Dec 2022 – Jun 2024 · 1 yr 6 mos · San Francisco, California, United States

• Leading at the intersection of tech, creativity, and community to bring Creator & Brand partnerships to market. Supporting creators & brands to design, mint, and showcase branded digital collectibles that provide direct access to their community, enable unique experiences, and unlock channels for monetization. Overseeing marketing and collaborations with like-minded tech, media, and entertainment partners.

Dec 2017 – Present · 8 yrs 4 mos · San Francisco Bay Area

• I help founders, creators, brands and investors capture attention and rally community by clarifying what they’re selling, what to say, where to show up, and how to build real engagement that converts into growth, trust, and long-term value.
• I’m a trusted source for investors, agencies, and companies looking to spot standout founders and businesses early across media, creators, and technology.
• Selected work and outcomes include:
• Gabby Reece + Laird Hamilton
• Developed an integrated content, distribution, and partnership strategy to evolve two iconic personal brands. The work has already driven 99%+ growth in social views and set the foundation for new media and product initiatives.
• BRIDGE Summit (Abu Dhabi)
• Curated speakers across 7 tracks for a global summit convening heads of state, platform leaders, journalists, creators, and investors. Designed conversations at the intersection of media trust, entertainment, and geopolitics to support a global platform.
• 1 Billion Followers Summit
• Curated and produced the Tech track for the world’s largest creator economy summit which defines the future of influence and distribution.
• Kabbage
• Designed and launched a community-first brand strategy, transforming the company from transactional marketing to an engaged ecosystem of small business owners, achieving 60%+ engagement within three months.
• BlueRun Ventures
• Built a founder education and insight platform for the venture fund, combining live programming with research to inform investment strategy and portfolio support.
• Gennev
• Turned a single NBC TODAY appearance into a sustained creator-led campaign, increasing social awareness by 20x and launching always-on live programming for the digital health startup.
• We Are All Human Foundation
• Launched Global GoalsCast, reaching #1 in its Apple Podcasts category within one month, and conceived and produced a “Power of Podcast” convening during the World Economic Forum.

Nov 2016 – Oct 2017 · 11 mos · Palo Alto, CA

• Oversaw complete re-brand and re-launched this social media network platform, growing the company by 30% month-over-month within three months.
• Results achieved:
• Established customer community; inspired growth and engagement through customer stories using social media, email, ads, videos, and events.
• Listened to customers and shared insights with the product team to drive product roadmap.
• Devised a customer acquisition strategy in new verticals with VP of Growth.
• Boosted company exposure and awareness by attaining speaking engagements at marquee events including the Vanity Fair Founders Summit, Mobile World Congress and securing a featured role within an Amazon documentary on entrepreneurship.
• Examples of successful Mighty Networks include:
• + Gretchen Rubin's Better: https://www.betterapp.us/ A deep interest network for people who want to improve their lives.
• + Beyond Type 1: https://community.beyondtype1.org. A deep interest network for people impacted by Type 1 Diabetes
• + Hairbrained: https://www.hairbrained.me. A deep interest network for craft hairdressers

Jun 2014 – Oct 2016 · 2 yrs 4 mos · San Francisco Bay Area

• Strengthened the product design manufacturer’s brand awareness through marketing strategies and content management. Restructured the staff and management of this cross-matrix, global marketing team which included content creators, creative directors, and three PR agencies.
• Founded the company’s Content Lab resulting in growth of the company’s social channels by over 300% and the launch of the industry’s first weekly hardware industry newsletter. Worked on all internal divisions: PCH Lime Lab, PCH Start-ups, Highway 1 Accelerator, and FAB.com e-commerce site for design products.
• Results achieved:
• Raised money and PCH’s credibility with startups. Launched successful crowdfunding for five startups. Guided Primo Toys to become Kickstarter’s #1 ed-tech project.
• Identified and developed partnerships with thought leadership events such as Refinery29’s CES TechSalon and SXSW for PCH executives. Resulted in major new clients including L’Oreal.
• Grew startup Highway 1 Demo Day attendance by 400% by building community with angel and seed stage investors.

Mar 2011 – Feb 2016 · 4 yrs 11 mos · San Francisco Bay Area

• Provided the company with partnership, marketing and product guidance. I am a roll-up-the-sleeves and make stuff happen type of Advisor.

Oct 2009 – Jun 2014 · 4 yrs 8 mos · San Francisco Bay Area

• Co-founded and managed a boutique social marketing agency. Clients included top brands such as The Hearst Corporation, Linkin Park, The Global Fund, Sheryl Sandberg’s Lean In Foundation, and more. Led business development and oversaw client engagements. Developed social media strategies, managed social media accounts, and educated clients on marketing tools and analytics.
• Results achieved:
• Spearheaded innovative, strategic marketing collaborations with Facebook, Instagram, Twitter, and other top technology companies that enhanced client’s social channels and revenue.
• Partnerships created brand awareness for the agency and resulted in coverage in Fast Company, Billboard, and speaking engagements at SXSW, MIDEM, and WOMMA.
• Drove vision, hiring, and strategy by defining company values through collaboration with the team.

Jun 2008 – Apr 2009 · 10 mos

• Founded the Strategic Relationships team which launched and managed the growth of over 300 entertainment and branded showcase social networks on Ning such as The Ellen DeGeneres Show, 50 Cent's Thisis50, and The Twilight Saga.
• Results achieved:
• Created unique partnerships with Telepictures Productions, The Collective talent management firm, and The San Francisco Symphony.
• Recruited and managed a remote team in New York and Los Angeles.
• Evangelized Ning in the press and as a speaker at conferences such as SXSW, and Media Bistro’s UGCX.
• Provided guidance on community management, product, marketing and public relations.

Jul 2007 – Jun 2008 · 11 mos

• Founded Ning’s Strategic Relationships team, which launched and managed over 300 branded social networks including The Ellen DeGeneres Show, 50 Cent’s This50, The Twilight Saga and The Ellen DeGeneres Show. Promoted from Director of Strategic Relationships after a year.

May 2005 – Jul 2007 · 2 yrs 2 mos

• Identified partnerships with early-stage startups such as YouTube, Twitter, and Facebook, before our competitors. This created new product and marketing opportunities.
• Results Achieved:
• Responsible for the company’s digital investment activities and outreach to the venture capital community.
• Structured joint ventures with content partners.
• Deal liaison to the Warner Music International Europe Business Development team.

Mar 2000 – May 2005 · 5 yrs 2 mos

• Managed and evaluated investment deals for this Venture Capital firm. Sourced deals, tracked deal flow process, conducted due diligence, and provided feedback to the partners on investment decisions.