Oct 2020 – Feb 2025 · 4 yrs 4 mos · Bengaluru, Karnataka, India · Hybrid

• Focused on multiple key initiatives across 4 years that drove business growth along with the GTM and the product team.
• Content & Community: Turned content into powerful mini-products, building a 5,000-user waitlist before our MVP. For 3 years, we relied solely on organic traffic, attracting customers like AWS, Notion, and Mixpanel through inbound channels and word of mouth.
• Revenue Growth: Drove 2.5x annual revenue growth from 8 key customers, contributing ~40% of total revenue and keeping churn under 5%. Attracted CX leaders from top SaaS brands like Clevertap and WebEngage via gated content campaigns.
• Product Marketing: Achieved a 60% demo-to-client conversion by quickly resolving issues, addressing feature requests, and demonstrating product value effectively.

Apr 2018 – Feb 2019 · 10 mos

• Responsible for new user acquisition and city growth through targeted online/offline marketing. Included data analysis for the city, to identify parameters that could help move the needle for City growth.

Sep 2017 – Mar 2018 · 6 mos

• Working with the team on growth of key accounts of the city thus helping drive the order volumes for the city. Driving multiple projects for these accounts.

Apr 2017 – Aug 2017 · 4 mos

Dec 2016 – Mar 2017 · 3 mos

Jan 2016 – Dec 2016 · 11 mos · Bengaluru Area, India

• Think Tree provide digital and offline marketing solutions for clients mainly in the F&B industry encompassing social media, branding, hoardings, product and venue photography and viral videos. Business Development mainly involved developing new clients and consolidating the growing list of clients looking to build their own niche in the F&B industry.

Sep 2015 – Jan 2016 · 4 mos · Bengaluru Area, India

• Masalabox is an upcoming foot tech startup which brings close Home-chefs and Customers craving for homemade food using an expansive delivery network. Responsible for onboarding chef partners by organizing social media campaigns, roadshows and promotional corporate events. Increase the corporate client list by rigorous marketing campaigns.
•  Monitored weekly supply from existing chefs to reduce wastage.
•  Handled corporate customer orders(subscription based)and bulk orders.
•  Increased the reach of Masalabox to common people/corporate offices (road-shows, promotional events), to acquire more chef partners and increasing customer database.
•  Social media marketing to improve the online presence of a young startup.

Jun 2015 – May 2017 · 1 yr 11 mos · Bengaluru Area, India

• Living Off a Suitcase is a blog about my personal travel journeys, food tasting experiences, budget travelling ideas, tips for an Indian traveller, must see places that we explore and how to access the remotely connected tourist spots.

Oct 2014 – Sep 2015 · 11 mos · Bengaluru Area, India

• At Vineet Enterprises which is a wholesale, family-run textile business wherein being a traditional style setup my role was to increase the sales and brand visibility by using online promotions and sales.
•  Bridged the gap between offline sales and online e-commerce system.
•  Handled client lead generation, enquiries and payment cycle.
•  Support for existing clientele and other CSR activities.
•  Potential market research and planning for supply accordingly.

Aug 2012 – Jun 2014 · 1 yr 10 mos · Vadodara and Mumbai

• Responsible for the Life Cycle Management of a certain range of MCCBs manufactured in-house. This included product branding for catering to UAE market, design and development of a new range with enhanced features, IEC testing and application of Six Sigma and Value Engineering for the projects handled.
• Key Achievements:
•  Certified Associate Value Specialist (AVS), License Number: 201307442, SAVE International [July 2013 – July 2017]. Also, achieved annual targets of savings/ bottom line improvement using this technique
•  Was designated as the co-ordinator for Value Engineering of my project team.
•  In-depth knowledge of Pro-E, Corel Draw and JMAG.

Aug 2011 – Jul 2012 · 11 mos · Bengaluru/ Mumbai/ Vadodara

• Understanding of the diversity and magnanimity of Larsen & Toubro's various engineering divisions. Getting hands on experience of testing/assembling the products, I would be handling. Getting a feel of lifecycle management across the various products manufactured. Cross-learning and interactions. Basic understanding of Pro-E.

Jan 2011 – Mar 2011 · 2 mos · Vadodara Area, India

• Conducted my final year research and project publication under ABB Limited. Additionally i got an exposure to the functioning of Production function of Business unit of PPMV-DA.