Sep 2023 – Apr 2024 · 7 mos

Feb 2023 – Sep 2023 · 7 mos

Feb 2022 – Feb 2023 · 1 yr

Nov 2021 – Jan 2022 · 2 mos · Remote

• As a Catalyst,
• I provided mentorship, direction, and shared knowledge by interacting with students on regular basis, teaching them topics ranging from design thinking methods to designing products from scratch. I facilitated virtual check-ins, activities, and student projects . Helped students review & polish their portfolios/resume and profiles, helped them understand the technical interviewing process, and taught how to find better opportunities.

Jan 2020 – Feb 2022 · 2 yrs 1 mo · New Delhi Area, India

• Notable Clients:
• Economic Times (Jan 2021 - Feb 2022)
• I conducted a comprehensive Usability Audit for the product "vConfex" and based on the results, I led a redesign of the dashboard's UX/UI. The redesign resulted in a more intuitive and user-friendly interface that improved efficiency and user satisfaction. Effectively reducing the onboarding time by 50%. I established a robust Design System and Style Guidelines for the product to ensure consistency across their products. These design guidelines have resulted in a more consistent and recognizable brand identity and a streamlined design process. I also worked on enhancing their other B2B offerings to improve the overall user experience. These updates resulted in increased engagement and customer satisfaction.
• Sixgill Sense (Aug 2020 - Dec 2020)
• I led UX improvement initiatives for a Mac app through comprehensive Research and User Testing, resulting in an increase in user satisfaction. I also established and maintained a Design System for the product "Hyperlabel," leading to a 35% improvement in consistency and recognition of the brand identity. Additionally, I conducted a Usability Audit for the merged identities of "Hyperlabel" and "Sense," resulting in an improvement in overall user experience.
• Uneecops Solutions
• I was responsible for the complete design of the task management app "WEME" (www.weme.cloud) from the ground up. Additionally, I provided a range of UX solutions for the company's HR product and the "Connectrix" app, resulting in improved user experience and productivity.
• Airtel
• As a UX Designer Consultant, I was responsible for improving the usability and creating enhancements for Airtel's video /CCTV platform. Through extensive user research and testing, I identified pain points and areas for improvement in the platform's user experience.

Dec 2015 – Dec 2019 · 4 yrs

• I was responsible for creating responsive designs that took into account the unique constraints and patterns of Mobile, Tablet, and Desktop devices. My designs for various platforms and form factors resulted in a 35% improvement in user experience across all devices.
• I conducted comprehensive user research, including user interviews and needs analysis, and used the insights gathered to inform the creation of wireframes. My designs were user-centric, incorporating archetypes, profiles, personas, scenarios, and other design artifacts, resulting in a 40% increase in user engagement.
• Working collaboratively with designers and development teams, I was instrumental in iterating and defining a design approach that ensured a seamless user experience. My efforts have made a significant impact on the success of the project and I am proud to have contributed to delivering a world-class user experience.

Dec 2012 – Nov 2015 · 2 yrs 11 mos

• As a UI Designer, I created visually stunning and intuitive interfaces for digital products. With a focus on user-centered design, I worked on numerous projects that range from mobile applications to web platforms. My experience included designing high-fidelity interfaces that are not only aesthetically pleasing but also practical and functional.
• Working in collaboration with developers, and stakeholders, I have played a key role in bringing product visions to life. My contributions have resulted in improved user engagement, higher customer satisfaction, and greater conversions.

Jul 2009 – Dec 2012 · 3 yrs 5 mos · Mumbai Area, India

Dec 2007 – Jun 2009 · 1 yr 6 mos · Mumbai Area, India

Jan 2006 – Present · 20 yrs 4 mos · Ahmedabad Area, India

• FTFM is a Non Profit Organisation where I am one of the four founder members. We support new and amateur filmmakers by teaching and helping them to make short films/documentaries of all genres. We have conducted numerous seminars for Digital Film Making, in colleges all over India including reputed institutes like IITs and IIMs.
• I have made 15+ Short films on my own and I also hold a Limca book of Records title for being a part of the group that shot+edited 51 Short films in 10 days.