Oct 2018 – Jul 2021 · 2 yrs 9 mos · Mumbai, Maharashtra, India

• Leading a team of 6 Account Managers to help acquire new SMB Accounts (250+ to 1000 emp) for Mumbai - Value Business (Business Notebooks/Desktops/Workstations/Accessories & Services)
• Ensure end to end sales closure with the Channel partners
• Plan & deploy marketing activities for SMB end customers
• Increase share of wallet for HP with Partners dealing with multiple OEMs

Apr 2018 – Sep 2018 · 5 mos · New Delhi Area, India

• Developing Social Media strategies
• Media buying
• PR interaction
• Spearheading communication strategies - both internal & external
• Increasing Brand visibility through participating in conferences
• Publishing technical articles, Advertisement
• Participation in trade shows

Oct 2013 – Apr 2016 · 2 yrs 6 mos

• Pricing & premiums for GI & Binding Wire for Pan India Distributors/Customers, Customer profitability, Develop Sales of Binding Wire by tapping newer channels, Identifying Sales trends and levers, End to end planning and execution for imported products, Annual business planning, Devising strategy for new brands/products, Long Term planning for GI Wires

Jun 2012 – Oct 2013 · 1 yr 4 mos

• Role Description: National planning and implementation of the promotional activities for Wire distributors
• Responsibilities:
• Annual & Quarterly planning for product promotion, Design and execution of Retailer/Contractor/Consumer level schemes
• Monitoring of the PPA activities & budgets carried out by the distributors
• New process planning for managing PPA re-imbursement centrally
• Visibility of Tata Wiron through print media in poultry, agriculture-related & infrastructure magazines; exhibitions such as Wires & Cable India etc.
• Work with agencies to get the creative/promotional items, manage tie-ups with external agencies like ITC e-choupaal
• Prepare monthly report for MD

Apr 2012 – Sep 2013 · 1 yr 5 mos

• 1) New Product Development – Fencing: PVC Coated Wires
• Developed and prepared the marketing mix for TSWD to enter new product category - PVC coated wires
• Identified and appointed new external converter
• Capex approval for internal machine
• Supply chain planning
• Pricing of the product for different regions
• Technical analysis and feasibility of the pvc granules
• This project was approved by corporate planning and executed for TSWD and has helped TSWD in adding a new product in the fencing basket
• 2) Fencing Solution
• To provide one stop-shop fencing solution to farmer/end consumer
• Understood the value chain of the farmer, studied international suppliers to understand their best practices, finalized the elements for fencing solutions
• Business modelling, customer segmentation, internal costing, marketing plan - rollout pilot in Kerala

Sep 2010 – Mar 2012 · 1 yr 6 mos

• Role Description: Sales & distribution of Wires in the 4 Northern states of Delhi, Himachal Pradesh, Jammu & Kashmir and Uttarakhand. Design and execute the marketing activities to promote the product in the new geographical territories
• Responsibilities:
• Deliver sales numbers for the 4 states, Distributor Selection, Value Management in Galvanized Wires (VMGW), Design Recommended Consumer Price (RCP) for Binding Wire, Market activations – haats, melas, exhibitions and canopy campaigns, Web and SMS marketing, Product Quality issue resolution

Apr 2009 – Aug 2010 · 1 yr 4 mos

• Role Description: Unit Lead for implementing Hospital Management System at rural locations of Tata Steel Hospitals.
• Tools & Technologies: Oracle 10g/9i/6, Oracle Forms & Reports 6, Sql Plus, Postgres
• Responsibilities:
• Lead a team of 6 outsourced employees, Interact with Doctors/hospital staff for requirement gathering/enhancements, Devise different strategies for making HMS multilocational, Performance Analysis (SQL Trace, tkprof, SQL Advisor), Daily Management implementation, Migrate Application from Oracle 4.5 to Oracle 10g (Forms & Reports), Create New E-Learning Demo & Website for HMS Rollout at out locations

Aug 2004 – Feb 2009 · 4 yrs 6 mos · Mumbai

• Role Description: Off-shore and On-site Database Design/Development/Administration in Banking domain for clients SBI Capital (Mumbai), Grasim Industries (Mumbai), American Express (Gurgaon), Barclays (Portugal).
• Tools & Technologies: Oracle 9i/8i, Oracle Forms & Reports 6, Sql Plus, DB2, VB, MS Sql Server 2000, Crystal Reports
• Responsibilities:
• Requirement Gathering, Client Interaction, Database Design, Front end Design, Data Migration, Data Administration, Report Design, Change Management