Krunal Desai

Business Development Manager

Mumbai, Maharashtra, India14 yrs 9 mos experience

Highly Stable

Key Highlights

Expert in driving subscription revenue growth.
Proven track record in managing P&L for major brands.
Skilled in launching successful marketing campaigns globally.

Stackforce AI infers this person is a Media and Marketing professional with extensive experience in subscription-based services.

Contact

Skills

Core Skills

Business DevelopmentDigital StrategyMarketingBrand ManagementProduct ManagementSales Strategy

Other Skills

B2B PartnershipsBrand MarketingBusiness StrategyCRMCompetitive AnalysisCustomer Relationship Management (CRM)Digital Marketing ExperienceIntegrated MarketingLead to Sales ConversionLeadershipMISManagementMarket AnalysisMarket IntelligenceMarketing Communications

About

Experienced Global Business Growth Specialist. Skilled in Business Development, Partnerships, Digital Strategy, Content Marketing, Performance Based Marketing, Brand Marketing, Social Media Marketing and Creative Communication. Managing key KPIs of growth like Revenue, ARPU, LTV, CAC, Active users, Product KPIs and Overall P&L.

Experience

Prime video & amazon mgm studios

Senior Partner Launch Manager - Category Lead

Jul 2024 – Present · 1 yr 8 mos · Mumbai, Maharashtra, India · On-site

Category lead for Amazon Prime Video Add-ons(3rd party) subscriptions business: Hindi, Regional, Kids, Sports, Non-fiction and Documentaries.
Managing P&L, revenue generation, pricing and marketing.

P&L ManagementRevenue GenerationPricing StrategyMarketingBusiness DevelopmentDigital Strategy

Zee5 global

Director - Marketing, Partnerships and Subscription revenue at ZEE5

Jun 2017 – Jul 2024 · 7 yrs 1 mo · Mumbai, Maharashtra, India

Head Marketing for Global Markets. ZEE5 is present in 190+ countries.
Launched ZEE5 Global AddOns. Managing partners like EpicOn, Simply South, Chaupal, Nammaflix, Cpics and Istream.
Responsible for Marketing, Subscription revenue and Partnerships for Global Markets.
Manage Performance marketing, Brand Marketing, Social Media Marketing.
Manage the P&L for ZEE5 International for ILT20, flagship cricketing tournament owned by ZEE.
Managing a team of 18 people across India, Dubai and London.

MarketingPartnership ManagementSubscription RevenuePerformance MarketingBrand MarketingSocial Media Marketing+1

Ht media ltd

Brand & Product Manager-HT Cafe. Head:Properties,Alliances & Sponsorship-Hindustan Times,Mumbai

Jan 2015 – May 2017 · 2 yrs 4 mos · Mumbai

Led performance marketing, brand marketing, social media marketing and media planning for all campaigns & initiatives in Mumbai.
Head P&L for all intellectual properties (IPs) of HT Mumbai like Kala Ghoda Arts Festival, Hindustan Times Most Stylish etc.
Provided Brand Solutions to my sales team to drive innovation in print + sell more sponsorships through IPs.

Performance MarketingBrand MarketingSocial Media MarketingMedia PlanningMarketingBrand Management

Tata housing development company limited

2 roles

Deputy Manager - Brand and Product

Promoted

Mar 2014 – Dec 2014 · 9 mos

Was responsible for managing residential projects across Mumbai, Chennai, Bangalore and Kasauli.
Was responsible for driving lead to sales conversion. The entire funnel from awareness to sales.
Was responsible for research and product planning.
Was responsible for managing B2B partnerships and sales.

Lead to Sales ConversionResearchProduct PlanningB2B PartnershipsProduct ManagementSales Strategy