Ashish Tiwari — CEO

I am a digital first marketer, practicing the amalgamation of brand marketing, technology, and data analytics. An enterprising professional, I come with 20+ years of corporate experience across consumer (FMCG/FMCD), telecom and new media domains. Since Aug 2022, I was headhunted to lead and envision a comprehensive Brand & Digital transformation strategy for Home Credit India. Here, I am instrumental in planning and executing seamless Brand and consumer experience using digital as a key medium for enablement & delivery, working closely with multiple strategic business units. Prior to this, I was working as CMO with Insurance Giant Generali's indian arm, where I led the comprehensive marketing & digital (Ecom & transformation) mandate for India Life Insurance business. Equipped with a Post Graduate Degree in Business Management combined with a digital and social media specialization from IIM, Bangalore; I have been associated with Vodafone India and HCL Infosystems managing brand communications and product/consumer marketing, evangelizing new media as the key driver of growth. A TEDx speaker, I have been a keynote panelist and jury member at iMedia, Ad:Tech, Modern Marketing Summit, Social Samosa, WoW Awards Asia et al. I am a lifelong learner and an avid reader. I constantly strive to be ahead of the curve by being abreast of new technologies in data mining, visualization software, and cloud computing. I am passionate about giving back to society and am a visiting faculty at IIMR, mentor to start-ups in video analytics, resource sharing, machine learning, and education. I like to de-stress with music and can be found bicycling with my iPod as a companion on Sunday mornings. Specialties: Digital | SEO | SEM | SMM | E-tail | Affiliate | Retail Branding | Events & Promotions | CRM | Product Management

Stackforce AI infers this person is a seasoned digital marketing leader with extensive experience in brand strategy and transformation.

Location: New Delhi, Delhi, India

Experience: 24 yrs 8 mos

Career Highlights

20+ years of experience in digital marketing.
Led brand transformation strategies for major companies.
Keynote speaker at industry-leading marketing events.

Work Experience

Home Credit India

Chief Marketing & People Officer (6 mos)

Chief Marketing Officer (3 yrs 3 mos)

Indian Institute of Management Rohtak

Visiting Faculty (1 yr 10 mos)

Future Generali India Life Insurance

Chief Marketing & Digital Officer (1 yr 4 mos)

Sr. Vice President - Marketing and Digital (2 yrs 2 mos)

Hero Cycles Ltd

Head - Digital and PR (1 yr 6 mos)

JACPL

Sr. Manager - CRM and Digital Marketing (1 yr 11 mos)

Vodafone`

Manager – Brand & Communication (4 yrs 2 mos)

HCL Infosystems Ltd

Manager - Product & Consumer Marketing (5 yrs 1 mo)

Bellset Entertainment Pvt. Ltd

Asst. Manager - Marketing Operations (1 yr 5 mos)

TARAhaat Information and Marketing Services Ltd.

Sr. Marketing Executive (3 yrs 5 mos)

Education

Chief Digital and AI Officer Programme at Indian School of Business

Leadership Development at INSEAD

Digital & Social Media Marketing at Indian Institute of Management Bangalore

MBA at LBSIM, Delhi

B.Sc. at Bareilly College Bareilly

Intermediate at Government Intermediate College

High School at TKIC

Ashish Tiwari

CEO

New Delhi, Delhi, India24 yrs 8 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

20+ years of experience in digital marketing.
Led brand transformation strategies for major companies.
Keynote speaker at industry-leading marketing events.

Stackforce AI infers this person is a seasoned digital marketing leader with extensive experience in brand strategy and transformation.

Contact

Skills

Other Skills

AffiliateCRME-tailEvents & PromotionsRetail BrandingSEMSEOSMM

About

Experience

Home credit india

2 roles

Chief Marketing & People Officer

Promoted

Sep 2025 – Present · 6 mos · Delhi, India

Responsible for creating a people and digital first brand to bring financial empowerment for Indians by enabling them to extract more from their life.

Chief Marketing Officer

Aug 2022 – Nov 2025 · 3 yrs 3 mos · Delhi, India

Responsible for creating a digital first brand to bring financial empowerment for new to credit consumers by enabling them to extract more from their life.

Indian institute of management rohtak

Visiting Faculty

Sep 2022 – Jul 2024 · 1 yr 10 mos · Rohtak, Haryana, India

Learning product and brand marketing afresh with young minds of India in the capacity of a visiting faculty.

