V

Vinay Krishnan

Product Manager

Delhi, India12 yrs experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Expert in transforming user narratives into impactful designs.
  • Proven track record in enhancing customer engagement across industries.
  • Strong blend of empathy and analytical rigor in design research.
Stackforce AI infers this person is a User Experience Designer with expertise in Fintech and Automotive sectors.

Contact

LinkedIn

Skills

Core Skills

Strategic DesignUser ResearchProject Management

Other Skills

AccountabilityAdobe Creative SuiteAdobe PhotoshopAestheticsAlias Studio ToolsArtAutomotive DesignBrainstormingCommunicationConcept DevelopmentConcept GenerationConsumer BehaviorConsumer InsightConsumer insightsDesign

About

I’m a Designer and Researcher with a deep-rooted passion for transforming user narratives into impactful product experiences. My philosophy hinges on a simple, yet powerful belief: Epic designs emerge from unforgettable stories. Each day, I embark on a journey to uncover these stories, diving into the diverse and rich tapestry of human experiences. What Drives Me: My career is a testament to my love for channelling these tales into design. It’s more than a job; it’s a quest to give voice to those who use and interact with the products we create. By placing user stories at the forefront, I strive to develop designs that are not only aesthetically pleasing but also deeply resonant and functionally sound. My Approach: As a researcher, I blend empathy with analytical rigor, ensuring that every design decision is informed by real-world insights and user needs. This user-centric approach has been my guiding star, helping me navigate the complex world of design with a clear focus on creating meaningful and lasting impacts. Experience & Expertise: My journey has taken me through various industries, where I've honed my skills in understanding and interpreting consumer behaviour, market trends, and the ever-evolving landscape of design. My expertise lies in bridging the gap between research and design, ensuring that each product not only meets but exceeds user expectations. Let's Connect: I'm always eager to connect with fellow professionals, clients, and anyone passionate about design and innovation. Whether it's sharing insights, discussing new trends, or exploring potential collaborations, feel free to reach out!

Experience

Bcg x

2 roles

Product Senior-Strategic Design

Jan 2024 – Present · 2 yrs 2 mos · Gurugram, Haryana, India

End-to-End Project ManagementExploratory ResearchConsumer insightsResearch ProjectsResearch AnalysisQualitative Research+9

Strategic Designer

Jul 2022 – Jan 2024 · 1 yr 6 mos · Gurugram, Haryana, India

  • KEY PROJECTS WORKED ON SO FAR:
  • Banking Revolution for Non-Resident Indians: Spearheaded the development of deep insights and unique value propositions for a major Indian bank, significantly elevating customer engagement and satisfaction levels.
  • Reinventing Insurance Agent Experience: Designed compelling value propositions for a top insurance company, enhancing agent engagement and overall happiness.
  • Shaping the Future of Mobility: Conducted extensive consumer research for a leading mobility provider, generating over 40 innovative product and service concepts for electric vehicles, setting the stage for sustainable transportation advancements.
  • Innovating Auto OEM Services: Initiated and developed an at-home service venture for an automobile OEM in India, substantially boosting customer trust and transparency.
  • Enhancing Financial Customer Relationships: Drove key consumer insights leading to enhanced customer experience strategies with relationship managers at a top financial institution in India.
  • Rural Digital Banking Transformation: Led a crucial research study, uncovering multi-billion-dollar opportunities for a burgeoning rural digital financial services provider, thereby guiding strategic growth and market expansion.
End-to-End Project ManagementVisual StorytellingExploratory ResearchUser ResearchDesign ResearchDesign Project Management+9

Samsung india electronics pvt. ltd.

