programs to drive acquisition, awareness, engagement, and loyalty with brands such as Coleman, Contigo, and Rubbermaid

Jan 2016 – Jan 2017 · 1 yr · Greater Atlanta Area

• Owner and Subject Matter Expert on strategic execution of digital channels, including consumer email, SMS, push notifications and on-site personalization. Develops and implements portfolio contact strategy, creates testing strategies to guide and inform measurement approaches, and partners with internal teams to develop coordinated cross-channel executions of promotional programs.

Jan 2014 – Jan 2016 · 2 yrs

• Led brand management and cross-channel marketing efforts for all digital (email, SEM, display, social) and offline (mail, print) sources for TIME For Kids and TIME Edge brands (B2B), with goal of gaining new customers and retaining current subscriber base. Oversaw audience development, partnerships, tradeshows, and sales team management.

Jan 2013 – Jan 2014 · 1 yr

• Built creative cross-channel marketing strategies to drive new customer acquisition and retain existing subscriber base. Created out-of-the box PR and partnership programs to drive awareness of annual Sports Kid of the Year awards program.
• Grew TIME For Kids brand business by 13% YOY.

Jan 2011 – Jan 2013 · 2 yrs

• Created and executed email strategies for CRM, segmentation, offer approach, testing and reporting across Time Inc.’s 21 titles including People, Sports Illustrated, and Time Magazine. Grew new revenue streams via email channel by 50% in first year through optimization of acquisition, cross-sell, reactivation and retention sources.

Jan 2010 – Jan 2011 · 1 yr

• Built company's initial customer contact strategies, instituting segmentation, loyalty program, offer testing and targeted messaging to educate new customers on rental process and encourage repeat engagement.

Jan 2009 – Dec 2010 · 1 yr 11 mos

• Optimized B2B and B2C clients email, social media, online and mobile marketing campaigns and strategies by applying digital and multi-channel strategies and analytics.

Jun 2008 – Aug 2008 · 2 mos

• Analyzed customer data using regression analyses, cluster analyses, customer segmentation, "propensity to buy" models, descriptive statistics, and customer profiles;
• Developed strategy for major department store to implement an automated offer engine, with the goal of increasing revenue; advised client on ideal processes, functional operations, and metrics necessary to measure customer growth and ensure program success.

Jan 2005 – Jan 2007 · 2 yrs

• Instituted creative strategies to promote titles while building relationships with key media contacts;
• Implemented integrated marketing strategies for a publisher-sponsored online community;