Vishwas Anand — Performance Marketing Manager

Vishwas Anand is a world record holder, international multi-award-winning marketing leader, and Forbes author working as Marketing Strategy and Activation - Management Consulting Manager (AVP) at Accenture Strategy & Consulting (Winner – Champions of the Quarter FY 25 Awards: ‘Above & Beyond’ and 'Innovation Pioneer'). He holds an MBA from IIM-Kozhikode, is a jury member for international awards, keynote speaker at conferences, and top-rated Udemy Masterclass Instructor. He has been at the forefront of content marketing transformations for Fortune 500 companies: set up a new content council at Schneider Electric for a content factory model and led the Content as a Service (CaaS) team to win the Global Brand to Order Award, built thought leadership marketing at Infosys for scaled, centralised marketing operations with content op model platform design appreciated by Infosys co-founder Nandan Nilekani, and created a first-of-its-kind Infosys Insights Store (ranked #1 Sales app) to name a few. Vishwas Anand is a distinguished honoree of multiple international awards: Top 25 Innovators across the Asia Pacific in Marketing and Communications by The Holmes Report (Class of 2019, one of 4 Indians) alongside luminaries like former New Zealand PM Jacinda Ardern, B2B Industry Contributor of the Year by B2B World Summit, BW Businessworld 40 under 40, Sparkies 2022 Awardee, Top 100 Influential Indians by Fox Story India, Marketer of the Year 2020-21 by Global Choice Awards, Communications Professional of the Year 2020-21 (Stevie®) at The International Business Awards, among “The Greatest Marketing Influencers" by ET Now and The World Federation of Marketing Professionals, JAPAC's Top 13 Content Moguls by CMS Asia 2019, among the “Most Influential Content Marketing Professionals" by the World Marketing Congress, LinkedIn Content 50 among others. Vishwas is a jury member for the DMA Asia and Asia Pacific Stevie Awards, guest lecturer at IIMs, and a panel speaker at conferences: Oracle CMO Roundtable, World Marketing Congress, DMA Asia Annual Conference, BrightTALK among others. Vishwas has written white papers and articles for leading publications: Forbes, Tech in Asia, Finextra, Banking Frontiers, Retailer Magazine, to name a few.Vishwas has been interviewed as: the Voice of Content Marketing for the Digital Dexterity Report 2019, a Thought Leader for the Red Book of Content Marketing 2018, a Brand Master by the Hindustan Times and so on.

Stackforce AI infers this person is a Marketing and Content Strategy expert in the Consulting and Technology sectors.

Location: Bangalore, Karnataka, India

Experience: 13 yrs 7 mos

Skills

Digital Marketing
Content Strategy
Content Supply Chain
Content Marketing
Thought Leadership

Career Highlights

World record holder and multi-award-winning marketing leader.
Led content marketing transformations for Fortune 500 companies.
Keynote speaker and jury member for international awards.

Work Experience

Accenture

Marketing Strategy & Activation - Management Consulting Manager (AVP), Strategy & Consulting (1 yr 9 mos)

Schneider Electric

Content Marketing Strategy & Operations Excellence Leader (General Manager) – Global Marketing (1 yr 10 mos)

Infosys

Content Marketing & Communications Lead, Infosys Knowledge Institute (3 yrs 7 mos)

Aspire Systems

Global Head of Content & Corporate Marketing (3 yrs 6 mos)

Senior Marketing Consultant (1 yr 7 mos)

Aditi Technologies

Software Engineer (1 yr 8 mos)

Provoking Hearts and Minds

Writer and Poet (5 yrs 2 mos)

Education

Master of Business Administration (MBA) at Indian Institute of Management, Kozhikode

Bachelor of Engineering (B.E.) at The National Institute Of Engineering, Mysore

ICSE at St. Joseph's Boys' High School

Vishwas Anand

Performance Marketing Manager

Bangalore, Karnataka, India13 yrs 7 mos experience

Highly StableAI Enabled

Key Highlights

World record holder and multi-award-winning marketing leader.
Led content marketing transformations for Fortune 500 companies.
Keynote speaker and jury member for international awards.

Stackforce AI infers this person is a Marketing and Content Strategy expert in the Consulting and Technology sectors.

