Pratiksha Shete

Operations Associate

Bengaluru, Karnataka, India8 yrs 9 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Expert in Paid Media and Campaign Management
  • Strong background in SEO and Web Analytics
  • Proven track record in Client Services and Relationship Management
Stackforce AI infers this person is a Digital Marketing Specialist with expertise in B2B and B2C strategies.

Contact

Skills

Core Skills

Paid Media AdvertisingMedia PlanningGoogle AdsSearch Engine Optimization (seo)Project ManagementSocial Media MarketingInbound Lead Generation

Other Skills

ABM CampaignsArticle WritingB2CBuzzSumoClient RelationsClient ServicesCustomer Relationship Management (CRM)Display AdvertisingEmail CampaigningEmail List BuildingEmail MarketingEscalationEscalation ResolutionGoogle AnalyticsGoogle Data Studio

Experience

Capgemini

2 roles

Team Lead

Promoted

Oct 2023Present · 2 yrs 5 mos

Paid Media AdvertisingMedia PlanningProgrammatic AdvertisingPaid Social Media AdvertisingDisplay AdvertisingTrain the Trainer Certification+4

Process Lead

Sep 2021Oct 2023 · 2 yrs 1 mo

Google AdsPaid Media AdvertisingMedia PlanningPaid Search CampaignsProgrammatic Advertisingcampaign optimization+7

Persistent systems

4 roles

Associate Strategist

Jul 2021Sep 2021 · 2 mos

Google Search ConsoleSearch Engine Optimization (SEO)Web Analytics

Marketing Associate

Promoted

Jan 2019Jun 2021 · 2 yrs 5 mos

Project Managementwebsite managementGoogle Search ConsoleSalesforceSalesforce Marketing CloudSearch Engine Optimization (SEO)+3

Management Trainee

Jan 2018Dec 2018 · 11 mos

ZohoSFDCSocial Media MarketingSEMrushInbound Lead GenerationGoogle Analytics+7

Marketing

Jan 2018Jan 2018 · 0 mo

  • Designated as a Business Development Analyst
  • Current focus is Managing Social Media, Product Market Research, Email Campaigns, Segmenting existing customer database for targeting group promotions.
  • Creating custom Salesforce reports and Dashboards tailored as per sales team need.
  • Compiled lead Generation data and created visual aids, necessary for making key business decisions. Conducted weekly data scrubbing and maintained data integrity for CRM.
  • Experience in business networking (Linkedin), handled sales navigator for required database and online research for the same
  • Responsible for setting meetings for the sales team via email marketing.
  • Working closely with project execution teams for smooth client onboarding.
  • Experience in working with Inbound Marketing Team for planning and executing Social Media Campaigns.
  • Responsible for Influencer outreach on various social platforms
  • Researched and listed products of respective domain,
  • Worked with SEO team for meta tags and various indexing rules.
  • Identify the requirements of prospects using data source alerts and Generating weekly analytics report for product page and website visited customers ultimately converting those into potential leads. Also giving inferences and suggesting respective action items to teams.
  • Researched and recommended tools for marketing purpose.
Search Engine Optimization (SEO)Web AnalyticsCustomer Relationship Management (CRM)

Computovision

Head Of Client Services

May 2017Dec 2017 · 7 mos · Pune, Maharashtra, India

Data bridge market research private ltd.

Research Analyst

Jan 2017May 2017 · 4 mos · Pune, Maharashtra, India

  • Conducting in-depth analysis and Market Assessment on Healthcare Industry and Medical Device segment by building Data models,Market Forecasting, carrying out Company share analysis,creating Data interpretation and Forecast models
  • Creating Value Grids and Company Analysis Matrix
  • Understanding, consulting client needs on and off shore
  • Responsible to execute market research and consulting assignment/projects.
  • Consolidating and overlooking the requirement of the clients
  • Track specific industry and develop yourself as an Industry specialist consulting fortune companies for enhancing their profitability
  • Finalize Table of contents/scope/structure of the market research studies
  • Estimate market sizes, forecasting and market shares.
  • Conduct in-depth primary and secondary research
  • Follow the table of content to complete the in-depth market assessment for individual MICRO and MACRO markets
  • Assuming responsibility for end report in terms of quality and deadlines

H&r block india pvt. ltd.

Marketing Intern

May 2016Aug 2016 · 3 mos · pune

  • Responsible for Client Conversion and achieve weekly and monthly target of lead conversions.
  • Excellence in work resulted in extra task of handling Escalations.
  • Also worked on customer relationship and referral program to achieve the required target.

Anulom.com

Winter Intern

Jan 2016Jan 2016 · 0 mo · Pune Area, India

  • Sales,Retail

Education

MAEER's MIT-COE CMSR

Master of Business Administration (MBA) — Marketing

K.K.Wagh Institute of Engineering Education & Research

Bachelor of Engineering - BE — Computer Engineering

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