Oct 2022 – Sep 2023 · 11 mos

• PR Activities
• 🔹 Spearheaded PR programme to elevate the company’s visibility across priority markets such as the US, SEA, and India.
• 🔹 Worked cohesively with media publications, podcasters, etc., to drive thought leadership.
• 🔹 Increased the company’s total organic coverage count to 20+ articles (an 85%+ increase YoY) in Tier 1 publications such as Forbes, Directions Magazine, Tech in Asia, etc., in just 6 months.
• 🔹 Led content strategy, creatively crafting and deploying materials across diverse channels – media placements, blogs, briefing books, social media, and award submissions.
• Marketing Activities
• 🔹 Championed customer advocacy programme – amassed 49 G2 reviews, secured spots in 23 G2 Fall '23 reports, and earned a record-setting 16 badges. Previously, the company had never appeared in more than 13 reports.
• 🔹 Led the development and execution of the webinar series Spatial Insider, including extensive speaker research and content development.
• 🔹 Created impactful outreach materials, including email campaigns via HubSpot for lead scoring.
• 🔹 Implemented strategic registration plans to drive lead generation.

Jan 2022 – Jul 2022 · 6 mos

• India | UAE | APAC
• As the marketing and PR lead for Alchemy Group and its businesses – AndBeyond.Media and WORD – I drive strategy, execution, and brand impact across multiple regions.
• 🔹 Lead all marketing and PR initiatives, ensuring strategic visibility and consistent brand positioning across channels.
• 🔹 Own the full PR function, including media relations, storytelling, and positioning leadership for thought leadership and feature opportunities.
• 🔹 Developed brand identity and messaging framework for a new brand launch from the ground up.
• 🔹 Created and executed quarterly marketing and PR plans that drove a 93% increase in media coverage across all business units.
• 🔹 Execute integrated marketing campaigns including newsletters (via Mailchimp), emailers, on-ground events, sponsorships, and leadership speaker engagements across India, UAE, and APAC.
• 🔹 Responsible for ideating and crafting all content – authored articles, press releases, newsletters, and social media – ensuring consistent tone, messaging, and brand voice.

Feb 2021 – Mar 2022 · 1 yr 1 mo

• 🔹 Managed end-to-end PR efforts, including media relations, tailored story pitching, and news/competitor analysis.
• 🔹 Developed and executed communication campaigns that consistently drove brand coverage in India.
• 🔹 Led sponsorships, event partnerships, and speaker placements for leadership across India, UAE, and Singapore.
• 🔹 Created messaging frameworks and communication plans to support campaigns and media outreach.
• 🔹 Developed all content from scratch – including press releases, bylined articles, newsletters, and campaign collateral.
• 🔹 Built strong media relationships across advertising & marketing, tech, and HR publications.
• 🔹 Expanded media outreach to increase brand relevance and share of voice.
• 🔹 Supported multi-channel marketing efforts via newsletters, emailers, content marketing, and event initiatives.

Nov 2019 – Feb 2021 · 1 yr 3 mos · Gurgaon, Haryana, India

• 🔹 Served as client lead for major brands including BMW, Ernst & Young, Nissan, and Zee, managing projects valued at INR 50 Lacs and above.
• 🔹 Acted as primary client interface, ensuring seamless communication between clients and internal teams.
• 🔹 Developed and delivered compelling pitch presentations to secure new business opportunities.
• 🔹 Planned and executed on-ground activations, branding events, and experiential marketing campaigns aligned with client objectives.
• 🔹 Maintained strong relationships with key accounts while actively pitching new brands for digital and on-ground campaigns.
• 🔹 Led brand strategy development and applied analytical insights to optimize customer experiences across multiple touchpoints.
• 🔹 Managed ongoing communications with retainer and project clients, supporting internal teams including HR with campaign design and production.
• 🔹 Oversaw creation of pre-event collateral such as save-the-date videos and AVs.
• 🔹 Coordinated closely with legal and finance teams to ensure compliant and smooth event execution.

Jul 2019 – Jan 2021 · 1 yr 6 mos

• 🔹 Content Writer at TechAhead, a US-based mobile app design and development company.
• 🔹 Researched and authored original long-form blogs and articles to enhance the company’s website and support marketing initiatives.
• 🔹 Developed clear, precise content for the company’s website and associated pages.
• 🔹 Managed and crafted professional social media copy for platforms including LinkedIn, Facebook, Twitter, and Instagram.

Feb 2019 – Jul 2019 · 5 mos

• 🔹 Built strategic partnerships and collaborations with key players in the food, lifestyle, and beverage industries.
• 🔹 Developed brand strategies for both existing clients and new business opportunities.
• 🔹 Led key accounts and spearheaded new business pitches for digital and on-ground events and experiential campaigns.
• 🔹 Conceptualized and executed brand events, including Select Citywalk and curated exclusive DSSC properties such as Shaandaar Bazaar and The Gin Express.
• 🔹 Collaborated closely with cross-functional teams—Editorial, Digital, Design—to ensure seamless event execution.

Jul 2018 – Jan 2019 · 6 mos · New Delhi Area, India

• 🔹 Served as primary client interface, managing ongoing communication, documentation, and processes for leading brands such as Dell EMC, Adobe, Honeywell Air Purifiers, and SapientRazorfish.
• 🔹 Specialized in media relations for B2B tech clients, successfully managing external communications and enhancing media visibility.
• 🔹 Took full ownership of PR activities, including client servicing, media pitching, and drafting customized stories aligned with publication and journalist requirements, backed by thorough research and competitive analysis.
• 🔹 Conceptualized and executed large-scale events for clients including Xiaomi, Adobe, Dell EMC, and SapientRazorfish, managing vendor coordination and media logistics seamlessly.
• 🔹 Developed a creative campaign for Dell Technologies, delivering a report summary via an illustrated calendar to simplify complex findings.
• 🔹 Executed integrated campaigns combining digital and traditional PR, ensuring cohesive messaging and flawless delivery across channels.

May 2017 – Jul 2018 · 1 yr 2 mos · New Delhi Area, India

Oct 2016 – Dec 2016 · 2 mos · Delhi Area, India

Jun 2015 – Jul 2015 · 1 mo · Gurgaon, India

Mar 2015 – Present · 11 yrs

• Food & Beverage blog; Teaclap is an amalgamation of my experiences with food.
• https://instagram.com/teaclap?igshid=mg547469sbjo
• https://teaclap.wordpress.com

Feb 2015 – Jul 2016 · 1 yr 5 mos

Jun 2014 – Aug 2014 · 2 mos · Delhi Area, India