May 2025 – Present · 10 mos

• Delivering fame for visionary tech brands.

Aug 2024 – Feb 2026 · 1 yr 6 mos

• Advised on repositioning from "oracle network" to "financial data infrastructure" for institutional adoption.
• My role:
• Guided development of narrative framework translating data mechanics into institutional value
• Advised on brand language system the partnerships team implemented globally
• Helped shift positioning from competing on "decentralization" to competing on "data quality"
• The shift: Stopped explaining how the tech works and started explaining why institutions need it.

Jun 2024 – Jun 2025 · 1 yr

• Advised Cookie3 on owning the "MarketingFi" category by repositioning from "Web3 analytics tool" to "Google Analytics for crypto marketing."
• My role:
• Guided rebrand and positioning strategy to differentiate in crowded analytics space
• Advised on repositioning competition from Web3 tools to mainstream solutions
• Worked with team on content strategy that grew engaged community 240% in 6 months
• The insight: Their competition wasn't crypto platforms.
• It was the tools marketing teams were already using.

Mar 2024 – Jul 2024 · 4 mos

• Built brand positioning, messaging framework, and go-to-market strategy for AI powered creator marketplace launch.
• Returned focus to executive advisory once foundation was set.

Oct 2022 – Mar 2024 · 1 yr 5 mos

• Advised on blockchain applications for customer loyalty programs and frameworks for evaluating blockchain vs. traditional solutions.

Oct 2022 – Oct 2023 · 1 yr

• Advised on positioning Cupra's rebellious brand DNA for Web3 experimentation and younger automotive audiences.

Aug 2022 – Dec 2022 · 4 mos

• Advised on positioning Porsche's Web3 entry around design heritage and collector culture—not hype, not speculation.
• My role:
• Guided development of narrative connecting physical car ownership to digital collectibles
• Advised on community strategy for high-net-worth enthusiasts
• Helped create messaging framework balancing innovation with luxury standards
• The insight: Porsche collectors already understand scarcity. Web3 extends what they already value.

Apr 2022 – Dec 2025 · 3 yrs 8 mos

• Advised Škoda and VW Group brands (Porsche, Cupra) on entering Web3 without looking like they were chasing crypto trends.
• My role:
• Guided positioning for Web3 entry through design legacy and collector culture (not blockchain jargon)
• Advised on community building for mainstream audiences who needed Web3 in car enthusiast language
• Helped translate blockchain utility into benefits automotive buyers care about
• The approach: Lead with heritage, use tech as enabler.

Feb 2022 – Nov 2022 · 9 mos

• Advised on positioning NFT Cloud for enterprise adoption by translating Web3 mechanics into CRM language.
• My role:
• Guided development of educational content strategy addressing enterprise skepticism
• Advised sales team on explaining Web3 utility through customer engagement and ROI
• Helped balance innovation credibility with enterprise trust in messaging
• The shift: Enterprise buyers don't care about decentralization, they care about results.

Dec 2021 – Present · 4 yrs 3 mos

• Founder | Dec 2021 - Present · 4 yrs 3 mos
• I help crypto founders translate complex products into language people outside the bubble actually understand.
• The work:
• Brand Narrative Sprints – Clarify positioning, reframe competition, build messaging that passes the grandma test
• Brand Operating Systems – AI-powered content infrastructure so teams execute strategy consistently
• Executive Advisory – Strategic counsel for founders scaling beyond early adopters
• Client roster: Pyth Network, Aptos, Cookie3, Nomina, plus Fortune 500 brands including adidas, Salesforce, Mastercard, Porsche, and Shell.

Jun 2021 – Dec 2021 · 6 mos

• Advised on brand narrative and partnership strategy for adidas' first NFT collection—generating €24M in primary sales.
• My role:
• Guided positioning as cultural moment, not product launch
• Advised on partnerships with Bored Ape Yacht Club, gmoney, and PUNKS Comic
• Helped create messaging framework making NFTs accessible to mainstream audience
• The result: Sold out 30,000 NFTs in seconds. Proved global brands could enter Web3 with authenticity.

Oct 2020 – Dec 2021 · 1 yr 2 mos

Oct 2019 – Oct 2020 · 1 yr

Mar 2018 – Sep 2019 · 1 yr 6 mos

Oct 2016 – Nov 2017 · 1 yr 1 mo · Greater Nuremberg Metropolitan Area

• Managed digital strategy and campaigns for agency clients across automotive, sports, and consumer brands.

Jul 2014 – Dec 2015 · 1 yr 5 mos · Salzburg Area, Austria

• Led marketing for 18 Latin American markets. Managed budgets, built digital footprint, coordinated with global stakeholders.

Aug 2011 – Jun 2013 · 1 yr 10 mos · Greater São Paulo Area

Jun 2008 – Aug 2011 · 3 yrs 2 mos · Brazil

Apr 2008 – Aug 2011 · 3 yrs 4 mos · São Paulo Area, Brazil