Oct 2022 – Present · 3 yrs 5 mos

• Venture Lane Studio helps B2B software startups find real traction and repeatable success. They transform early stage B2B software companies with outstanding potential into growth stage ventures through a bespoke 3.5 month program, a proven methodology from experienced entrepreneurs, and a world class support network of peer founders and mentors.
• https://theventurelane.com/studio/

Jan 2020 – Present · 6 yrs 2 mos · Greater Boston Area

• Product Marketing Alliance was founded in March 2019 and has since evolved into the world’s biggest product marketing community. Their Slack channel and meetups unite 1,000s of PMMs all over the world and their mission is very simple: to promote and elevate the role of product marketing.
• I am honored to be one of their Ambassadors and help drive forward and increase the impact of product marketing.

Jul 2019 – Present · 6 yrs 8 mos · Greater Boston Area

• CLIENT LIST: MyStudio, Xplor Recreation, Traumasoft, Delta AI, REVIEWS.io, Boost (clearer.io), Mariana Tek (Xplor Technologies), Elastic Path, Field Edge (Xplor Technologies), Modern Health, MentorcliQ, Grammarly, Axios HQ, Folloze, Lusha, Wevo, RevenueBase, Bitly, Envoy, Terrain Analytics, Teamwork, Catalant, PatientPop, WordpressVIP, AceUp, Meya.ai, Jahia, SmartVault, Goldcast, Macro.io, WeGift
• I am bringing my 10+ years of product marketing expertise to organizations who are either starting to build their product marketing foundation or grow it. I work with a range of companies from early stage technology startups to larger organizations.
• CORE COMPETENCIES: Product/Market fit programs (persona work, beta programs, etc), Positioning & Messaging, Sales Enablement, Customer Stories, Product Launch frameworks & planning.

Feb 2019 – Present · 7 yrs 1 mo · Greater Boston Area

• Mentoring companies in the Techstars Boston program. Have served as a lead mentor for: Ediphi, K'ept Health (DC), Speakbox, Pluto, AmorSui.

Mar 2017 – Apr 2017 · 1 mo · Greater Boston Area

• Instructor in the Digital Marketing Track. Received "Student Choice Award" for the entire Digital Marketing track.
• Developed and taught a new course for the track: "6 Keys to a Successful Product Launch."
• Sections included:
• Market Sizing & Opportunity
• Positioning & Messaging
• Product Goals
• Go to Market Planning
• Campaign execution
• Launch day

Jun 2014 – Aug 2015 · 1 yr 2 mos · Boston

• Developed a consistent positioning and messaging strategy for the Aquent business and ensured we spoke in a similar voice across our various marketing channels.
• Built a comprehensive and systematic marketing plan for Aquent that aligned with both research, sales team insights, as well as product plans/enhancements.
• An advocate and go-to expert for the sales team/account directors around content, marketing materials, and engagement tools for them to share with their clients to increase business.
• Helped design and drive more strategic and organized research into the field, buyers, and their needs to get ahead of the market and then collaborate with the product teams for future service enhancements.

Jul 2012 – May 2014 · 1 yr 10 mos

• Developed and maintained consistent product positioning and messaging in-product and across all marketing channels to align across sales, support, marketing, and product.
• Led the GTM strategy, targeting, and positioning for our Social Media product suite including hitting and communicating high level KPI’s enabling marketing and sales functions to hit their specific goals
• Instrumental in the launch of our Social Campaigns product across the entire organization which resulted in over 150,000 sign ups within 18 months of the launch.
• Drove a price change that resulted in a 70% lift in conversion, a 4% increase in Customer Lifetime Revenue, 35% decline in attrition.
• Managed the GTM launch of our social media marketing services and in charge of scaling the product across the organization
• Conducted market research to improve the customer experience and ensured alignment between customer needs, the market opportunity and the short and long term product roadmap

Aug 2011 – Jul 2012 · 11 mos

• Constant Contact's leading email marketing, online survey and event marketing tools—supported by its expert personal coaching and support—help all types of small businesses and organizations create professional-looking email newsletters and insightful online surveys and begin a dialogue with their customers. Today, more than 450,000 customers worldwide trust Constant Contact to help them connect with their audience.
• As a member of Product Planning, I am conducting market, customer and competitive research around the Social Media market and the needs of small businesses.
• Also, assisting in the overall definition of product and concept requirements needed for implementing and launching new products/features at the company.
• Main Responsibilities include:
• Managing customer research projects working with external vendors and internal stakeholders - utilizing primary and secondary research methods
• Managing customer programs, i.e. semi-annual Customer Forums bringing in customers to gather input on future product and feature ideas
• Conducting research around Social Media; current and future market analysis
• On-going analysis of the competitive landscape delivered throughout the company via various presentations

May 2010 – Aug 2011 · 1 yr 3 mos

May 2009 – May 2010 · 1 yr

• Working on the 16 Week Summer Curriculum program development for 4th & 5th graders. Also working on establishing greater partnerships with After-School programs both locally and nationally.

Jan 2009 – May 2009 · 4 mos

• Coaching, leading and supervising four undergraduate students in a semester long consulting project with a non-profit organization, First Night Boston.
• Evaluating students in their development two times during the course of the project; at midterm and at completion.
• Ensuring collaboration and teamwork amongst the students.
• Developing semester long benchmarks and timelines based on the project scope.

May 2008 – Oct 2008 · 5 mos

Jan 2008 – Sep 2012 · 4 yrs 8 mos

• Advising for a small business consulting firm focused on growing small businesses through individual consulting, programs and presentations.

Sep 2007 – May 2008 · 8 mos

• Created new vehicles of promotion in viral marketing, Web 2.0, direct marketing resulting in over 400 attendees on October 2nd, 2008.
• Designed promotional materials for postings, viral marketing, and school announcements.
• Met regularly with school faculty and administration to plan outreach to alumni, prospective students, and current students.
• Contacted regularly and established relationships with students at business schools locally and nationally to encourage attendance at the event.; Part of an academically sponsored team based, yearlong project)
• Consulted for eCom Advisors to develop a marketing plan for KushCash, a business-to-business transaction company, to obtain share of the industry and command a market niche.
• Led a team in developing a marketing plan for a new product in mobile payment technology including market analysis, surveys, and focus groups.
• Conducted in-depth library research of the electronic payment industry including current market analysis of players, trends, and future potential.
• Wrote an online survey and distributed it to over 2,000 Babson Students to determine customer interest and preferences for the new payment service.
• Analyzed survey data in SPSS and used regression analysis, and correlations to assess the market size and potential.

Aug 2005 – May 2007 · 1 yr 9 mos

• Human Resources Administrative Analyst (2005- 2006)
• Managed company wide transition to a new standardized file system for over 500 centers and 16,000 employees.
• Conducted virtual training on new file system with Directors, Regional Managers, and Divisional Vice Presidents.
• Assisted in acquisition of 40 new employees, integrated new employees into company through workshops.
• Prepared 44 Affirmative Action Plans; trained Center Directors, Regional managers, and Divisional Vice Presidents on diversity.
• Parent Marketing-Parent Services Associate
• Promoted to Parent Marketing from Human Resources after one year.
• Led a team to revise parent outreach strategy, conducted direct outreach to potential new parents, followed up on parent requests.
• Managed registration and reservation processing for parents in the back-up child care division.
• Monitored consumer trends and reported results to the client services team.