3 roles

Chief Manager, VD Innovation | India Customer Experience Team

Jan 2022 – Jul 2022 · 6 mos

  • Managing and Leading End-to-End Research Activities, including Consumer Behaviour Studies, Market Research Studies, Online Surveys, Validation Studies, etc. for the VD Category (Includes Smart Televisions, Monitors, Audio Devices, and some related Local Service Content Offerings.)
  • Overall Project Management for all Innovation-led tasks within the ICX Team.
  • Responsible for the Discovery, Analysis and Translation of Consumer-led Insights that Create Impact for Product/Lineup Planning, Business, or Marketing Functions.
End-to-End Project ManagementExploratory ResearchUser ResearchResearch ProjectsCommunicationConsumer Behavior+4

Chief Manager, Lifestyle Research Labs | Product Innovation Team

Mar 2021 – Jan 2022 · 10 mos

  • Responsibilities include Managing, Leading and Supporting Research-led tasks and New Concept Development projects for the Product Innovation Team(India), across all product categories.
  • Decoding the Local Consumer: Understanding consumer behaviour around products, and to decipher their needs/aspirations for identifying the true value of the product.
  • Visual Storytelling: Articulating research/insights through impactful illustration.
  • Translating Consumer Insights into Meaningful Product Experiences.
  • Proposing Meaningful Product Stories for Marketing/Communication.
End-to-End Project ManagementExploratory ResearchUser ResearchResearch ProjectsCommunicationConsumer Behavior+4

Manager, Lifestyle Research Labs | Product Innovation Team

Sep 2018 – Mar 2021 · 2 yrs 6 mos

  • Responsibilities include Managing, Leading and Supporting Research-led tasks and New Concept Development projects for the Product Innovation Team(India), across all product categories.
  • Decoding the Local Consumer: Understanding consumer behaviour around products, and to decipher their needs/aspirations for identifying the true value of the product.
  • Visual Storytelling: Articulating research/insights through impactful illustration.
  • Translating Consumer Insights into Meaningful Product Experiences.
  • Proposing Meaningful Product Stories for Marketing/Communication.
End-to-End Project ManagementExploratory ResearchUser ResearchResearch ProjectsCommunicationConsumer Behavior+4

National institute of design

Teaching Associate

Jan 2018 – Aug 2018 · 7 mos · Gandhinagar, Gujarat

  • Co-guided two Foundational Courses, namely :
  • (A) Fundamentals of Visual Design, and
  • (B) Research Methodologies.
  • Participated in the Curriculum Review for the Department of Transportation and Automobile Design.
  • Assisted with various departmental activities and functions.
Exploratory ResearchUser ResearchResearch ProjectsCommunicationResearch AnalysisConsumer insights+2

Incubis consultants (india) pl

Senior Executive- Design

Mar 2016 – Jan 2018 · 1 yr 10 mos · Greater Delhi Area · On-site

  • Responsibilities included Research, Strategy, End-to-End Design & Project Management for diverse categories, that involve:
  • Retail Experiences/Strategy: Developing a deep understanding of consumers, identifying their needs/aspirations through research, and mapping the learning into developing impactful experiences in a retail environment.
  • Design Films: Scripting, Story-boarding, and Assisting Production and Visualisation of Short Animated Films that represent the Design Story.
  • Prototyping: Working with teams and vendors to develop representative working prototypes of concepts.
  • Illustration, Graphic Design, Branding: Developing the Brand/Identity for various brands within the grooming, retail, food and hospitality industry.
  • Consumer Research: A majority of projects included extensive research with nationwide field visits, rigorous consumer interviews, surveys, etc.

Self-employed

Illustration Artist: Freelance

Jul 2015 – Feb 2016 · 7 mos · Mumbai

  • Commissioned Projects: Wedding Invitations, Custom Nameplates.
  • Worked with 'Battees', where I was involved in making an Illustrated Handout for National Letter Writing Competition organised by India Post.
  • Distributed as part of the kit in schools around Bangalore.
Exploratory ResearchUser ResearchResearch ProjectsCommunicationResearch AnalysisConsumer insights+2

Tata consultancy services

Assistant Systems Engineer

Dec 2010 – May 2012 · 1 yr 5 mos · Greater Chennai Area

Education

National Institute of Design

Master’s Degree — Transportation and Automobile Design

Jan 2012 – Jan 2016

Fachhochschule Hannover

International Student Exchange Program — Industrial and Product Design

Jan 2014 – Jan 2014

Mohandas College of Engineering and Technology

Bachelor of Technology — Computer Science and Engineering

Jan 2006 – Jan 2010

St. Thomas Residential School, Mukkolackal, Thiruvananthapuram

Science with Computer Science Major

Jan 2004 – Jan 2005

Ramniranjan Podar Senior Secondary School, Santacruz, Mumbai

High School

Jan 1998 – Jan 2004

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