Rowan Noronha

Co-Founder

Toronto, Ontario, Canada24 yrs experience
AI Enabled

Key Highlights

  • Over 20 years of B2B product marketing experience.
  • Expert in developing go-to-market strategies.
  • Founder of the first global community for B2B product marketers.
Stackforce AI infers this person is a B2B product marketing expert with extensive experience in SaaS and AI-driven solutions.

Contact

LinkedIn

Skills

Core Skills

Product MarketingGo-to-market StrategyAiStrategic PlanningSales EnablementCorporate BrandingContent MarketingSolutions Marketing

Other Skills

B2B Marketing StrategyBig Data AnalyticsBrand ManagementChannel MarketingCross-functional Team LeadershipCustomer MarketingCybersecurityData AnalyticsDemand GenerationExecutive CoachingMarketing StrategyPartner MarketingPositioning & MessagingPricing StrategyProduct Launch

About

I am most passionate about three things: my family, soccer, and b2b product marketing. For over 20 years, I have helped my CMO and B2B company win. How? By focusing on what product marketers do for their company... Position to W.I.N. W - Who you win with and against I - The Impact you deliver N - The Narrative that conveys your value & impact When I'm not empowering product marketers, you’ll find me in Toronto either at the soccer pitch, basketball court or at home with my 3 kids, where I'm the "boss"... and my wife is the decision-maker!

Experience

Deputy

Product Marketing Consultant

Jan 2025 – Jan 2025 · 0 mo · Toronto, Ontario, Canada · Remote

  • Built a new GTM process from idea to launch, led two product launches, and introduced revenue plays to align product, marketing, sales, enablement, and success around unified customer journeys, ensuring GTM teams knew what to do, say, and show to drive revenue.
Go-to-Market StrategyProduct LaunchesSales EnablementProduct Marketing

Ask-ai

Head of Marketing (Contract)

Jan 2025 – Jan 2025 · 0 mo · Toronto, Ontario, Canada

Sumo logic

Sr Director, Product Marketing (Contract)

Jan 2024 – Jan 2025 · 1 yr · Redwood City, California, United States · Remote

  • Using AI to help DevSecOps discover threats faster & respond faster - Led the cross-functional launch of Sumo Logic’s AI assistant for DevSecOps, uniting internal teams with my proprietary GTM process to drive impact.
AIProduct MarketingCross-functional Team Leadership

Gtm buddy

Head of Marketing (Contract)

Jan 2023 – Jan 2024 · 1 yr · United States

  • Revolutionizing enablement with AI - Partnered with GTM Buddy’s visionary founder, Sreedhar Peddineni (Founder - Gainsight & Planful) to refine positioning, GTM strategy, and enablement, driving a successful re-launch.
Product MarketingPositioning & MessagingGo-to-Market StrategyContent MarketingTeam Leadership

Pryon

Head of Marketing (Contract)

Jan 2023 – Jan 2024 · 1 yr · New York, New York, United States · Remote

  • Positioning AI as the future of Enterprise Knowledge - Collaborated with the Founder and CEO to hire the marketing team (PMM, content, demand gen), redefined positioning and messaging, and led the rebrand - launched in tandem with their $100M series B lightning strike campaign.

6sense

Product Marketing Consultant

Jan 2023 – Jan 2023 · 0 mo · United States · Remote

  • Driving pipeline precision with AI-powered intent signals - I supported the Sales Intelligence launch and introduced Revenue Plays as a unifying GTM tool aligning product, marketing, and sales to drive pipeline and deal velocity.

Enverus

Vice President, Product Marketing (Contract)

Apr 2022 – Sep 2022 · 5 mos · Austin, Texas, United States

Product MarketingPositioning & MessagingProduct LaunchStrategic Planning

Clari

Product Marketing Consultant

Jan 2022 – Sep 2024 · 2 yrs 8 mos · United States

  • Helping Enterprises Create & Close more Revenue with AI - Supported Clari’s Product Marketing, Content & Brand leaders through coaching, consulting, and strategic guidance. The same group worked with me at Gong.
Product MarketingPositioning & MessagingExecutive CoachingStrategic Planning

Pavilion

Ambassador

Jan 2022 – Jan 2024 · 2 yrs · United States

Showpad

Vice President, Product Marketing & Content (Contract)

Aug 2021 – Mar 2022 · 7 mos · Chicago, Illinois, United States

Product MarketingPositioning & MessagingProduct LaunchSales PlaysContent MarketingTeam Leadership+1

Product marketing community

2 roles

Host - The Marchitect Podcast

Jan 2021 – Jan 2024 · 3 yrs

  • The Marchitect: A podcast for B2B marketing leaders.
  • Hosted by Rowan Noronha, founder of the first Product Marketing Community, featuring execs on leadership, positioning, GTM, and enablement—zero fluff, no agenda.

Founder

Jan 2016 – Jan 2024 · 8 yrs

  • In 2016, I brought together the best in B2B product marketing—April Dunford, Pragmatic Institute, Gartner, Forrester and 200+ peers—for the first-ever conference dedicated to PMMs. That event sparked Product Marketing Community, the first global community for B2B product marketers.
  • Today, 14,000+ PMMs and CMOs engage through our podcast, newsletter, webinars, and events—learning, growing, and elevating the craft.
  • Join us at ProductMarketingCommunity.Co

Bizzabo

Vice President, Product Marketing & Brand (Contract)

Jan 2021 – Aug 2021 · 7 mos · New York, New York, United States

Product MarketingCorporate BrandingContent MarketingPositioning & MessagingSales PlaysTeam Leadership+1

Gong

Product Marketing Consultant

Jun 2020 – Dec 2022 · 2 yrs 6 mos · San Francisco, California, United States

  • Fueling Revenue Intelligence with AI - I coached product marketing leaders and their team to elevate category storytelling and enhance their GTM launch process.
Product MarketingSales PlaysExecutive CoachingSales Enablement

Zix

Vice President, Product Marketing & Enablement (Acquired - OpenText)

Jan 2019 – Jan 2021 · 2 yrs · Dallas, Texas, United States

Product MarketingCorporate BrandingPositioning & MessagingContent MarketingProduct Launches

Klue

Advisor

Jan 2018 – Jan 2024 · 6 yrs · Vancouver, British Columbia, Canada

Cognizant

Director, Product Marketing

Jan 2018 – Jan 2019 · 1 yr · New Jersey, United States

Product MarketingPositioning & MessagingContent MarketingSales EnablementTeam LeadershipBrand Management+4

Sap

Director, Marketing

Jan 2016 – Jan 2018 · 2 yrs · Toronto, Canada Area

  • Won the CMO Award.
Product MarketingPositioning & MessagingProduct LaunchesContent Marketing

Various technology companies

Product, Demand & Channel Marketing Leader

Jan 2001 – Jan 2016 · 15 yrs · Toronto, Canada Area

  • Built and managed global teams responsible for developing and executing go-to-market plans.
  • Canon (Business Solutions)
  • Entrust Datacard (Cyber Security)
  • Ingram Micro (Info Tech & Services)
  • Finastra (Financial Tech)
  • SYNNEX Corporation (Info Tech & Services)
Product MarketingSolutions MarketingPositioning & MessagingDemand GenerationSales EnablementPartner Marketing+2

Education

Queen's University

Master of Business Administration - MBA — Finance & Marketing

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