May 2022 – Feb 2023 · 9 mos

• Led a team of 5 members to manage partnerships with 100+ Micro VCs, 500+ Accelerators & Incubators, Universities, Co-working spaces and B2B Startup Orgs.
• Led the GTM for Web3 vertical for AWS in India organizing a 4 city roadshow engaging 600+ web3 startups in India.

May 2021 – May 2022 · 1 yr

• Led the Developer marketing strategy for APJ region. Created an APAC level Developer program engaging 80k+ net new developers across the region and also re-activating 200k developers in Marketo by a digital nurture program.

Apr 2020 – Aug 2021 · 1 yr 4 mos

• Led the Marketing Startegy for Startup Business in India for AWS as part of the Start-up Leadership team. Generated $150M ARR for the business during this tenure by creating bespoke marketing programs across Fintech, Gametech, Healthtech, Agritech and other key verticals.

Jan 2019 – Apr 2020 · 1 yr 3 mos

• Led the marketing for AWS Startups Business in India organizing 4+ Startup days, Interviewing 30+ Founders as part of Startups on Air, Creating 60+ customer references, Organizing 20+ Webinars, 30+ Startup events leading to a pipeline of $50M in ARR.

Jan 2018 – Jan 2019 · 1 yr

• Scaled the AWS Developer community in India from 2 cities to 12 cities with a member base of 50k developers
• Generated a pipeline of $3.8M in Year1 by crafting compelling developer-specific messages and content (videos, customer success stories, demos, whitepapers, presentations, how to guides etc.) to fuel AWS digital marketing engine hosting 16+ webinars, 4 AWS Dev Days and 20+ Developer meetups.

Jul 2016 – Jan 2018 · 1 yr 6 mos · Bengaluru Area, India

• I led the branding, digital marketing and demand generation teams at CSS Corp. Worked with a core team of 7 members reporting to me and extended team of Agency.
• Revamped the Inbound marketing engine and delivered 50% growth in Inbound leads(contact-us leads). One of the converted lnbound leads was worth $3.6million ARR from a leader in media space. Overall pipeline added from Inbound marketing was $20million ARR.
• Created multiple content marketing assets like blogs, whitepapers, case studies, video customer testimonials, animated product videos for AI chat bot and crafted the video marketing strategy. Content marketing efforts led to increase in assets downloads by over 150% and added to the $ pipeline.
• Migrated the marketing automation tool to Hubspot from Act-On to focus on Inbound in record time and without any disruption in SEO rankings.
• Launched email campaigns including drip campaigns for multiple services and products. One of the campaign which consisted of a tool about recent US regulation resulted in 45% open rate, 70% click through rate and 13 opportunities worth $2million ARR and penetration into big US accounts.
• Migrated website from Drupal CMS to WordPress CMS without any loss of organic rankings that led to better conversion rates.
• Framed the optimization strategy and created a continuous model with up-gradation of content to deliver personalization on the website leading to 50% increase in Inbound leads using multiple tools along with Hubspot.
• Implemented an active SEO strategy, social media strategy for the company along with influencer marketing initiative to get mentions on Forbes etc. Multiple paid campaigns executed on Google Adwords and LinkedIn to deliver on the overall $100mn pipeline marketing goal.
• Executed multiple events in the US region including the 1st ever CXO round-table around Cloud computing in NY which resulted in $4mn pipeline.
• Created the Account based marketing framework for top accounts.