Contact

Skills

Core Skills

Digital MarketingContent StrategyContent Supply ChainContent MarketingThought Leadership

Other Skills

BloggingComtent DeisgnConsultingContent AuditContent AuditingContent GovernanceContent ManagementContent Management Systems (CMS)Content Op ModelContent Op Model DesignContent OperationsContent SolutioningContent TaggingContent TaxonomyContent Transformation

About

Experience

13 yrs 7 mos

Total Experience

2 yrs 11 mos

Average Tenure

1 yr 9 mos

Current Experience

Accenture

Marketing Strategy & Activation - Management Consulting Manager (AVP), Strategy & Consulting

Aug 2024 – Present · 1 yr 9 mos · Bangalore Urban, Karnataka, India · Hybrid

Part of the GN Song Marketing Transformation team driving marketing strategy and activation across the marketing value chain. Winner – Champions of the Quarter FY 25 Awards (‘Above & Beyond’ and 'Innovation Pioneer')
Developed the go-to-market strategy and capability framework for the new content activation offering, including outreach, proposal development, and global enablement for content transformation and management
Designed and implemented intelligent content supply chains powered by GenAI—reducing time-to-market, enabling modular reuse, and eliminating workflow inefficiencies across siloed systems.
Advised a Fortune 500 global pharma client on content supply chain readiness, assessing 150+ enablers to define a future-state activation blueprint across digital channels.
Partnered with a leading Irish multinational to architect a high-velocity Content Engine, aligning people, processes, and platforms for sustained marketing agility.
Led discovery workshops to uncover user needs and inform actionable content strategies, enhancing targeting and relevance across the marketing funnel.
Conducted large-scale content audits and taxonomy redesign, resolving redundancies and unlocking content discoverability with refined classification models.
Created POVs, assets, and championed GenAI accelerators to scale delivery and support client transformations across industries.
Leading the global marketing reinvention campaign leveraging Generative AI across key markets.
Program-managed content modules within Accenture’s proprietary platform, delivering modular, end-to-end content operations at scale.
Drove value casing for GenAI-powered content automation, quantifying cost savings, scalability, and operational ROI to influence strategic investment.
Led and mentored cross-functional teams, fostering collaboration across strategy, digital marketing, and experience design.

Digital MarketingManagement ConsultingContent MarketingContent StrategyContent TransformationContent Supply Chain+27

Schneider electric

Content Marketing Strategy & Operations Excellence Leader (General Manager) – Global Marketing

Sep 2022 – Jul 2024 · 1 yr 10 mos · Bangalore Urban, Karnataka, India

Led content marketing transformation for the world’s most sustainable corporation (Time & Statista, 2024), driving operational excellence, storytelling consistency, and global scalability across the content ecosystem.
Led global product content transformation through Content as a Service (CaaS), managing a 6-member team to deliver 2X product range output, a 396% lift in conversions, and a 1,110% spike in attractiveness across 60+ countries. Enabled scalable CMS-PIM automation and multilingual content delivery—earning the Brand to Order 2023 global award.
Established and chaired Schneider’s Content Council, defining the thought leadership vision and implementing a unified “single content factory” model to align global themes (e.g., Next Gen Automation, Electricity 4.0, and Sustainability) across marketing streams.
Designed a future-ready content taxonomy to support seamless web migration from legacy to reimagined digital experience, enhancing discoverability, governance, and alignment with customer journeys.
Drove a unified content experience across Schneider Electric by mapping content journeys to consumer behaviors, aligning them with CDP use cases to enable personalized, data-driven engagement at scale.

Digital MarketingContent ManagementContent MarketingContent StrategyContent OperationsComtent Deisgn+14

