Akshath Dorai

Product Manager

Toronto, Ontario, Canada7 yrs 8 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Built strategic PMM functions from scratch.
Re-positioned products for SEO dominance.
Mentored PMMs and coached executives.

Stackforce AI infers this person is a Product Marketing expert in the SaaS industry.

Contact

Skills

Core Skills

Product MarketingGo-to-market Strategy

Other Skills

Activation & Growth StrategiesAdvertisingBrand ManagementBusiness AnalysisBusiness DevelopmentBusiness StrategyCategory CreationCommunication strategiesCompetitive AnalysisData AnalysisDigital MarketingExpansion strategiesFunnel OptimizationGTM Strategy & LaunchesGTM playbooks

About

I am a PMM who replaces guesswork with clarity: Building positioning, launches, and monetization paths. What I deliver • Narrative & Positioning: Category stories and one‑liners investors quote, buyers repeat. • Customer & Market Intel: Win/loss calls, persona maps, competitive tear‑downs, TAM sizing. • GTM Strategy & Launch: Playbooks, channel tactics, comms calendars, sales kits . • Growth & Monetization: Onboarding flows, pricing tests, expansion triggers, churn killers, activation levers Track record: ✅ Built and scaled PMM functions from zero to “strategic lever.” ✅ Re‑positioned products that now own the SEO shelf. ✅ Mentored PMMs and coached execs so marketing stops being “the deck team.”

Experience

Zoominfo

Principal Product Marketing Manager

Nov 2025 – Present · 4 mos · Toronto, Ontario, Canada · Remote

Aligned

Director of Product Marketing

Jul 2025 – Oct 2025 · 3 mos · Remote

Leading Product positioning & messaging, GTM strategy and launches

Wiza

Director of Product Marketing

Mar 2025 – Jun 2025 · 3 mos · Remote

Leading all things Product Marketing, PLG, and Lifecycle Marketing

Apollo.io

Product Marketing Lead

Aug 2023 – Mar 2025 · 1 yr 7 mos · San Francisco Bay Area · Remote

Led end‑to‑end go‑to‑market strategy for key product initiatives
Served as the de‑facto product manager for growth, conversion, and pricing
Revamped GTM strategies, including value propositions and messaging for target personas.

Go-to-market strategyPricing testsValue propositionsMessagingGo-to-Market StrategyProduct Marketing

Freelance

Product Marketing Consultant

Jan 2023 – Present · 3 yrs 2 mos · Remote

B2B SaaS PLG Product Marketing consultant with a focus on
Positioning & Messaging
GTM Strategy & Launches
Category Creation
Persona Development
Activation & Growth Strategies

Positioning & MessagingGTM Strategy & LaunchesCategory CreationPersona DevelopmentActivation & Growth StrategiesProduct Marketing+1

Freshbooks

Senior Product Marketing Manager

Feb 2020 – Aug 2023 · 3 yrs 6 mos · Toronto, Canada Area · Remote

Owned global GTM playbooks across three core product lines.
Led research-driven repositioning and messaging initiatives.
Hired and grew a PMM squad into a tight‑knit, high-functioning crew.

GTM playbooksRepositioningMessaging initiativesGo-to-Market StrategyProduct Marketing

Infinite cercle

Member Of The Board Of Advisors

Jan 2020 – Jan 2021 · 1 yr · Toronto, Ontario, Canada

Mapstedhq

Strategic Marketing Consultant

May 2019 – Dec 2019 · 7 mos · Toronto, Canada Area

Developed and executed product marketing & communication strategies for a 0 to 1 product
launch.

Ola (ani technologies pvt. ltd)

2 roles

Product Marketing Manager

Apr 2018 – Mar 2019 · 11 mos

Led product marketing for new and existing offerings, driving $350M in annual revenue.
Spearheading the company's expansion into Europe.

Product marketingCommunication strategiesProduct Marketing

Marketing Manager

Jan 2016 – Apr 2018 · 2 yrs 3 mos

Led new product launches

Product marketingExpansion strategiesProduct Marketing

Pepsico

Marketing Manager

Jun 2013 – Jan 2016 · 2 yrs 7 mos · Hyderabad

Directed regional marketing strategy with a $15M turnover, driving $3M in first-year revenue from
new product launches and recognized as Best Regional Manager for two consecutive years,
achieving an 8% increase in market share and 28% revenue growth