Dec 2014 – Jul 2016 · 1 yr 7 mos · Hyderabad Area, India

• Cigniti Technologies is world's 3rd largest independent software testing services company. I managed various marketing activities at Cigniti like:
• Supporting Planning and execution of North America Marketing initiatives for Gallop Solutions, unit of Cigniti
• Monitoring and analyzing market trends, studying competitors' products and services and explore ways of improving existing products and service offerings, and increasing profitability
• Identifying target markets and developing strategies to communicate with them
• Preparing and managing marketing plans and budgets
• Managing the production of promotional material and responsible for marketing collateral development by interfacing with competency teams for offerings, messaging and communication
• Producing reports to monitor results on various touch points like Digital, Events, Webinars etc.
• Presenting findings and suggestions to company directors or other senior management
• Responsible to collect market data and transform to relevant information in support of the business owners’ initiatives
• Social Media/Online marketing – Website maintenance, SEO, SEM and PPC campaign management, Google Analytics etc to meet the digital marketing goal & bjectives
• Customer relationship management through Account Based Marketing activities, Newsletters and Testimonials
• Driving organization’s thought leadership initiatives through collaboration with industry forums, Whitepaper and point of view publishing
• Event management for global events, Roadshows, Webinars, Meetups etc
• Support and leverage Analyst Relationships for Cigniti - Gartner, Forrester and Nelson Hall
• Manage and maintain relationship with more than 30 partners mostly tool vendors and leverage them to get more leads
• Strategic Partner Management and Relationship building
• Joint Events and Webinars with Partners

Dec 2014 – Jul 2016 · 1 yr 7 mos · Hyderabad Area, India

• Managed various partner marketing and analyst relations activities at Cigniti Technologies.
• Support and leverage Analyst Relationships for Cigniti - Gartner, Forrester and Nelson Hall
• Manage and maintain relationship with more than 30 partners mostly tool vendors and leverage them to get more leads
• Strategic Partner Management and Relationship building
• Joint Events and Webinars with Partners

Jun 2011 – Nov 2014 · 3 yrs 5 mos · Greater Hyderabad Area · On-site

• Technology outfit which aimed at releasing cool products in the market.
• Started with suprmrkt dot in (Comparison and Grocery delivery platform. Partnered with Dmart, Metro. Was a bit early to the market and the margins were low, so shut that down)
• Launched suprgym dot com (Gym aggregation platform with concept of 1 day pass). Tied up with 50+ gyms and raised money. Decided to shut it due to less potential in Indian market at that time.

May 2009 – Nov 2014 · 5 yrs 6 mos · Hyderabad Area, India

• Overall Idea and launch of the venture in partnership with Govt. of AP and Hyderabad City Police
• Managed Sales team & Account management team of 15 members
• Product Management for launch of new products and services
• Strategic partnerships to enhance the overall sales and marketing strategy. Forged relationships with FAPCII, APNA (Hospital Association) and APREDA (Real Estate Association)
• Responsible for formulating and implementing innovative online sales strategies
• Pivotal in developing and implementation of annual marketing plans that resulted in consistent sales increases of 100% YoY in a nascent industry
• Managed the Hyderabad Traffic Police FB Page as part of CSR. Generated 200,000+ likes
• Responsible for Content creation and management: content marketing and Interaction with users for community engagement
• Development of B2C, B2B and strategic tie-ups for increased sales
• Leading Digital Marketing initiatives for all new launches and websites
• Managing Social Media strategy for Brand
• Responsible for formulating and implementing innovative sales strategies.
• Managed trends in business for continued improvement
• Identifying and Developing New customers for products and services.
• Identify marketing opportunities, direct marketing, and new project development.
• Executed gap analysis against proposed technologies. Moved from Data center model to AWS Cloud way back in 2012

Jul 2008 – Apr 2009 · 9 mos · Gurugram, Haryana, India · On-site

• Part of the Search Engine team for verticals - real estate and videos. Worked on tools like Termite and Crawzall.

Nov 2007 – Apr 2008 · 5 mos · Gurugram, Haryana, India · On-site

• Worked on the implementation of CashEdge products like Online Money Movement(TN) and Small Business Suite for leading financial institutions such as HSBC, Bank of America, CITI, Wachovia, Country Wide, WT, Capital One, and Credit Union One including risk assessment and framing rules and ACH processing.

Sep 2005 – Nov 2007 · 2 yrs 2 mos · Bengaluru, Karnataka, India

• Certified Business Analyst (Insurance) from Wipro and worked with clients like General Motors, Nationwide Insurance, Walmart and HP, ACS-US Health federal department.