Craig Burnham

CEO

Raleigh, Durham, United States17 yrs 3 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Led global marketing for a $5 billion portfolio.
Transformed Webex branding and messaging.
Expert in SaaS product marketing and strategy.

Stackforce AI infers this person is a SaaS marketing leader with extensive experience in product strategy and customer advocacy.

Contact

Skills

Core Skills

Product MarketingMarketing Strategy

Other Skills

Account ManagementAccountingAnalyticsBrand DevelopmentBusiness Plan EvaluationBusiness StrategyEntrepreneurshipEvent MarketingInside SalesLead GenerationManagementMessagingPresentation PreparationProduct LaunchReal Estate

About

As the leader of Product and Solutions Marketing for Cisco's Webex, a $5 billion collaboration technology portfolio, my role is to communicate how our technology helps transform the Employee Experience and Customer Experience for some of the largest organizations around the world. Leading a global team of marketers, we focus on delivering powerful messaging, strategic positioning, and impactful product launches. Over the years at Webex, our team has completely changed the branding, messaging and positioning for Webex, making the brand more modern and relevant to the customers we serve every day.

Experience

Cisco

6 roles

Vice President of Product and Solutions Marketing

Promoted

Jan 2025 – Present · 1 yr 2 mos

Lead all Product & Solutions Marketing, Training and Customer Advocacy for Collaboration in addition to Solutions marketing for our Workplace Technology portfolio which includes Enterprise Networking + Collaboration.

Senior Director of Product and Solutions Marketing

Promoted

Oct 2023 – Feb 2025 · 1 yr 4 mos

As the leader for Product and Solutions Marketing and Customer Advocacy for Webex I manage a team of brilliant marketers and together we drive the marketing strategy for the business.
Drive the overall marketing strategy for the Webex portfolio across Employee Experience and Customer Experience.
Responsible for the messaging and positioning of existing products and new product launches.
Lead the content and messaging for all major events including Cisco Live (US, EMEA and APJ), WebexOne and third party trade shows.
Build relationships directly with customers for case studies, references and speaking opportunities at our events.
Manage the Analyst Relations strategy and content for Webex

Product MarketingMarketing StrategyTeam LeadershipMessagingEvent MarketingProduct Launch

Director of Product Marketing - Webex

Promoted

Jun 2021 – Oct 2023 · 2 yrs 4 mos

Manage product marketers across 4 teams focused on the Webex Suite of products
Responsible for product marketing for 5 billion dollar SaaS portfolio
Manage a geographically dispersed team across the U.S, Canada and Europe.
Drive messaging, positioning, new product launches, events and sales enablement

Lead GenerationMarketing StrategyMessagingSaaSProduct MarketingSales Enablement

Senior Manager, Product Marketing - Webex

Apr 2020 – May 2021 · 1 yr 1 mo

Lead a team of product marketers focused on our Meetings, Calling and Contact Center portfolios
Responsible for messaging, positioning, new product launches, events and sales enablement

Manager, Product Marketing - Contact Center Solutions

Promoted

Feb 2019 – Apr 2020 · 1 yr 2 mos

Lead a team of product marketers focused on our Contact Center Solutions SaaS portfolio
Responsible for messaging, positioning, new product launches, events and sales enablement

Product Marketing Manager - Unified Communications

Jan 2017 – Feb 2019 · 2 yrs 1 mo

Develop and execute marketing strategy for Cisco Unified Communications solutions
Define messaging and positioning for portfolio of SaaS products
Educate sales, partners and customers on product features and benefits
Create go-to-market strategy for new product launches

Sageworks

Marketing Manager

Jan 2016 – Dec 2016 · 11 mos · Raleigh-Durham, North Carolina Area

Develop marketing programs that clearly communicate the unique benefits and features of
Sageworks SaaS Banking Solutions
Responsible for monthly lead and revenue goals for a suite of banking software products
Plan and execute targeted lead generation campaigns using webinars, whitepapers, paid search, paid social, re-targeting and drip campaigns.
Collaborate with cross functional teams including sales, client success and product management to define target market and develop engaging content for each audience

Kraft foods

Associate Brand Manager

Jun 2013 – Jun 2015 · 2 yrs · Greater New York City Area

Defined the strategy for brand each year including advertising, new products and revenue goals
Managed projects to bring new products and innovations to market
Worked with cross functional team on all projects related to our products
Forecasted sales and adjusted production of products based on demand

University of north carolina at chapel hill - kenan-flagler business school

Master of Business Administration

Jun 2011 – May 2013 · 1 yr 11 mos

Concentrations in Marketing and Entrepreneurship
Marketing Club: New York and New Jersey Trek Leadership Position
Non-Profit Board Fellow: Marketing Strategy Project for Durham Cares
Member of Entrepreneurship Club, Healthcare Club, Community Service Club

Icontact

2 roles

Enterprise Account Manager

Promoted

Jan 2008 – May 2011 · 3 yrs 4 mos

Managed 60 high value accounts totaling $800,000 in yearly revenue.
Developed and executed strategic marketing plans to help customers improve ROI with iContact
Collaborated effectively with a diverse group of teammates to achieve and exceed team revenue goals for 14 consecutive quarters.
Led team of employees who volunteered to be active in the community by organizing charity events, implementing socially beneficial policies for the company, and coordinating marketing workshops that served local non-profits.

Pre Sales Representative

Oct 2007 – Dec 2007 · 2 mos

Qualified incoming leads by looking at potential customers’ business needs compared to the services offered by Enterprise and Large Sender Accounts.
Revised pricing model which led to increase in conversions to Enterprise Level Services when tested against the previous pricing plan.
Promoted to Account Manager after only three months in Sales and given company-wide Outstanding Performance Award.