Jan 2025 – Present · 1 yr 2 mos

Aug 2024 – Aug 2025 · 1 yr

• Built, executed on, and launched the new Sendcloud strategic narrative around Connected Shipping with leadership
• Member of the monetization committee, responsible for pricing and packaging
• Transformed the way we do launches, moving from feature launches to true impactful product launches
• Defined segments and carved out our true ICP and built an insights engine to continuously enable the organization
• Lead a team of 4 product marketers, transitioning their work from executional to strategic and leveraging AI to 10x our value

Sep 2023 – Aug 2024 · 11 mos

• Leading a cross-functional product marketing team responsible for 3 global products in the HR tech industry.
• Tellent is the European leader in HR Technology, empowering organizations to succeed with a cutting-edge Applicant Tracking System, CoreHR, and Performance Management Software.
• Our team of 300+ talented individuals spread across six global locations has guided over 7,000 companies in 100+ countries to unleash the power of their talent with our industry-leading HR Tech solutions: Recruitee, KiwiHR, and Javelo.
• www.tellent.com

Sep 2020 – Sep 2023 · 3 yrs

• Leading a cross-functional team at Recruitee aimed at creating a fully localized and optimized end-to-end experience for each person that comes in contact with our product. This team is responsible for creating, executing, and measuring global product launches, driving customer and partner loyalty and engagement, and generating growth opportunities by optimizing the entire buyer’s and customer’s journey from beginning to end.
• Designed, executed, and launched a brand new company positioning and narrative including a new website, differentiating ourselves in a crowded market
• Built the first Product Marketing team at Recruitee from 1 to 9 team members, covering localization, customer marketing, product marketing, product education, and partner marketing
• Organized the first Recruitee Global Customer Advisory Board, with a goal of establishing ongoing in-depth customer feedback and increasing customer advocacy
• Recruitee is the number one collaborative hiring software to build winning teams. More than 118k users from 5k+ companies are finding it easy to navigate through our intuitive UX to build custom pipelines, attract and source top talent, evaluate candidates, and hire future team members.

Dec 2019 – Sep 2020 · 9 mos

Jun 2019 – Present · 6 yrs 9 mos

• Product Marketing Alliance is a collective of passionate product marketing managers committed to driving demand, adoption and the overall success of their products.

Oct 2018 – Dec 2019 · 1 yr 2 mos · Amsterdam Area, Netherlands

• As the first Product Marketing Manager at Virtuagym, I established the role within the company which included creating processes, setting KPIs, and establishing myself as a value creator for multiple departments. I created GTM strategies for global product launches, led a pricing project that resulted in an increase of MRR by 8%, and built several customer-focused initiatives that led to better customer retention.

Nov 2017 – Oct 2018 · 11 mos · Amsterdam Area, Netherlands

• At Executive Mobility Group, I wore many different hats; from organizing and creating the marketing content and campaigns to developing our new, client-facing web app and implementing systems within the organization to optimizing all of our processes and day-to-day functions, resulting in increased brand awareness, customer satisfaction, and strategic internal operations.

Apr 2017 – Sep 2017 · 5 mos · Amsterdam Area, Netherlands

• As Category Manager Intern at TravelBird I developed a new business segment for Sustainable Travel. For this, I created and implemented sustainable business measures, researched, analyzed, and monitored market data to create new offerings for the Norwegian market which was later expanded to sustainable offerings for all markets. To do this, I collaborated with multiple stakeholders to manage these products from beginning to end. I was able to submit this idea and business segment to the CEO during the company-wide hackathon resulting in being asked to give a presentation to the company on sustainable travel as well as winning the CEO award for the hackathon.

Jun 2016 – Aug 2016 · 2 mos · Amsterdam Area, Netherlands

• Designed and organized social media campaigns for Facebook, Twitter, and LinkedIn
• Authored news and blog postings for all sites
• Engaged with users on We Are Pop Up platform to ensure the best customer service
• Contributed article to 2017 European Real Estate book published and dispersed continent-wide

Oct 2015 – Apr 2016 · 6 mos · Manor, TX

• Built and maintained website
• Implemented Social Media programs
• Updated Facebook, Instagram, and Twitter for company

Dec 2014 – Oct 2015 · 10 mos · Austin, Texas Area

• Managed 47 accounts across Georgia
• Guided multimillion-dollar IT projects from beginning to end
• Communicated with customers daily about project updates or day to day requests

Aug 2012 – Dec 2014 · 2 yrs 4 mos · Austin, Texas Area

• Strategized and campaigned with outside reps to acquire new accounts
• Organized business reviews, product updates, and budget reports with customers and partners
• Collaborated with partners to build business for both parties

May 2011 – Aug 2011 · 3 mos

• Trained new employees
• Drove awareness of newly opened office
• Organized interviews for potential employees