Adele Revella

Founder

Seattle, Washington, United States40 yrs 1 mo experience

Highly Stable

Key Highlights

Pioneered the industry-standard buyer persona framework.
Extensive experience in B2B and B2C marketing strategies.
Proven track record in training and workshops for marketers.

Stackforce AI infers this person is a Marketing Strategist with deep expertise in Buyer Persona methodologies.

Contact

Skills

Core Skills

Product MarketingMarket Research

Other Skills

B2B MarketingBusiness StrategyBuyer Persona FrameworkBuyer Persona StudiesCRMCompetitive AnalysisConsultingContent MarketingCustomer Relationship Management (CRM)Demand GenerationDirect MarketingE-commerceEmail MarketingEmployee TrainingGo-to-market Strategy

About

Too often, personas are fictitious characters that merely reinforce misguided, internal thinking– it’s a huge waste of time. We’re here to change that with insight into what your potential customers need to know and experience before they will invest in your category and trust you to deliver the result they expect. Connect with me to learn more about how Buyer Persona Institute can provide the right service to fit your buyer persona needs. 📧 adele@buyerpersona.com

Experience

40 yrs 1 mo

Total Experience

5 yrs

Average Tenure

Current Experience

Buyer persona institute

2 roles

Founder, Retired (LinkedIn doesn't have that option under employment type)

Mar 2022 – Present · 4 yrs 1 mo

CEO & Founder of Buyer Persona Institute

Apr 2010 – Mar 2022 · 11 yrs 11 mos

We are the authors of the 5 Rings of Buying Insight, the buyer persona framework that is the industry standard for B2B and B2C buyers of medium-to-high consideration products, services and solutions.
Our unique methodology allows marketers to understand how, when and why buyers make the choices they want to influence. This differs dramatically from many approaches to buyer personas that simply describe the person.
Our services include buyer persona studies for clients who want to outsource this research, training for marketers who choose to conduct their own interviews, and hands-on workshops to ensure that our clients use their buyer personas to achieve effective messaging, content marketing, and sales alignment.

Buyer Persona FrameworkBuyer Persona StudiesTrainingWorkshopsMessagingContent Marketing+3

Pragmatic marketing

Instructor and Author of Effective Product Marketing seminar

Jan 2001 – Apr 2010 · 9 yrs 3 mos

Hologix

Vice President Marketing

Mar 2000 – Dec 2000 · 9 mos

eCommerce software company -- dissolved

Netpro computing

Vice President Marketing

Jan 1997 – Mar 2000 · 3 yrs 2 mos

Network management software -- sold to Quest in 2008

Dsi technology escrow

2 roles

Senior Vice President Sales and Marketing

Jan 1993 – Jan 1997 · 4 yrs

Software escrow services -- sold to Iron Mountain in 1997

Vice President Marketing

Jan 1990 – Jan 1993 · 3 yrs

Marketplace research and communications

Owner

Jan 1987 – Jan 1990 · 3 yrs

Technology industry marketing strategy, messaging and public relations

Regis mckenna, inc

Account Executive

Jan 1986 – Jan 1987 · 1 yr

PR and marketing agency that represented every technology company that mattered during the 80's, including Apple. I was on the Intel account, working with their embedded controller division.

Informatics general corporation

Western Regional Manager

Jan 1982 – Jan 1986 · 4 yrs

Third largest software company in the world at this time. I worked for the division that sold legal time and billing software. The company was sold to Sterling Software in 1985 in the first-ever hostile takeover of a public software company.