Jan 2022 – Present · 4 yrs 2 mos

• I coach current and aspiring Product Marketing Managers interested in refining their interview skills. Schedule time with me to practice and refine your interview techniques across 1/the STAR method, 2/behavioral & situational questions, and 3/highlighting your PMM projects and skills.
• I also coach PMMs on:
• Developing strong go-to-market plans
• Refining their critical thinking
• Improving their on the job problem solving skills
• Working across the organization
• Developing strong partnerships with cross-functional stakeholders
• DM me to learn more or to request a coaching session with me, or book with me here: https://www.rocketblocks.me/contributors/holly-watson.php

Mar 2021 – Jul 2025 · 4 yrs 4 mos · Austin, Texas, United States

• Leading innovations for new services across Amazon Q Business, a generative AI assistant.

May 2019 – Present · 6 yrs 10 mos

• Product Marketing Alliance was founded in March 2019 and has since evolved into the world’s biggest product marketing community. Their Slack channel and meetups unite 1,000s of PMMs all over the world and their mission is very simple: to promote and elevate the role of product marketing.
• Since their inception, they’ve been defining and debating the product marketing function and have published a number of industry-leading reports - like the State of Product Marketing and Product Marketing Salary Survey.
• “The community hasn’t just been an absolute wealth of knowledge and answers—it's a place of constant inspiration.” The epitome of PMA, summed up to a tee by one very happy member.

Nov 2018 – Mar 2021 · 2 yrs 4 mos

Jan 2017 – Nov 2018 · 1 yr 10 mos

• Highlight:
• Execute a go-to-market strategy which includes requirements definition and business alignment, systems development and configuration, data and systems coordination, communications, end user adoption, and training.
• Serve in an advisory and consultative role to teams and stakeholders on all project-related activities.
• Develop a communication strategy to ensure projects and progress is widely shared
• Summary:
• I work across functional teams to design the strategy for Sprinklr's go-to-market approach. This includes identifying product gaps, consumer needs, and market trends while mapping deliverables to a desired timeline. Our go-to-market strategy encompasses all teams including engineering, product marketing, sales, services, and success. I lead the creation of collateral for internal employee knowledge share, pre-sales consumption, and customer retention strategies.

Nov 2014 – Jan 2017 · 2 yrs 2 mos

• Highlights:
• Built a multi-channel communications strategy for one of the fastest growing unicorn start-ups in the world
• Manages the end-user communications to key stakeholders across the Fortune 500
• Collaborates with cross-functional department leadership to ensure customer adoption and satisfaction of our products and services
• Summary:
• Recognizing the importance of educating and advising the current customer base, I have developed marketing campaigns to increase retention and account portfolio size ($1 million+). Including NPS surveys, monthly product newsletters, and actionable insights, I work closely with multiple teams including Product, Marketing, Support, Success and Sales to create up-sell and cross-sell opportunities.

Sep 2012 – Nov 2014 · 2 yrs 2 mos · Austin, Texas Area

• Highlights:
• Lead the growth of the inside account management team
• Design print and digital material including emails, direct mail, B2B handouts, and landing pages
• Author of blog posts, website, emails, webinars, articles centered around the growing trend of the Age of the Customer
• Summary:
• This Austin based start-up allowed me to wear many hats across the company. As a self-starter and data analyzer, I was able to carve out a specific role developing the company’s marketing strategy. After managing the B2C vertical, I was presented with the challenge of elevating the B2B portion of the business. This granted me opportunities to write articles for and host industry webinars with Discover and CUInsights/CBInsights.

Nov 2011 – Sep 2012 · 10 mos · Austin, Texas Area

• Highlight:
• Analyze a customer’s situation through data driven sources such as Excel, and Salesforce
• Communicate clearly with all customers regarding their accounts.
• Showcase problem solving skills including decision making, time management and immediate prioritization of tasks.
• Use of creative thinking to optimize account structures and ultimately increase business revenue.
• Summary:
• Account Management roles are on the front-line with the customer base daily. I worked with over 500 insurance agents taking inbound calls. Quick thinking, empathy, and industry understanding were key to high-performance. This skill-set has become valuable throughout my career.