Future generali india life insurance

2 roles

Chief Marketing & Digital Officer

Promoted

Mar 2021 – Jul 2022 · 1 yr 4 mos

Lead Brand, Engagement, PR and Digital for one of the fastest-growing Life Insurer.

Sr. Vice President - Marketing and Digital

Jan 2019 – Mar 2021 · 2 yrs 2 mos

Lead Digital, Brand and Consumer connect team to create a Phy-Gital organisation for today's consumer.

Hero cycles ltd

Head - Digital and PR

Jul 2017 – Jan 2019 · 1 yr 6 mos · India

Lead Digital Transformation across Hero group consisting of companies like Hero Cycles, Firefox, BSH (Sri Lanka), Avocet (UK), Hero Motors and OMA.

Jacpl

Sr. Manager - CRM and Digital Marketing

Aug 2015 – Jul 2017 · 1 yr 11 mos · Noida Area, India

Was responsible for Digital & Social Media, Data Analytics, Influencer Management, Trade Marketing, Consumer Communications and Activations.

Vodafone`

Manager – Brand & Communication

Jun 2011 – Aug 2015 · 4 yrs 2 mos · India

Major responsibilities
Ideate and execute annual brand plan & communication strategy with supporting budgets, innovative ideas, brand messaging for multiple media
Responsible for ideation, development and execution of marketing campaigns that includes mass media, PR, outdoor & on-ground consumer activations, retail visibility and new media like the internet and mobile
Manage creation of all marketing collateral & sales tools. Measure and report marketing campaign results
Consumer insight mining for new concept creation and gauging opportunities in the various market segments
Engage and galvanize with our target community through usage of PR, online and offline activations
Manage branding & communication consistency at 500+ branded retail stores, 80K+ retailers and 3k+ distribution partners

Hcl infosystems ltd

Manager - Product & Consumer Marketing

Apr 2006 – May 2011 · 5 yrs 1 mo · Noida Area, India

Lead marketing & product management of Desktop and ME laptops for consumer business - Pan India.
Notable Contributions:
Branding & Marketing
Launch of a new Notebook sub brand “ME” basis extensive market research prompting shift in addressable consumer market resulting in 1.9% market share gain.
Re-launch of a premium desktop brand “Beanstalk” targeting lifestyle and gaming segment, which got back HCL to premier desktop market giving access to 9% volume of high end market, increasing ASP by 3.1% and bottom-line by 1.8%, besides the positive imagery
Conceptualized & promoted ecommerce presence of computing business through www.hclstore.in. Generated business worth Rs 45 Cr+ per annum with profitability of >15%.
Promoted webstore using digital tools, Social media integration & back linking helping garnish GPR of 7/10.
Branding and promotions for “Digilife Stores”, retail chain of HCL, got CEO recognition award
Conceptualization, execution and implementation of iPod retail elements for iPod across India, covering 200+ outlets in 20 days, resulting in 20% increase of sales volume.
Implementation of value added services for iPod to position it differentially from grey market and also with other channels, resulting in HCL capturing 60%+ market share for all legal sales of iPod in India.
Return on marketing investments
Achieved over 30% reduction in Media costs (Print, Cinema & digital) to better ROI on marketing
Delivered 53% lower per contact cost, after ME launch through a better media mix for target audience – Youth.

Bellset entertainment pvt. ltd

Asst. Manager - Marketing Operations

Oct 2004 – Mar 2006 · 1 yr 5 mos · New Delhi Area, India

Lead customer account of eBay, during brand transition of Bazee to eBay, ensuring seamless platform & in-market transition with Buyers & Sellers promotions
Designed and executed Nokia’s various brand and sales promotion campaigns on pan India level. Managed one of biggest onground activation – “Nokia on wheels” connecting with >10.5L end users per month
Executed soft launches of GM’s car “Tavera” across 84 locations in 54 cities in 30 days time span, besides multiple CRM campaigns for GM to influence perception of customers regarding the Mileage of GM’s car "Optra"

Tarahaat information and marketing services ltd.

Sr. Marketing Executive

May 2001 – Oct 2004 · 3 yrs 5 mos · New Delhi

Drove digital penetration & created service backbone in rural India
Implemented customer referral promotion, increasing footfall by 200% & promoting the service in batches resulting in operating cost optimization
Executed innovative rewards based registration program that increased walk-ins by 400% and revenues through registrations by >80%