Infosys

Content Marketing & Communications Lead, Infosys Knowledge Institute

Feb 2019 – Sep 2022 · 3 yrs 7 mos · Bangalore

India’s first external hire into Infosys Knowledge Institute, the thought leadership and research arm conceptualized by co-founder Nandan Nilekani. Inaugural recipient of the Knowledge Institute's Domain Maestro Award for my contribution to thought leadership marketing, and a Brand Ambassador for the ‘My Infosys Story’ initiative. Key projects:
Redesigned Infosys’ publishing model, shifting from a traditional waterfall approach to an agile content op model platform—presented to Chairman Nandan Nilekani for enterprise-wide adoption.
Led the end-to-end redesign of the thought leadership website, transforming it into a flagship destination for insights with a modern, user-centric experience.
Built Infosys’ first thought leadership app, delivering personalized, service- and industry-specific insights—ranked #1 among peer apps with over 100,000 users.
Launched the Infosys Insights Store, a centralized repository with 1,000+ curated insights across sectors, powered by tagging intelligence and thematic organization.
Developed an enterprise-wide tagging framework, standardizing metadata across Infosys.com to improve content discoverability, SEO, and navigation.
Partnered with the Sales Effectiveness function to embed personalized insight into account-based marketing, enhancing CXO engagement and deal influence.
Launched Infosys’ first thought leadership newsletter from the Knowledge Institute, reaching over 80,000 strategic client and prospect accounts globally.
Built an executive dashboard for content performance telemetry, surfacing engagement KPIs for leadership-level decision-making.
Represented Infosys at global thought leadership forums, including presenting the Digital Radar Report (featured at the World Economic Forum 2019) at the CII India Innovation Summit to co-founder Kris Gopalakrishnan and other dignitaries.
Published thought leadership assets across Retail, Banking, CPG, and Logistics.

Digital MarketingMarketing and CommsThought LeadershipContent MarketingMarketingThought Leadership Marketing+14

Aspire systems

2 roles

Global Head of Content & Corporate Marketing

Promoted

Aug 2015 – Feb 2019 · 3 yrs 6 mos

Led enterprise-wide content marketing and corporate branding, building Aspire’s thought leadership engine from the ground up and driving a 700% surge in new visitor growth. Served as brand custodian and strategic advisor across digital campaigns, content innovation, and executive communications.
Headed the content marketing and thought leadership function, managing a team of 8 analysts and delivering 700+ thought leadership assets across paid, owned, and earned channels—spanning blogs, whitepapers, videos, brochures, and case studies.
Drove 700% increase in blog traffic, establishing a scalable, SEO-optimized content engine covering BFSI, Retail, Healthcare, Education, Telecom, and Logistics domains.
Spearheaded Aspire’s corporate branding efforts, collaborating with the CEO on brand positioning, website experience, and marketing collaterals to ensure consistent messaging and executive alignment.
Launched Aspire’s thought leadership practice, embedding content strategy across service lines and digital transformation narratives—recognized for co-creating Aspire’s proprietary Digital Transformation Framework.
Led multi-channel campaigns such as Millennial Banking, Phygital Retail, and Digital Transformation, aligning thought leadership content with buyer journey stages to influence lead generation and conversion.
Managed content syndication programs with leading B2B IT publishers, expanding reach and thought leadership visibility in global markets.
I was recognized by the marketing fraternity: awarded one of the “Greatest Marketing Influencers”- ET NOW and The World Federation of Marketing Professionals, One of Asia’s “Most Influential Content Marketing Professionals”- CMO Asia, India’s Top 50 Content Marketing Leaders- LinkedIn Content 50 among others.

Content Operations

Senior Marketing Consultant

May 2014 – Dec 2015 · 1 yr 7 mos

Worked with the CEO on corporate development: Strategic consulting through analysis of business growth opportunities and brand strategy development
Orchestrated B2B marketing campaigns as Senior Marketing Consultant, developing go-to-market strategies for Enterprise Solutions, Cloud, Testing, and Digital Services.

Aditi technologies

Software Engineer

Oct 2010 – Jun 2012 · 1 yr 8 mos · Bangalore

Responsible for software development of digital technologies for numerous projects - Mobile portal development, SharePoint and .NET Applications
Worked closely with stakeholders- Clients, Project Managers, Business Analysts, Quality Assurance for Continuous Delivery of applications from Conceptualization to Launch

Provoking hearts and minds

Writer and Poet

Mar 2007 – May 2012 · 5 yrs 2 mos

Vishwas Anand is a published poet and writer. He wrote a column for the digital section of The Washington Times and his poems have been published in journals: The Copperfield Review, The River, The Nexuss, Four and Twenty and featured in online websites like One Shot Poetry, Jingle Poetry, Poets United. Awarded ‘POEM OF THE WEEK’ at Jingle Poetry for his poem: Stilling Journey. He is also an Ezine Articles Expert Author.